“Household Name” Awareness for the Major B2C e-tailer: Furniture.com

How do you buy furniture? Six trips over several weekends to many different furniture stores – or at home, at your leisure, and with thousands of options of quality merchandise at your fingertips on Furniture.com?

More than the Internet’s premier home furnishings shopping site, Furniture.com is a leading resource of home decorating information, advice and interactive tools. Positioning Furniture.com as such is the hallmark of our (Tiziani Whitmyre’s) public relations efforts to attract new online consumers to the industry leader.

To achieve maximum-exposure to potential Furniture.com customers, our PR team works closely pursuing — and creating — editorial opportunities with editors, writers and producers in print, broadcast, cable and online media in both the U.S. and in Canada.

With successful public relations placements ranging from commenting on new design trends in the Baltimore Sun, to providing tips on the blending of “his” and “hers” styles on the MSN and HGTV webportals, to showcasing new living and dining room furniture on the Hometime television series, Tiziani Whitmyre, with 650 placements during 2005 & similar volume to date in 2006, is helping keep Furniture.com quite literally a household name throughout North America.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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[Furniture.com] [furniture] [home furnishings] [decorating] [home] [design] [Internet marketing] [web marketing] [e-commerce] [ecommerce] [public relations] [PR] [Tiziani Whitmyre, Inc.]

The Power of Integrated Marketing Communications for a Semiconductor Equipment Manufacturer

What’s the power of an integrated marketing communications strategy? For Speedline Technologies, the results hit a home run on the bottom line.

When Speedline was sold by Cookson plc, it emerged as an independent producer of capital equipment for electronics and semiconductor manufacturing. The goal was to relaunch the company with a new identity and corporate branding that communicated stability, process expertise, and product leadership to customers and employees.
In response, we at Tiziani Whitmyre created and deployed an integrated marketing communications program that unified all marketing elements around a powerful new corporate branding theme and graphic design identity, “Knowledge in process.” A print and web advertising campaign and trade show program positioned Speedline products around the company’s electronics manufacturing expertise. Internet marketing generated leads and a new collateral system (brochures, etc.) fulfilled information requests.

On the public relations front, we helped to develop and deliver news of the firm’s latest solutions as well as its technical insight and know-how in the form of cover features, news and event announcements, technical articles, commentaries, and application studies. The placements appeared in the industry’s leading trade publications and online media around the world – at an average volume of more than 100 major PR placements per quarter.

What were the results of the integrated marketing approach?

Industry leaders – customers, analysts, suppliers, and even competitors in the US, Europe and Asia – routinely complimented Speedline officials on the prominence and value of company information in the industry’s media.

Moreover, the integrated marketing program supported a 40% increase in sales and 300% gain in backlog.

So, what’s the power of a unified marketing strategy? It’s considerable, at least in the case of a good one – one that produces the kind of ROI that you can take to the bank.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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[Speedline Technologies] [semiconductor] [electronics] [manufacturer] [Internet marketing] [web marketing] [public relations] [PR] [Tiziani Whitmyre, Inc.]