Lucid, Inc. Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – July 16, 2007 - Lucid, Inc., an innovative medical device and information company dedicated to creating innovative cellular imaging technology, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (http://www.tizinc.com/), based in Sharon, Mass., is a marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget.

Tiziani Whitmyre will promote Lucid’s VivaScope confocal microscopy solutions and its Internet-based VivaNet(TM) image communication system. Together, the technologies may ultimately allow for the imaging of living tissue with cellular resolution without the need to excise tissue, and to seamlessly and securely transfer those images to other authorized practitioners for their review and collaboration.

Specifically, Lucid has engaged Tiziani Whitmyre to provide a full-service public relations program in the US and Europe, to design and develop a new corporate website and related marketing materials, and provide ongoing Internet marketing and online services.

“As a strategic business partner, we’ve found Tiziani Whitmyre to be unique in terms of their healthcare experience, their integration of public relations and Internet services and their focus and dedication to our needs as a client,” said Jay Eastman, chairman and CEO of Lucid, Inc.

About Lucid, Inc.
Lucid Inc., based in Rochester, New York, is a medical device and information company dedicated to creating innovative cellular imaging technology and using the Internet to securely deliver accurate, real-time VivaScope® cellular resolution images to medical professionals. The Company’s digital VivaNetTM server, coupled with its ability to image in-vivo (living) tissue is envisioned to ultimately aid medical practitioners and pathologists in screening for skin cancer and other dermatologic conditions with clarity, speed and patient comfort. For more information, visit http://www.lucid-tech.com/.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public relations press release posted by Tiziani Whitmyre, Inc.

Tiziani Whitmyre Expands Internet Marketing Services with Key Appointments

SHARON, Mass. – June 26, 2007 - Tiziani Whitmyre, Inc. (TW) (www.tizinc.com), a marketing services and strategies agency based near Boston, today announced appointments that will significantly expand the company’s Internet marketing services offerings to clients.

Chris Sullivan joins TW as Manager of Interactive Services. Sullivan’s responsibilities will include leading the company’s team of interactive marketing programmers and developers as well as providing flash animation and multimedia design services. Sullivan previously worked for Faye, Pollack & Associates, Inc., Los Angeles, one of the West Coast’s leading IT, accounting systems, and custom programming consulting firms. As Senior Web Project Manager and Senior Designer, Sullivan expanded the company’s services and developed Web sites and applications for high-profile California businesses in industries such as software, technology, business management, investment management, accounting, cemetery/funeral, and logistics. He also served as Director of Internet Development at MirageQuest, Inc., a Hollywood production studio. Sullivan redesigned MirageQuest’s corporate identity and developed Web projects for high-profile clients, one of which was featured on CNN. He received a bachelors degree in Astronomy and Physics from Boston University.

Gary Maggiolino was named Manager, Interactive Marketing, and Account Supervisor. Maggiolino will be responsible for TW’s Internet marketing programs, media planning and buying, search engine marketing, affiliate marketing, and account management. He previously was Media Director and a Senior Account Executive and joined TW in 1998. He also held media planning and buying positions at Trainor Associates and Clincial Marketing. Maggiolino graduated from Roger Williams University with a bachelors degree in marketing.

Catherine Howe was appointed Assistant Media Planner and Buyer in TW’s Internet Marketing division. Howe will be responsible for planning and purchasing Internet and print media and support the company’s affiliate and database marketing programs. She previously was marketing coordinator at Organogenesis, a leading tissue regeneration company. Howe also held an account planning internship at Modernista, Boston, where she worked on the Hummer, Cadillac, MTV, Budweiser, and Napster accounts. She received a bachelor of graphic design degree from Northeastern University.

“These appointments represent a major expansion of our Internet marketing services portfolio,” said Robert Tiziani, TW Chief Executive Officer. “With marketing transitioning to a new Web-based model, our new capabilities will support clients looking for high-performance programs that offer a measurable return on investment.”

TW provides a broad range of integrated marketing services to B2B and technology companies across North America. These services include advertising, public relations, Website design, search engine optimization, direct marketing, and graphic design.

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI that maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public relations press release posted by Tiziani Whitmyre, http://www.tizinc.com

EH&E, Inc. Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – June 18, 2007 - EH&E, Inc., a full service environmental engineering and consulting firm, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (www.tizinc.com), based in Sharon, Mass., is a marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget.

Based on the agency’s strong background in the healthcare and life sciences industries, Tiziani Whitmyre, Inc. was retained to promote EH&E’s new line of web-based compliance solutions (www.eheinc.com/ehe_web_solutions.htm). EH&E’s solutions enable companies and institutions with complex Environmental Health and Safety (EH&S) requirements to efficiently manage their more stringent compliance requirements. They are customized by market for use in healthcare, higher education, and biotechnology as well as other research laboratory facilities.

“Tiziani Whitmyre’s record of effectively and efficiently generating leads through a strategic, integrated program of public relations and Internet marketing services for us to date is nothing short of impressive,” said Robert Foster, Director of Marketing, EH&E.

Tiziani Whitmyre provides EH&E with a full range of public relations services, including strategy consulting, news media relations, writing and editorial services, and trade show and speaking forum support. The agency also manages an Internet marketing program integrated with its PR efforts that focuses on online advertising and sponsorship opportunities.

About EH&E
EH&E (www.eheinc.com) has provided an extensive range of environmental and engineering consulting services for over 18 years. EH&E’s team consists of more than 60 experts with an outstanding record of providing business-focused solutions for issues that affect the built environment. EH&E has a depth of knowledge and credibility unmatched in the industry and our wealth of readily-accessible information has become a powerful resource for our clients. The new series of eH&E web compliance solutions is just the latest example of a continuing effort to provide this knowledge and information to a wider range of companies.

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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[Tiziani Whitmyre, Inc.] [B2B] [Internet marketing online] [Internet marketing services] [marketing communications] [marketing services] [marketing strategies] [media relations] [news media relations] [news releases] [press relations] [press releases] [public relations] [PR] [web marketing]

Public relations press release posted by Tiziani Whitmyre, http://www.tizinc.com