Advertising: Direct Mail & Database Marketing
Direct mail marketing, both print and online, is a key element in lead generation – the currency of B2B marketing. When combined with database marketing and a powerful offer, direct mail marketing can acquire and capture leads and nurture them through the sales conversion process.
Tiziani Whitmyre (TW) can provide the creative services that stimulate response, plus the infrastructure that ensures qualification. All of our direct mail marketing programs are highly measurable. You get a scorecard that reports performance after every campaign. Online direct response and database marketing are key elements of our ROI Marketing process.
From our Boston area offices, we offer top-tier direct mail marketing infrastructure and technology:
- ExactTarget – the world’s leading email campaign management solution provides the highest deliverability rates and comprehensive performance metrics
- LeadManager – TW’s hosted database marketing solution that allows sales and marketing departments to collect, store, track, and manage sales leads
TW’s capabilities include:
- Enewsletters and email campaigns
- Direct mail campaigns
- Offer & incentive development
- Online database development & segmentation
- Campaign metrics & performance measurement
- Integration with customer relationship management (CRM) solutions such as Salesforce.com or TW’s LeadManager
