T. R. Miller Co. Selects Tiziani Whitmyre to Launch “Life is good” Products to Corporate Marketplace

SHARON, Mass. – April 27, 2009 – T.R. Miller Co. Inc. has selected Tiziani Whitmyre, Inc. as its public relations partner to introduce the world’s foremost cultural champion of optimism – Jake, the symbol of the powerful Life is good® brand and philosophy – to the corporate marketplace.

T.R. Miller Co. is introducing The Life is good Company’s entire line of Life is good apparel and accessories for companies and non-profit organizations to utilize in their human resources, employee communications, marketing, sales incentive, advertising, and promotional items programs. Based in Walpole, Mass., T.R. Miller Co. is an industry leader in the recognition and promotional products industry.

Tiziani Whitmyre chief executive officer Robert Tiziani said the integrated marketing services and public relations agency will promote the Life is good introduction with new PR paradigm strategies that leverage the Web as the leading go-to resource for business audiences searching for solutions – and recognize that sales leads are directly linked to being found and engaging those prospects directly.

Specifically, the public relations approach will include an ongoing PR program that integrates traditional media relations with online public relations strategies, optimized press releases, search engine optimization, and Web 2.0 social media strategies, Tiziani said.

Miller said the Life is good philosophy and brand has been extremely successful at spreading optimism, positive energy, and good clean fun to individuals all around the world.

“We’re looking forward to working with Tiziani Whitmyre to introduce the Life is good brand – and Jake – to companies and other organizations to help with their efforts to infuse a positive message of optimism throughout their marketing, sales, and human relations programs,” Miller said.