Free white paper shows how "ROI Internet Marketing" drives growth for small business

A new free white paper explains how small and medium sized companies can generate profitable top-line growth in markets that are mature, flat or experiencing severe price pressures. The solution, a strategy called "ROI Internet Marketing," leverages Internet marketing as the key driver of new business growth -- and is detailed in a white paper now available at www.tizinc.com/white-papers/roi-download.html.

ROI Internet Marketing is the application of sophisticated measurement techniques to optimize marketing spending and to drive business growth – a must for organizational success.

As many markets experience commoditization and competitive onslaught, marketers need more than ever to justify marketing spending. Of course, measurable outcomes are now expected for marketing programs. Yet, most companies are still using hollow metrics such as awareness (or worse, relying on gut feel, guesswork and creative wishful thinking), instead of utilizing concrete return on investment (ROI) analytics.

ROI Internet Marketing represents a unique solution that addresses many of the critical requirements faced by today’s marketing executives – ranging from reducing new customer acquisition costs to marketing to customer niches. The process, as we implement it, involves a four-step ROI marketing framework that involves:

1. Promoting a company brand to acquire new leads
2. Engaging and capturing new prospects
3. Measuring the effectiveness of marketing programs
4. Optimizing the marketing mix and resource allocation to reflect the most effective messages and tactics. The communications channels often include email, direct response, and a website or websites.

The end result includes a dramatic improvement in lead qualification, the implementation of powerful lead generation programs that capture prospects and convert them to sales, the establishment of key metrics, the integration of analytics into campaigns, and the calculatation of cost-per-metric ratios.

Details are provided in a new, free white paper titled “ROI Internet Marketing: The New Opportunity for Growing Companies.” The white paper was written specifically to help the sales and marketing managers of small and mid-market companies.

Download a free copy at: www.tizinc.com/white-papers/roi-download.html or call 781-793-9380.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. a marketing services agency offering Internet marketing services, public relations, search engine marketing services, online marketing services, integrated marketing communications, brand strategy, corporate reputation, advertisting, graphic design, Website design, and other business marketing services. The firm's integrated solutions approach supports both the broader and finer points of brand positioning -- as well as the on-going generation of sales leads. The agency’s ROI analytical and marketing expertise ensures the maximum payback on a marketing communications budget. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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Free White Paper Discusses How “ROI Internet Marketing” Can Help Sales, Marketing Managers Invigorate Growth

A free white paper discussing “ROI Marketing” as a key Internet marketing driver for business growth is available to help sales and marketing managers at small and mid-market companies.

The white paper, “ROI Marketing: The New Opportunity for Growing Companies” (available at http://www.tizinc.com/white-papers/roi-download.html) discusses the exciting potential of Internet-based ROI Marketing and its capability to generate profitable top-line growth in mature or flat markets that are experiencing severe price pressures.

It covers the four key steps of the Web-centric ROI Marketing approach:

1. Promote
2. Engage
3. Measure
4. Optimize

“Today more than ever, marketers are being required to demonstrate measurable outcomes to justify their spending. Yet, most companies are still using inaccurate metrics such as awareness – or worse, relying on gut feel, guesswork and creative wishful thinking – instead of utilizing concrete return on investment (ROI) analytics rooted in the latest Internet marketing technology,” said Rick Whitmyre, president, Tiziani Whitmyre, Inc. and author of the ROI Marketing white paper.

The white paper, which explains the application of sophisticated engagement and measurement techniques to optimize marketing spending, is a must for organizational success. It also explores ROI Marketing as a unique Web-focused solution that addresses many of the critical requirements faced by today’s marketing executives – ranging from reducing new customer acquisition costs to marketing to customer niches.

In addition, the white paper provides techniques to improve lead qualification, explains how to implement powerful lead generation programs that capture prospects and convert them to sales, and reviews how to establish key metrics, integrate analytics into campaigns, and calculate cost-per-metric ratios.

Download a free copy of “ROI Marketing: The New Opportunity for Growing Companies” at: www.tizinc.com/white-papers/roi-download.html or call 781-793-9380.

About Tiziani Whitmyre Inc.
Tiziani Whitmyre, Inc. is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services include graphic design, Website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing and brand strategy. Tiziani Whitmyre’s integrated solutions approach supports brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com/ or 781-793-9380.

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