Skyscape
The Challenge: Skyscape, the leading provider of medical references for mobile devices, required sharper market positioning and differentiation as it prepared for its next stage of growth. The company needed to break through to difficult-to-reach healthcare practitioners.
The Solution: Tiziani Whitmyre worked with Skyscape to develop a positioning platform that leveraged the breadth and depth of its trusted medical content and the intuitive functionality of its technology. This messaging was carried to market through an integrated marketing communications program of print and online advertising, direct response, trade show graphics, and public relations. In addition, Tiziani Whitmyre created a distinctive graphic identity that supported the new positioning.
Click here to read our public relations case study for Skyscape.
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