Rx of a Marketing Breakthrough for a Medical Software Developer
Skyscape, a provider of medical references for mobile devices, required sharper market positioning and differentiation as it prepared for its next stage of growth. In short, the company needed to break through to difficult-to-reach health-care practitioners (physicians, doctors, nurses, and other health care professionals).
We at Tiziani Whitmyre worked with Skyscape to develop a positioning
platform that leveraged the breadth and depth of its trusted medical content and the intuitive functionality of its technology. TW created a distinctive graphic identity that supported the new positioning. The new messaging was carried to market through an integrated marketing communications program of print advertising, online advertising, direct response, trade show graphics and public relations.
TW’s public relations efforts for Skyscape ensured a steady drumbeat of market leadership discussion, client success stories, and news of new solutions in an array of medical and technical horizontal and vertical trade press. We fine tuned our public relations approach to achieve strategically-positioned PR placements in healthcare industry publications — rather than generating general “anywhere/anytime” press clippings.
Thus, we reached Skyscape’s key healthcare professionals audience through PR coverage in media ranging from the Wall Street Journal and USA Today to ADVANCE for Heath Information Executives, Health Data Management, PharmaLive.com, and Mobile Health Data.
To promote the company’s lead consumer product, its handheld version of “The South Beach(TM) Diet,” we achieved not only news placements — but also crafted promotional contests — that appeared publications ranging from PC World, to Women’s World and FIRST! magazines.
In all, the integrated approach, based on a powerful positioning framework and emphasizing Internet Marketing and public relations initiatives, provided the medical software technology specialist with an Rx for its own marketing breakthrough.
About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.
[Skyscape] [Palm] [PDA] [Pocket PC] [medical] [software] [Internet marketing] [web marketing] [public relations] [PR] [Tiziani Whitmyre, Inc.]
We at Tiziani Whitmyre worked with Skyscape to develop a positioning
platform that leveraged the breadth and depth of its trusted medical content and the intuitive functionality of its technology. TW created a distinctive graphic identity that supported the new positioning. The new messaging was carried to market through an integrated marketing communications program of print advertising, online advertising, direct response, trade show graphics and public relations.TW’s public relations efforts for Skyscape ensured a steady drumbeat of market leadership discussion, client success stories, and news of new solutions in an array of medical and technical horizontal and vertical trade press. We fine tuned our public relations approach to achieve strategically-positioned PR placements in healthcare industry publications — rather than generating general “anywhere/anytime” press clippings.
Thus, we reached Skyscape’s key healthcare professionals audience through PR coverage in media ranging from the Wall Street Journal and USA Today to ADVANCE for Heath Information Executives, Health Data Management, PharmaLive.com, and Mobile Health Data.
To promote the company’s lead consumer product, its handheld version of “The South Beach(TM) Diet,” we achieved not only news placements — but also crafted promotional contests — that appeared publications ranging from PC World, to Women’s World and FIRST! magazines.
In all, the integrated approach, based on a powerful positioning framework and emphasizing Internet Marketing and public relations initiatives, provided the medical software technology specialist with an Rx for its own marketing breakthrough.
About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.
# # #
[Skyscape] [Palm] [PDA] [Pocket PC] [medical] [software] [Internet marketing] [web marketing] [public relations] [PR] [Tiziani Whitmyre, Inc.]
Labels: Internet marketing, medical, Palm, PDA, Pocket PC, PR, public relations, Skyscape, software, Tiziani Whitmyre, web marketing
posted by Don at 1:30 PM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home