New Management Brief Helps B2B Companies Find Growth During Recession

Sharon, Massachusetts – March 23, 2009 – The current economy is requiring business executives to question everything they know about marketing services – and demand that they squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new Web-based technologies and media, will make this job less expensive - and much more effective.

A new, free, management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” identifies five key marketing developments that can help business to business (B2B) companies succeed in a recessionary economy.

The brief is available for download at http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

“Business executives must deal will dramatic changes in the way customers select, evaluate, and buy products and services” said Rick Whitmyre, President of Tiziani Whitmyre and author of the brief.

“A weaker worldwide economy — coupled with new technologies, globalizing markets, and innovative management practices — are forcing us to question everything we know about sales and marketing services,” he said.

The free management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” details five key trends that are fueling a hyper-competitive business landscape, including:

1. The impact of the Internet will accelerate.
2. Management will demand a measurable marketing ROI.
3. Public relations will become truly interactive.
4. The pay-for-performance model will emerge in B2B marketing.
5. The selling focus will shift from products and services to applications.

To download the management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession,” visit http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Tiziani Whitmyre Offers Brand Trademark & Copyright Services

Tiziani Whitmyre, Inc. -- a leading Boston-based marketing services agency offering public relations, advertising, and internet marketing -- offers trademark and copyright services as part of its comprehensive integrated marketing portfolio. The services include worldwide brand clearance, registration, maintenance and protection.

The services will be provided by Gwenn Roos, a highly experienced corporate attorney specializing in intellectual property rights.

“Our clients have expressed a need for expert legal support to protect their brand names and intellectual property in today’s highly competitive global market. Failure to properly protect and defend these marks and materials can result in the loss of valuable corporate assets,” said Robert Tiziani, the agency's chief executive officer.

“We can help ensure the protection of these assets with highly affordable trademark and copyright services,” he said.

Tiziani Whitmyre provides the following services in the United States, Canada, Latin America, Europe, and Asia:

• Legal review of prospective brand names
• Trademark and service mark search, application filings, registrations, and renewals
• Trademark monitoring and protection
• Internet domain registration and protection
• Copyright application and registration
• Brand portfolio legal review to ensure mark protection
• Drafting and negotiating licenses and agreements
• Defending against third party oppositions and cancellations and pursuing third party infringement actions
• ICAAN (Domain Name) issues

Ms. Roos has more than 15 years of experience in general corporate law and intellectual property. As a corporate associate with Peabody & Brown, she handled a variety of clients’ intellectual property and corporate issues, including developing licensing programs and assisting in various mergers and acquisitions.

As trademark counsel for Duracell and Polaroid, Ms. Roos managed an extensive portfolio of famous and well-known trademarks. At Invensys plc, she was responsible for maintaining a global collection of over 12,000 trademarks worldwide. Presently she is in private practice and also serves as outside general counsel for some of her clients.

Ms. Roos attended the University of Massachusetts in Amherst, where she graduated Cum Laude. She holds a law degree from Boston College Law School and is a member of the Massachusetts State Bar.

“Ms. Roos has an exceptional understanding of the issues relevant to the proper selection, use, maintenance, and protection of trademarks, both in the United States as well as in many countries around the world,” said Tiziani.

“To benefit clients, she has developed strong working relationships with patent and trademark agents throughout the world. This enables her to provide excellent legal advice relating to intellectual property portfolio management in the United States and abroad,” he said.

About Tiziani Whitmyre
Tiziani Whitmyre, Inc. is a Boston-based marketing services agency offering Internet marketing services, public relations (PR), search engine marketing services, online marketing services, integrated marketing communications, brand strategy, corporate reputation, advertising, graphic design, Website design, and other business marketing services.

Contact Tiziani Whitmyre at http://www.tizinc.com/ or 1-781-793-9380.

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New “The Dipper” Compact Golf Ball Retrievers Are Ideal as Promotional Products, Golf Promotional Items

WALPOLE, MASSACHUSETTS, February 24, 2009 – This year’s best option for promotional products and golf promotional items may also be one of the most useful – The DipperTM – the world’s most compact golf ball retriever.

The Dipper compact golf ball retriever is a unique choice among promotional products and custom golf promotional items. Designed for discretion, The Dipper's small size makes it ideal for golfers who don't want to carry a bulky, unsightly ball retriever in their bag. Collapsed, the Dipper is only 7 inches long and weighs less than 3 ounces. In use, The Dipper clips to the shaft of a bladed club and extends to over 12 inches to easily retrieve golf balls from ponds, creeks and wetlands.

Figuring the cost savings in balls, as golf promotional items, products and gifts go, The Dipper compact golf ball retrievers are promotional items that “keep on giving.”

[Download high-resolution photo from: http://www.flickr.com/photos/10956940@N08/sets/72157601326537106/ ]

The Dipper is constructed of rust-proof aircraft aluminum and high impact-plastic. It is available in a variety of colors and can be imprinted with organization or corporate logos. Discount pricing is available for quantity orders of The Dipper.

For more information, contact T R Miller Co., Inc., a leading sports merchandising company, at http://www.dippergolf.com/, phone 1-508-850-7610, or email: dippergolf@trmiller.com.

About T R Miller Co., Inc.
Founded in 1975, T R Miller Co., Inc. (http://www.trmiller.com/) is an industry leader in custom promotional items and merchandise. Based in Walpole, Massachusetts, the company designs and sells sports and corporate promotional products to businesses, organizations, and consumers around the world. In addition, T R Miller Co., Inc. has successfully supported its clients with quality custom marketing incentives, corporate recognition programs, and company store programs.

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Public Relations contact: Tiziani Whitmyre Inc.

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B2B Marketing Deadly Sin #5 - Misunderstanding Public Relations

In our continuing series, "The Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #5, which is: "Misunderstanding Public Relations."

Public Relations (PR) is about generating coverage in the media that reaches your target audience. And yet most B2B PR programs spend their budgets papering the walls of editors’ office with news releases. And that paper is intense. Most publications receive thousands of news releases each day – and publish just a few. Sure, the basic element in the PR food chain is the news release. But it only represents an opener that starts the editorial dialogue.

Successful PR placement requires continuous contact and relationship building with editors – over the phone and in-person. Most are overworked and underpaid. Like the rest of us, they appreciate people that make their jobs easier. Editors naturally gravitate toward companies that answer questions fully, provide executives and technical experts quickly, and furnish photos and illustrations that breathe life into complicated stories. Frequent editorial contact and relationship building forges the trust and awareness that pries open story opportunities and secures expanded news coverage in your target publications.

And another thing. Some mistakenly call public relations “free advertising.” First, it’s not free.

You’ll need a PR budget to hire the experienced PR professionals who can generate great editorial coverage. And it’s not advertising. It’s better. Editorial coverage comes with third-party credibility that carries significant weight with readers. Effective public relations can be a great brand building vehicle that takes the pressure off your advertising program (and cuts the cost).

Put most of your PR dollars into media contact, placement, and fulfillment. An appropriate budget ratio would be 30% for news releases and 70% for placement, case studies, and white papers. This approach will produce dramatically more effective news coverage. And can mean the difference between a mention in the “New Products” section, and a cover story.

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There are more Deadly Sins, of course. Want to see the entire series? We've developed a free white paper to help marketing executives avoid these money-wasting, product-killing, and even career-ending mistakes.

Download a free copy of “The Five Deadly Sins of B2B Marketing,” from http://www.tizinc.com/DeadlySins. Or, call us at 781-793-9380.

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Texcel Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – February 2, 2009 - Texcel, a leading provider of custom medical device development and manufacturing solutions, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (www.tizinc.com), is a Boston-area interactive marketing and public relations services agency specializing in working with life science and technology-based companies to build brands, generate sales leads, and deliver an ROI which maximizes payback on marketing communications budgets.

Texcel, based in East Longmeadow, Mass., partners with companies around the globe to accelerate the commercialization of their implantable, surgical, and interventional medical device technologies. Texcel provides specialized services and/or full medical device solutions including device design, development history file maintenance, quality (QA & QC), regulatory assistance, process validation, and general manufacturing, electronic testing, laser welding, and clean-room packaging for a wide range of product applications.

Specifically, Texcel (file:///C:/Documents%20and%20Settings/Cortney%20Lusignan/My%20Documents/www.texcelmedical.com) has engaged Tiziani Whitmyre to promote both their new and existing technologies and services to the medical design industry through the creation and execution of public relations programs and the design and development of web site and marketing collateral.

Tiziani Whitmyre recently launched Texcel’s new StimX implantable stimulation system with a successful integrated public relations and marketing service campaign that supported the new product’s introduction at a recent major medical design and manufacturing trade conference.

“Tiziani Whitmyre’s launch of our new StimX system exceeded our expectations on all fronts, and we’re looking forward to building upon that launch by continuing to expand our position in the medical device industry with the help of Tiziani Whitmyre in 2009,” said Keith Checca, Texcel Director of Business Development.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

Tiziani Whitmyre (www.tizinc.com/services/public-relations) offers a complete portfolio of PR plans, strategy and services, including optimized press releases and Web 2.0 support, news media relations, analyst relations, influencer relations, writing and editorial services, newsletter and e-newsletter development, trade show and speaking bureau programs.

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