Internet Marketing: Email Marketing

Permission-based email marketing enables true one-to-one marketing tactics that are highly effective, yet easy and affordable to implement. Direct email marketing can be one of the most successful elements of your overall customer relationship management (CRM) strategy because it enables you to engage and nurture your prospects with messages that are personal, relevant, and timely. That means you can build brand awareness while generating new sales leads from customers and prospects.

TW provides highly effective email marketing campaigns that engage your customers and motivate response. With our direct email marketing services, we help you develop the appropriate strategy to meet your objectives. We segment and organize your online database to capture the personal, relevant information about customers that is so critical to outbound email marketing campaign success. Powerful analytics in our email marketing system generate accurate data on deliverability and customer action. We track this data and integrate it with your sales or CRM system for immediate response to incoming leads. TW will also manage database additions and deletions to assure compliance with all governmental regulations.

And don’t overlook deliverability. Having high deliverability rates is critical to the success of your email campaigns. Many marketers don’t realize that the average delivery rate is only 79%. By using best practices, TW’s email campaigns fight through filters in the prospect’s network, enterprise, and desktop systems to achieve delivery rates over 90%.

TW provides a broad range of email marketing services:

  • Email marketing consulting
  • Objectives and strategy
  • Online database development and management
  • Segmentation strategies
  • CRM integration
  • Graphic template design
  • Content development
  • A/B testing
  • Deliverability testing
  • Analytics and reporting
  • CAN SPAM regulation compliance

In addition, TW is an authorized reseller of ExactTarget — the world’s leading on-demand email marketing and one-to-one digital communications platform.