Internet Marketing: Performance Marketing
You have products to sell on the Internet. Publishers have advertising inventory on their Web sites. Performance marketing, also called affiliate marketing in the consumer/retail sector, brings you together in a mutually-beneficial relationship based on a pay-for-performance model. This thriving channel to market is generating billions of dollars in sales in the retail/consumer sector. Companies such as Expedia, Marriott, Home Depot, and Wal-Mart have discovered the power of performance marketing to expand their reach to buyers across thousands of Web sites, blogs, and portals.
In the performance marketing model, Web publishers carry advertiser’s ads and links on their Web sites. When a visitor clicks through on the link to the advertiser’s Web site and registers for an incentive or purchases a product, the publisher receives a commission. The advertiser compensates the Web publisher only when the desired action is achieved.
The relationship between advertisers and publishers is managed by a third-party “network manager,” such as TW Networks, a division of Tiziani Whitmyre, Inc. The network manager maintains the infrastructure that tracks Web visitors from the ad links on the publisher’s site back to the advertiser’s site. And it records if a lead or purchase is consummated. In addition, the network manager serves as the banker and handles the flow of commission payments from the advertiser to the publisher. Network managers maintain networks of publishers and help advertisers recruit these publishers to carry their campaigns.
TW Networks assists clients in developing and implementing performance marketing programs. With our media department’s strong relationships with Web publishers, TW Networks is in a unique position to build pay-for-performance networks and campaigns for advertiser’s across a broad spectrum of B2B, technology, and consumer markets. We handle every step of the performance marketing process:
- Campaign development
- Commission structures
- Publisher and affiliate recruitment
- Network management
- Creative services
- Campaign analytics, measurement and optimization
For Web publishers, TW Networks helps explore and develop pay-for-performance offerings that can significantly enhance revenue and the monetization of site traffic.
Performance marketing offers attractive opportunities for advertisers whose products and services are sold on the Web and who desire the benefits of a pay-for-performance relationship.
