Recent studies show that most B2B marketing leaders are embracing tactics focused on demand creation and customer acquisition. They're adopting a new revenue generation process that combines content marketing with digital promotion, lead conversion, nurturing, and analytics to create a powerful new marketing approach.
This paper explores the requirements for embracing and internalizing the revenue generation approach and outlines the five steps that create a framework for process implementation. You will learn how to evaluate organizational competence, plan the transformation, and execute the plan.
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