The Power of Integrated Marketing Communications for a Semiconductor Equipment Manufacturer
What’s the power of an integrated marketing communications strategy? For Speedline Technologies, the results hit a home run on the bottom line.
When Speedline was sold by Cookson plc, it emerged as an independent producer of capital equipment for electronics and semiconductor manufacturing. The goal was to relaunch the company with a new identity and corporate branding that communicated stability, process expertise, and product leadership to customers and employees.
In response, we at Tiziani Whitmyre created and deployed an integrated marketing communications program that unified all marketing elements around a powerful new corporate branding theme and graphic design identity, “Knowledge in process.” A print and web advertising campaign and trade show program positioned Speedline products around the company’s electronics manufacturing expertise. Internet marketing generated leads and a new collateral system (brochures, etc.) fulfilled information requests.
On the public relations front, we helped to develop and deliver news of the firm’s latest solutions as well as its technical insight and know-how in the form of cover features, news and event announcements, technical articles, commentaries, and application studies. The placements appeared in the industry’s leading trade publications and online media around the world – at an average volume of more than 100 major PR placements per quarter.
What were the results of the integrated marketing approach?
Industry leaders – customers, analysts, suppliers, and even competitors in the US, Europe and Asia – routinely complimented Speedline officials on the prominence and value of company information in the industry’s media.
Moreover, the integrated marketing program supported a 40% increase in sales and 300% gain in backlog.
So, what’s the power of a unified marketing strategy? It’s considerable, at least in the case of a good one – one that produces the kind of ROI that you can take to the bank.
About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.
When Speedline was sold by Cookson plc, it emerged as an independent producer of capital equipment for electronics and semiconductor manufacturing. The goal was to relaunch the company with a new identity and corporate branding that communicated stability, process expertise, and product leadership to customers and employees.In response, we at Tiziani Whitmyre created and deployed an integrated marketing communications program that unified all marketing elements around a powerful new corporate branding theme and graphic design identity, “Knowledge in process.” A print and web advertising campaign and trade show program positioned Speedline products around the company’s electronics manufacturing expertise. Internet marketing generated leads and a new collateral system (brochures, etc.) fulfilled information requests.
On the public relations front, we helped to develop and deliver news of the firm’s latest solutions as well as its technical insight and know-how in the form of cover features, news and event announcements, technical articles, commentaries, and application studies. The placements appeared in the industry’s leading trade publications and online media around the world – at an average volume of more than 100 major PR placements per quarter.
What were the results of the integrated marketing approach?
Industry leaders – customers, analysts, suppliers, and even competitors in the US, Europe and Asia – routinely complimented Speedline officials on the prominence and value of company information in the industry’s media.
Moreover, the integrated marketing program supported a 40% increase in sales and 300% gain in backlog.
So, what’s the power of a unified marketing strategy? It’s considerable, at least in the case of a good one – one that produces the kind of ROI that you can take to the bank.
About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.
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[Speedline Technologies] [semiconductor] [electronics] [manufacturer] [Internet marketing] [web marketing] [public relations] [PR] [Tiziani Whitmyre, Inc.]
[Speedline Technologies] [semiconductor] [electronics] [manufacturer] [Internet marketing] [web marketing] [public relations] [PR] [Tiziani Whitmyre, Inc.]
Labels: electronics, Internet marketing, manufacturer, PR, public relations, semiconductor, Speedline Technologies, Tiziani Whitmyre, web marketing
posted by Don at 2:50 PM
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