Free White Paper "The Five Deadly Sins of B2B Marketing” Offers Advice for Marketing Executives

SHARON, MASS. – November 11, 2008 – A free, informative white paper titled “The Five Deadly Sins of B2B Marketing” is available to help marketing executives avoid money-wasting, product-killing, and even career-ending mistakes that others have made in the past.

“The Five Deadly Sins of B2B Marketing,” outlines common mistakes that occur in major “business to business” marketing disciplines, including Internet marketing, advertising, public relations (PR), graphic design, and corporate and product branding strategies.

“We offer this white paper to generate new ideas about achieving marketing success,” said Rick Whitmyre, president, Tiziani Whitmyre Inc. “It’s designed to help companies achieve maximum impact and results from their precious marketing dollars.”

"The Five Deadly Sins of B2B Marketing" are described as:

1. Forgetting the Audience – Don’t assume. Know the decisions makers and take the time to target the customers according to the buying process.
2. Thinking Tactics First, Not Strategy – Use your strategic business plan as the foundation to deliver maximum communication impact.
3. Overestimating the Power of Creative – It’s the message as well as the medium. Positioning is critical to winning creative.
4. Underestimating the Power of Your Website – Utilizing the Web as the front end of your business will generate scores of qualified leads and sales.
5. Misunderstanding Public Relations – Papering the walls of editors’ offices with news releases won’t get results. Frequent editorial contact and relationship building will produce dramatically more effective news coverage.

Download a free copy of “The Five Deadly Sins of B2B Marketing,” white paper at: http://www.tizinc.com/DeadlySins or call 781-793-9380.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

# # #

post to del.icio.us

Technorati tags: Tiziani Whitmyre, Inc., marketing, Internet marketing, web marketing, white paper, whitepaper, B2B, public relations], PR, marketing communications, strategic marketing, creative, web development, marketing services, marketing strategies

RainDance Technologies Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – November 3, 2008 - RainDance Technologies, Inc., a provider of innovative droplet-based microfluidic technology for use in human health research to predict and prevent disease, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (http://www.tizinc.com/), is a Boston-area interactive marketing and public relations services agency specializing in working with life science and technologies companies to build brands, generate sales leads, and deliver an ROI which maximizes payback on marketing communications budgets.

RainDance’s new RainStorm™ droplet-based microfluidic technology has broad use in the prediction and prevention of human disease. The simplicity, speed, and capacity of the technology will enable numerous uses in biomedical applications, including genomics research, gene expression analysis, compound screening, and biomarker detection.

Specifically, RainDance (http://www.raindancetech.com/) has engaged Tiziani Whitmyre to develop and institute a new corporate brand identity, web site, and related marketing material – along with on-going public relations, search engine optimization, and Internet marketing services. The agency also assisted in the company’s recent dedication of its new headquarters and manufacturing facility in Lexington, Mass.

“We are very excited to be working with RainDance – a company whose professionals and solutions are at the very leading edge of human health and disease research,” said Robert Tiziani, Chief Executive Officer, Tiziani Whitmyre, Inc. (http://www.tizinc.com/).

About Tiziani Whitmyre

Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

Tiziani Whitmyre (www.tizinc.com/services/public-relations) offers a complete portfolio of PR plans, strategy and services, including optimized press releases and Web 2.0 support, news media relations, analyst relations, influencer relations, writing and editorial services, newsletter and e-newsletter development, trade show and speaking bureau programs.

# # #

post to del.icio.us

Technorati tags: B2B, business to business, public relations, optimized press release services, media relations, PR, public relations, public relations services, public relations specialists, PR, online press releases, optimized press release services, Search Engine Optimization, SEO

Cortney Lusignan Joins Tiziani Whitmyre as Public Relations AAE

Tiziani Whitmyre, Inc., a Boston area-based marketing services and public relations agency, announces the appointment of Cortney Lusignan as assistant public relations account executive.

“The strategic importance of public relations services to business continues to grow – as a means to generate sales leads, build brands, and support search engine and other marketing strategies. In short, PR helps businesses succeed,” said Robert Tiziani, Chief Executive Officer, Tiziani Whitmyre, Inc. (http://www.tizinc.com/). “I am pleased to welcome Cortney the latest addition to our PR team.”

As a member of the agency’s PR team, Lusignan will work with editorial contacts and publications to research, develop, and secure relevant public relations opportunities for clients, including press interviews, news and story placements, and product reviews. She will also developsoptimized press release services and traditional PR materials as well as coordinate and report on client program activities and results.

Prior to joining Tiziani Whitmyre, Lusignan was a public relations intern at MetLife, Inc., and at the United Way of Rhode Island. She holds a Bachelor of Arts degree in Communication from the University of Rhode Island.

Tiziani Whitmyre (www.tizinc.com/services/public-relations) offers a complete portfolio of PR plans, strategy and services, including optimized press releases and Web 2.0 support, news media relations, analyst relations, influencer relations, writing and editorial services, newsletter and e-newsletter development, trade show and speaking bureau programs.


About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

# # #

post to del.icio.us

Technorati tags: B2B, business to business, public relations, optimized press release services, media relations, PR, public relations, public relations services, public relations specialists, PR, online press releases, optimized press release services, Search Engine Optimization, SEO

Free white paper shows how "ROI Internet Marketing" drives growth for small business

A new free white paper explains how small and medium sized companies can generate profitable top-line growth in markets that are mature, flat or experiencing severe price pressures. The solution, a strategy called "ROI Internet Marketing," leverages Internet marketing as the key driver of new business growth -- and is detailed in a white paper now available at www.tizinc.com/white-papers/roi-download.html.

ROI Internet Marketing is the application of sophisticated measurement techniques to optimize marketing spending and to drive business growth – a must for organizational success.

As many markets experience commoditization and competitive onslaught, marketers need more than ever to justify marketing spending. Of course, measurable outcomes are now expected for marketing programs. Yet, most companies are still using hollow metrics such as awareness (or worse, relying on gut feel, guesswork and creative wishful thinking), instead of utilizing concrete return on investment (ROI) analytics.

ROI Internet Marketing represents a unique solution that addresses many of the critical requirements faced by today’s marketing executives – ranging from reducing new customer acquisition costs to marketing to customer niches. The process, as we implement it, involves a four-step ROI marketing framework that involves:

1. Promoting a company brand to acquire new leads
2. Engaging and capturing new prospects
3. Measuring the effectiveness of marketing programs
4. Optimizing the marketing mix and resource allocation to reflect the most effective messages and tactics. The communications channels often include email, direct response, and a website or websites.

The end result includes a dramatic improvement in lead qualification, the implementation of powerful lead generation programs that capture prospects and convert them to sales, the establishment of key metrics, the integration of analytics into campaigns, and the calculatation of cost-per-metric ratios.

Details are provided in a new, free white paper titled “ROI Internet Marketing: The New Opportunity for Growing Companies.” The white paper was written specifically to help the sales and marketing managers of small and mid-market companies.

Download a free copy at: www.tizinc.com/white-papers/roi-download.html or call 781-793-9380.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. a marketing services agency offering Internet marketing services, public relations, search engine marketing services, online marketing services, integrated marketing communications, brand strategy, corporate reputation, advertisting, graphic design, Website design, and other business marketing services. The firm's integrated solutions approach supports both the broader and finer points of brand positioning -- as well as the on-going generation of sales leads. The agency’s ROI analytical and marketing expertise ensures the maximum payback on a marketing communications budget. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

# # #

post to del.icio.us

Technorati tags: Tiziani Whitmyre, Inc., marketing, Internet marketing, web marketing, white paper, whitepaper, B2B, public relations, PR, marketing communications, strategic marketing, creative, web development, marketing services, marketing strategies, Internet marketing services

B2B Marketing Deadly Sin #5 - Misunderstanding Public Relations

by Rick Whitmyre,
president and a principal,
Tiziani Whitmyre, Inc.

In our continuing series, the "Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #5, which is: "Misunderstanding Public Relations."

Public Relations (PR) is about generating coverage in the media that reaches your target audience. And yet most B2B PR programs spend their budgets papering the walls of editors’ office with news releases. And that paper is intense. Most publications receive thousands of news releases each day – and publish just a few. Sure, the basic element in the PR food chain is the news release. But it only represents an opener that starts the editorial dialogue.

Successful PR placement requires continuous contact and relationship building with editors – over the phone and in-person. Most are overworked and underpaid. Like the rest of us, they appreciate people that make their jobs easier. Editors naturally gravitate toward companies that answer questions fully, provide executives and technical experts quickly, and furnish photos and illustrations that breathe life into complicated stories. Frequent editorial contact and relationship building forges the trust and awareness that pries open story opportunities and secures expanded news coverage in your target publications.

And another thing. Some mistakenly call public relations “free advertising.” First, it’s not free.

You’ll need a PR budget to hire the experienced PR professionals who can generate great editorial coverage. And it’s not advertising. It’s better. Editorial coverage comes with third-party credibility that carries significant weight with readers. Effective public relations can be a great brand building vehicle that takes the pressure off your advertising program (and cuts the cost).

Put most of your PR dollars into media contact, placement, and fulfillment. An appropriate budget ratio would be 30% for news releases and 70% for placement, case studies, and white papers. This approach will produce dramatically more effective news coverage. And can mean the difference between a mention in the “New Products” section, and a cover story.

- - -

There are more Deadly Sins, of course. Want to see the entire series? We've developed a free white paper to help marketing executives avoid these money-wasting, product-killing, and even career-ending mistakes.

Download a free copy of it, “The Five Deadly Sins of B2B Marketing,” from http://www.tizinc.com/DeadlySins. Or, call us at 781-793-9380.

# # #

post to del.icio.us

Technorati tags:Tiziani Whitmyre, Inc., marketing, Internet marketing, web marketing, white paper, whitepaper, B2B, public relations, PR, marketing communications, strategic marketing, creative, web development, marketing services, marketing strategies