Skyscape, Inc. Selects Tiziani Whitmyre as Marketing Services Partner

SHARON, MASS. – November 14, 2005 – Skyscape Inc., a leading provider of medical references specially formatted for mobile and desktop devices, has selected Tiziani Whitmyre, Inc. of Sharon, Mass. as its integrated marketing services partner.

Tiziani Whitmyre (www.tizinc.com) is creating and implementing Skyscape’s strategic and tactical marketing communications requirements, including strategic brand positioning, advertising, direct response, public relations, and sales collateral.

“Skyscape’s trusted medical, health, and wellness references are renowned for helping healthcare practitioners enhance patient care, as well as for supporting consumers interested in health and wellness,” said Rick Whitmyre, Tiziani Whitmyre president. “We are very pleased they called on us to develop innovative programs from our broad portfolio of marketing services to enhance their brand, penetrate new markets, and generate high-quality sales leads.”

Skyscape, based in Marlborough, Mass., is the leading provider of interactive, intelligent mobile medical references, with a registered user base of over 450,000 medical professionals. The company stands alone as the only handheld provider to offer more than 300 of the most trusted medical references published by the world’s leading medical publishers. More than 30 medical specialties are represented, which means specialists and general practitioners alike can carry a very powerful medical decision tool with them at all times.

“smARTlink™ is a fundamental and patented technology underlying all Skyscape products – it is truly unique in the industry”, said Sandeep Shah, Skyscape President and founder. “By choosing Tiziani Whitmyre as our agency, we are redoubling our commitment to communicate the power of smARTlink and the value it has in reducing medical errors. We’re confident Tiziani Whitmyre’s experience and proven success will help us accomplish this objective, as well as grow our brand recognition.”

Tiziani Whitmyre also reported its appointment to provide public relations services for Visidot by ImageID of Tel Aviv, an accurate, reliable and cost-efficient solution for rapid multiple-asset Automatic Identification and Data Capture (AIDC) and for Advanced Marketing Services of Quincy, Mass., developer of the Pathfinder wireless handheld MLS Data/GPS system for real estate professionals.

Tiziani Whitmyre is also providing web site development and support services to Entuity, Inc., developer of the Eye of the Storm™ (EYE) integrated network management suite.

These new clients reflect the expansion of the company’s capabilities in its public relations and interactive marketing practices.

“We’re confident that our strength in crafting powerful, integrated marketing communications solutions that engage minds and drive action will continue to serve our clients well – and by extension – enable us to continue our growth throughout 2005 and beyond,” said Robert Tiziani, CEO, Tiziani Whitmyre.