Marketing Insights: White Paper: Generating leads, ROI for small businesses with public relations

A new, free white paper explains how small and medium sized companies can generate profitable top-line growth in markets that are mature, flat or experiencing severe price pressures.

The solution, a strategy called "ROI Internet Marketing," leverages Internet marketing and public relations as the key driver of new business growth -- and is detailed in a white paper now available at www.tizinc.com/white-papers/roi-download.html.

ROI Internet Marketing is the application of sophisticated measurement techniques to optimize marketing spending and to drive business growth – a must for organizational success.

As many markets experience commoditization and competitive onslaught, marketers need more than ever to justify marketing spending. Of course, measurable outcomes are now expected for marketing programs.

Yet, most companies are still using hollow metrics such as awareness (or worse, relying on gut feel, guesswork and creative wishful thinking), instead of utilizing concrete return on investment (ROI) analytics.

ROI Internet Marketing represents a unique solution that incorporates public relations to address many of the critical requirements faced by today’s marketing executives – ranging from reducing new customer acquisition costs to marketing to customer niches.

The process, as we implement it, involves a four-step ROI marketing framework that involves:

Promoting a company brand to acquire new leads

Engaging and capturing new prospects

Measuring the effectiveness of marketing programs

Optimizing the marketing mix and resource allocation to reflect the most effective messages and tactics. The communications channels often include email, direct response, and a website or websites.

The end result includes a dramatic improvement in lead qualification, the implementation of powerful lead generation programs that capture prospects and convert them to sales, the establishment of key metrics, the integration of analytics into campaigns, and the calculatation of cost-per-metric ratios.

Details are provided in a new, free white paper titled “ROI Internet Marketing: The New Opportunity for Growing Companies.”

The white paper was written specifically to help the sales, marketing, and public relations managers of small and mid-market companies.

Download a free copy at: www.tizinc.com/white-papers/roi-download.html or call 781-793-9380.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. a marketing services agency offering Internet marketing services, public relations, search engine marketing services, online marketing services, integrated marketing communications, brand strategy, corporate reputation, advertisting, graphic design, Website design, and other business marketing services. The firm's integrated solutions approach supports both the broader and finer points of brand positioning -- as well as the on-going generation of sales leads. The agency’s ROI analytical and marketing expertise ensures the maximum payback on a marketing communications budget. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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