New “The Dipper” Compact Golf Ball Retrievers Are Ideal as Promotional Products, Golf Promotional Items

WALPOLE, MASSACHUSETTS, February 24, 2009 – This year’s best option for promotional products and golf promotional items may also be one of the most useful – The DipperTM – the world’s most compact golf ball retriever.

The Dipper compact golf ball retriever is a unique choice among promotional products and custom golf promotional items. Designed for discretion, The Dipper's small size makes it ideal for golfers who don't want to carry a bulky, unsightly ball retriever in their bag. Collapsed, the Dipper is only 7 inches long and weighs less than 3 ounces. In use, The Dipper clips to the shaft of a bladed club and extends to over 12 inches to easily retrieve golf balls from ponds, creeks and wetlands.

Figuring the cost savings in balls, as golf promotional items, products and gifts go, The Dipper compact golf ball retrievers are promotional items that “keep on giving.”

[Download high-resolution photo from: http://www.flickr.com/photos/10956940@N08/sets/72157601326537106/ ]

The Dipper is constructed of rust-proof aircraft aluminum and high impact-plastic. It is available in a variety of colors and can be imprinted with organization or corporate logos. Discount pricing is available for quantity orders of The Dipper.

For more information, contact T R Miller Co., Inc., a leading sports merchandising company, at http://www.dippergolf.com/, phone 1-508-850-7610, or email: dippergolf@trmiller.com.

About T R Miller Co., Inc.
Founded in 1975, T R Miller Co., Inc. (http://www.trmiller.com/) is an industry leader in custom promotional items and merchandise. Based in Walpole, Massachusetts, the company designs and sells sports and corporate promotional products to businesses, organizations, and consumers around the world. In addition, T R Miller Co., Inc. has successfully supported its clients with quality custom marketing incentives, corporate recognition programs, and company store programs.

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Public Relations contact: Tiziani Whitmyre Inc.

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B2B Marketing Deadly Sin #5 - Misunderstanding Public Relations

In our continuing series, "The Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #5, which is: "Misunderstanding Public Relations."

Public Relations (PR) is about generating coverage in the media that reaches your target audience. And yet most B2B PR programs spend their budgets papering the walls of editors’ office with news releases. And that paper is intense. Most publications receive thousands of news releases each day – and publish just a few. Sure, the basic element in the PR food chain is the news release. But it only represents an opener that starts the editorial dialogue.

Successful PR placement requires continuous contact and relationship building with editors – over the phone and in-person. Most are overworked and underpaid. Like the rest of us, they appreciate people that make their jobs easier. Editors naturally gravitate toward companies that answer questions fully, provide executives and technical experts quickly, and furnish photos and illustrations that breathe life into complicated stories. Frequent editorial contact and relationship building forges the trust and awareness that pries open story opportunities and secures expanded news coverage in your target publications.

And another thing. Some mistakenly call public relations “free advertising.” First, it’s not free.

You’ll need a PR budget to hire the experienced PR professionals who can generate great editorial coverage. And it’s not advertising. It’s better. Editorial coverage comes with third-party credibility that carries significant weight with readers. Effective public relations can be a great brand building vehicle that takes the pressure off your advertising program (and cuts the cost).

Put most of your PR dollars into media contact, placement, and fulfillment. An appropriate budget ratio would be 30% for news releases and 70% for placement, case studies, and white papers. This approach will produce dramatically more effective news coverage. And can mean the difference between a mention in the “New Products” section, and a cover story.

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There are more Deadly Sins, of course. Want to see the entire series? We've developed a free white paper to help marketing executives avoid these money-wasting, product-killing, and even career-ending mistakes.

Download a free copy of “The Five Deadly Sins of B2B Marketing,” from http://www.tizinc.com/DeadlySins. Or, call us at 781-793-9380.

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Texcel Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – February 2, 2009 - Texcel, a leading provider of custom medical device development and manufacturing solutions, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (www.tizinc.com), is a Boston-area interactive marketing and public relations services agency specializing in working with life science and technology-based companies to build brands, generate sales leads, and deliver an ROI which maximizes payback on marketing communications budgets.

Texcel, based in East Longmeadow, Mass., partners with companies around the globe to accelerate the commercialization of their implantable, surgical, and interventional medical device technologies. Texcel provides specialized services and/or full medical device solutions including device design, development history file maintenance, quality (QA & QC), regulatory assistance, process validation, and general manufacturing, electronic testing, laser welding, and clean-room packaging for a wide range of product applications.

Specifically, Texcel (file:///C:/Documents%20and%20Settings/Cortney%20Lusignan/My%20Documents/www.texcelmedical.com) has engaged Tiziani Whitmyre to promote both their new and existing technologies and services to the medical design industry through the creation and execution of public relations programs and the design and development of web site and marketing collateral.

Tiziani Whitmyre recently launched Texcel’s new StimX implantable stimulation system with a successful integrated public relations and marketing service campaign that supported the new product’s introduction at a recent major medical design and manufacturing trade conference.

“Tiziani Whitmyre’s launch of our new StimX system exceeded our expectations on all fronts, and we’re looking forward to building upon that launch by continuing to expand our position in the medical device industry with the help of Tiziani Whitmyre in 2009,” said Keith Checca, Texcel Director of Business Development.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

Tiziani Whitmyre (www.tizinc.com/services/public-relations) offers a complete portfolio of PR plans, strategy and services, including optimized press releases and Web 2.0 support, news media relations, analyst relations, influencer relations, writing and editorial services, newsletter and e-newsletter development, trade show and speaking bureau programs.

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