Free marketing services white paper: The Five Deadly Sins of B2B Marketing

-- Download a free white paper outlining the common mistakes that occur in the major business-to-business marketing services disciplines --

May 30, 2007 -- During an agencywide lunch, one of our principals, Rick Whitmyre, led a discussion of all our old war stories about the mistakes we’ve made in business-to-business (B2B) marketing services. We discovered that most of us had committed the same money-wasting, product-killing, and even career-ending mistakes over the course of our professional work.

These failures seemed to revolve around some fundamental issues, including marketing services and marketing strategies, creative, Web development, and public relations (PR).

Following the lunch, Rick summaried the group's thoughts on our “lessons learned” and how we now turn those blunders into our competitive advantage.

The end result was a white paper called “The Five Deadly Sins of B2B Marketing” which outlines the common mistakes that occur in the major business-to-business marketing services disciplines, such as strategic marketing, creative, web development, and public relations. In short, they are:

1. Forgetting the Audience – Don’t assume. Know the decisions makers and take the time to target the customers according to the buying process.


2. Thinking Tactics First, Not Strategy – Use your strategic business plan as the foundation to deliver maximum communication impact.


3. Overestimating the Power of Creative – It’s the message as well as the medium. Positioning is critical to winning creative.


4. Underestimating the Power of Your Website – utilizing the Web as the front end of your business will generate scores of qualified leads and sales.


5. Misunderstanding Public Relations – Papering the walls of editors’ offices with news releases won’t get results. Frequent editorial contact and relationship building will produce dramatically more effective news coverage.

To download a copy, visit http://www.tizinc.com/white-papers/request_five-deadly-sins.html.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an marketing services and strategies agency offering advertising, public relations, and Internet marketing for B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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Posted by Tiziani Whitmyre, http://www.tizinc.com

Microtest’s Marketing and PR Partner

Microtest Labs is a fast-growing provider of testing and contract manufacturing services for the medical and life sciences industries. Their mission includes helping medical device manufacturers and harmaceutical companies enhance their product safety and security, accelerate their time to market, and minimize supply chain disruptions.

Here at Tiziani Whitmyre, we’re proud to announce that we’ve begun work with Microtest as their strategic partner in corporate branding and identity, marketing, and public relations as they launch yet another expansion of services — driven by $7.5 million in capital improvements — to the pharmaceutical, biotechnology, and medical device markets.

We’ll be helping Microteset with strategic market positioning, public relations, advertising, Internet marketing, trade show, and direct response programs; and sales collateral, logo, and website development services.

Steve Richter, Ph. D., Microtest President, explains the timing: “We are experiencing tremendous company growth with more to come. This is the exact point for us to focus and strengthen our corporate branding presence throughout our key target markets.”

“Tiziani Whitmyre is an ideal agency partner with deep corporate branding, public relations, and marketing experience in the life sciences industries,” he added.

About Tiziani Whitmyre Inc.

Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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[Microtest] [pharmaceutical] [contract manufacturing] [laboratory] [fill/finish] [medical device] [analytical laboratory] [Sterility Testing] [virology] [marketing] [Internet marketing] [web marketing] [public relations] [PR] [marketing communications] [strategic marketing] [creative] [web development] [Tiziani Whitmyre, Inc.]