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Northern Power
The Challenge: Northern Power, a well-established power systems engineering company serving the needs of the governmental and industrial infrastructure marketplace, needed to reposition itself for the larger and rapidly developing new energy marketplace.
The Solution: To improve memorability and stand out in the market, TW repackaged and reengineered Northern’s successful 30-year history with a bold, high-energy graphic design. An aggressive public relations campaign supported with targeted advertising messages has helped raise Northern’s profile and broaden awareness in its key target markets.
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