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Speedline
The Challenge: When Speedline Technologies was sold by Cookson plc, the company emerged as an independent producer of capital equipment for electronics and semiconductor manufacturing. The goal was to relaunch the company with a new identity and corporate branding that communicated stability, process expertise, and product leadership to customers and employees.
The Solution: Tiziani Whitmyre developed an integrated program that unified all marketing elements around a powerful new graphic identity and positioning theme, “Knowledge in process.” A print and Web advertising campaign, together with a global public relations program, positioned Speedline products around the company's electronics manufacturing expertise. Internet marketing generated leads and a new collateral system fulfilled information requests. The program supported a 40% increase in sales and a 300% gain in backlog.
Click here to read our public relations case study for Speedline.
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