New Management Brief Helps B2B Companies Find Growth During Recession

Sharon, Massachusetts – March 23, 2009 – The current economy is requiring business executives to question everything they know about marketing services – and demand that they squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new Web-based technologies and media, will make this job less expensive - and much more effective.

A new, free, management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” identifies five key marketing developments that can help business to business (B2B) companies succeed in a recessionary economy.

The brief is available for download at http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

“Business executives must deal will dramatic changes in the way customers select, evaluate, and buy products and services” said Rick Whitmyre, President of Tiziani Whitmyre and author of the brief.

“A weaker worldwide economy — coupled with new technologies, globalizing markets, and innovative management practices — are forcing us to question everything we know about sales and marketing services,” he said.

The free management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” details five key trends that are fueling a hyper-competitive business landscape, including:

1. The impact of the Internet will accelerate.
2. Management will demand a measurable marketing ROI.
3. Public relations will become truly interactive.
4. The pay-for-performance model will emerge in B2B marketing.
5. The selling focus will shift from products and services to applications.

To download the management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession,” visit http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

# # #

post to del.icio.us

Technorati tags: Tiziani Whitmyre, Inc., marketing, Internet marketing, web marketing, white paper, whitepaper, B2B, public relations, PR, marketing communications, strategic marketing, creative, web development, marketing services, marketing strategies

Tiziani Whitmyre Offers Brand Trademark & Copyright Services

Tiziani Whitmyre, Inc. -- a leading Boston-based marketing services agency offering public relations, advertising, and internet marketing -- offers trademark and copyright services as part of its comprehensive integrated marketing portfolio. The services include worldwide brand clearance, registration, maintenance and protection.

The services will be provided by Gwenn Roos, a highly experienced corporate attorney specializing in intellectual property rights.

“Our clients have expressed a need for expert legal support to protect their brand names and intellectual property in today’s highly competitive global market. Failure to properly protect and defend these marks and materials can result in the loss of valuable corporate assets,” said Robert Tiziani, the agency's chief executive officer.

“We can help ensure the protection of these assets with highly affordable trademark and copyright services,” he said.

Tiziani Whitmyre provides the following services in the United States, Canada, Latin America, Europe, and Asia:

• Legal review of prospective brand names
• Trademark and service mark search, application filings, registrations, and renewals
• Trademark monitoring and protection
• Internet domain registration and protection
• Copyright application and registration
• Brand portfolio legal review to ensure mark protection
• Drafting and negotiating licenses and agreements
• Defending against third party oppositions and cancellations and pursuing third party infringement actions
• ICAAN (Domain Name) issues

Ms. Roos has more than 15 years of experience in general corporate law and intellectual property. As a corporate associate with Peabody & Brown, she handled a variety of clients’ intellectual property and corporate issues, including developing licensing programs and assisting in various mergers and acquisitions.

As trademark counsel for Duracell and Polaroid, Ms. Roos managed an extensive portfolio of famous and well-known trademarks. At Invensys plc, she was responsible for maintaining a global collection of over 12,000 trademarks worldwide. Presently she is in private practice and also serves as outside general counsel for some of her clients.

Ms. Roos attended the University of Massachusetts in Amherst, where she graduated Cum Laude. She holds a law degree from Boston College Law School and is a member of the Massachusetts State Bar.

“Ms. Roos has an exceptional understanding of the issues relevant to the proper selection, use, maintenance, and protection of trademarks, both in the United States as well as in many countries around the world,” said Tiziani.

“To benefit clients, she has developed strong working relationships with patent and trademark agents throughout the world. This enables her to provide excellent legal advice relating to intellectual property portfolio management in the United States and abroad,” he said.

About Tiziani Whitmyre
Tiziani Whitmyre, Inc. is a Boston-based marketing services agency offering Internet marketing services, public relations (PR), search engine marketing services, online marketing services, integrated marketing communications, brand strategy, corporate reputation, advertising, graphic design, Website design, and other business marketing services.

Contact Tiziani Whitmyre at http://www.tizinc.com/ or 1-781-793-9380.

# # #

post to del.icio.us

Technorati tags: Tiziani Whitmyre, trademark, copyright, brand clearance, brand registration, brand protection, marketing, Internet marketing, web marketing, B2B, public relations, PR, marketing communications, strategic marketing, creative, web development