New Management Brief Helps B2B Companies Find Growth During Recession

Sharon, Massachusetts – March 24, 2009 – The current economy is requiring business executives to question everything they know about marketing services – and demand that they squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new Web-based technologies and media, will make this job less expensive – and much more effective.

A new, free, management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” identifies five key marketing developments that can help business to business (B2B) companies succeed in a recessionary economy.

The brief is available for download here.

“Business executives must deal with dramatic changes in the way customers select, evaluate, and buy products and services” said Rick Whitmyre, President of Tiziani Whitmyre and author of the brief.

“A weaker worldwide economy — coupled with new technologies, globalizing markets, and innovative management practices — are forcing us to question everything we know about sales and marketing services,” he said.

The free management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” details five key trends that are fueling a hyper-competitive business landscape, including:

  1. The impact of the Internet will accelerate.
  2. Management will demand a measurable marketing ROI.
  3. Public relations will become truly interactive.
  4. The pay-for-performance model will emerge in B2B marketing.
  5. The selling focus will shift from products and services to applications.

To download the management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession”, click here.