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Press release news from the public relations clients of Tiziani Whitmyre, Inc.

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Thursday, March 4th, 2010

New white paper: B2B Trends 2010: Marketing Strategies for a Recovering Economy

As the global economy emerges from a deep recession, B2B marketers will be challenged to reignite growth and profitability. Armed with meager budgets and limited staffs, resourceful marketing leaders will discover new tactics that are more effective, lower cost, and highly measurable.

A new management brief, “B2B Trends 2010: Marketing Strategies for a Recovering Economy,” explores five key trends that will drive new marketing strategies in the year ahead.

They include:
* Inbound marketing
* Social media
* Lead nurturing
* Lead scoring
* Marketing scorecards
* Budgeting for results

Leveraging their power will help build brands, capture leads, and convert them to sales at efficiencies deemed unimaginable only a few years ago.

The brief is free to download at: http://www.tizinc.com/white-papers/b2b-trends-2010.asp

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Monday, February 22nd, 2010

Anoxomat Anaerobic System Offers Clinical Laboratories “Green” Advantages Over Gas-Bag Methods That Generate Hazardous Waste

Advanced Instruments announced that its AnoxomatTM Anaerobic System for the laboratory cultivation of bacteria provides important “green” advantages over gas-bag methods that generate large quantities of hazardous waste.

“The Anoxomat system is an ideal solution for clinical laboratories desiring ‘green’ alternatives that eliminate hazardous waste generation, handling, and cost,” said Anthony Pappas, North American Sales Manager, Advanced Instruments.

In less than 3 minutes, the Anoxomat creates anaerobic and microaerophilic environments in reusable jars with no hazardous gases or materials. By contrast, gas bags require that each consumable plastic bag be disposed of after a single use, and then processed as hazardous waste at considerable trouble and expense.

“We estimate that a lab employing gas bags can generate up to several hundred pounds of hazardous waste per year as it grows bacterial cultures,” said Pappas. “With the Anoxomat, there is no hazardous material produced and the jars can be reused for years and then recycled.”

In addition, there are significant savings in reduced gas costs. “The Anoxomat was an easier operation … on gases alone. In the first year of operation, it probably saved us around $8,000 over gas bags,” said Frank Hollis of Hackensack Medical Center in Hackensack, New Jersey.

The Anoxomat system is highly efficient and cost-effective at cultivating pathogens and attaining growth performance that equals or exceeds that of gas bags. In addition, a built-in quality assurance system tests for leaks before incubation. The system checks whether the catalyst is capable of achieving the desired conditions and warns if there is a threat of failure.

To learn more about Anoxomat’s green advantages, visit the Advanced Instruments Web site at www.aicompanies.com or call +1 800.225.1620 or +1 781.320.9000.

About Advanced Instruments, Inc.

Founded in 1955, Advanced Instruments, Inc. (www.aicompanies.com) is the world’s largest supplier of freezing-point cryoscopes and osmometers used in dairy, clinical, and pharmaceutical laboratories. The company is also a leading supplier of analytical instruments for the food and industrial microbiology markets. Based in Norwood, Massachusetts, U.S.A., the company also produces Fiske® Associates brand diagnostic instruments and operates Spiral Biotech, Inc., D & F Control Systems, Inc., Mart® Microbiology, and Delta Instruments as wholly owned subsidiaries. A worldwide network of direct sales people and independent distributors supports Advanced Instruments’ products.

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Public Relations contact, Boston: Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Monday, February 1st, 2010

New White Paper: ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy

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SHARON, MASS. – February 1, 2010 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has released a white paper that explains how ROI Marketing strategies can be applied to accelerate, measure, and optimize demand generation.

The paper, ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy, discusses how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets.

“B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways,” said Rick Whitmyre, president, Tiziani Whitmyre, and the paper’s author.

“Over the last 3 years, we have implemented the ROI Marketing process with many of our clients. This white paper reviews the evolution of the approach and highlights the many lessons we’ve learned along the way,” said Whitmyre.

The paper discusses how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:

  • Lead Acquisition
  • Lead Nurturing
  • Measurement
  • Optimization

Two case studies are included.

Download a free copy of “ROI Marketing 2.0: The New Opportunity in a Recovering Economy” at: http://www.tizinc.com/white-papers/roi-download-new.asp or call 781-793-9380.

Follow Tiziani Whitmyre on Twitter at http://www.twitter.com/TizianiWhitmyre.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Monday, January 25th, 2010

Invensys Operations Management Introduces New Website

 JANUARY 21, 2010/PLANO, TEXASInvensys Operations Management, a global provider of technology systems, software solutions and consulting services to the process and manufacturing industries, today announced the launch of a new corporate website. The new site shows how the company’s premier industry brands and solutions offer the most holistic, cost-effective way to optimize and improve the performance and profitability of its clients’ business operations.  

“Over the past several months, we have made significant investments to create a customer- and visitor-friendly site that supports our open, collaborative approach,” said Mark Davidson, vice president, global marketing, Invensys Operations Management. “As a truly integrated company, the combined capabilities of our eight leading brands, including Avantis®, Eurotherm®, Foxboro®, IMServ, InFusion, SimSci-Esscor, Triconex® and Wonderware®, are aligned for our clients’ long-term success, and the new website has been designed for easy access to information about our unique industry solutions, services and products offerings.” 

“With more enhancements to come, this is only Phase 1 of our new online presence, but we are pleased to offer a look at the value Invensys Operations Management provides to our clients and the market in general. With an open environment and platform, we help improve the performance of our clients’ resources—their people, equipment, energy and materials—in real time, with dramatic, measurable results. Our new site demonstrates that when working with Invensys, the experience will be one of real collaboration with real-time results.”

Located at iom.invensys.com, the website features an integrated view of Invensys Operations Management, with sections devoted to specific industries, solutions, products, and consulting and service offerings, along with customer and ecosystem partner support and training. The site is also home to 60 new customer success stories, as well as additional information on how the company’s collaborative approach benefits executives, managers, IT professionals, engineers and maintenance personnel.

About Invensys Operations Management

Invensys Operations Management, a division of Invensys, is a leading provider of automation and information technology, systems, software solutions, services and consulting to the global manufacturing and infrastructure industries. Headquartered in Plano, Texas, its solutions are used by more than 40,000 clients around the world in more than 200,000 plants and facilities.  

Invensys Operations Management’s offerings are delivered under several prominent industry brands, including Action Instruments, ArchestrA, Avantis, Barber-Colman, Chessell, Continental, Eurotherm, Foxboro, IMServ, InFusion, SimSci-Esscor, Triconex and Wonderware. The company’s approximately 9,000 employees and its global partner ecosystem integrate these products and services to help clients collaborate across systems and enterprises in real time, extracting critical data to make faster, better decisions and synchronize their operations from the plant floor to the executive offices, aligning production goals with business objectives. To learn more about Invensys Operations Management, visit iom.invensys.com.  

Invensys plc (www.invensys.com) is headquartered in London and is listed on the London Stock Exchange (ISYS.L), with approximately 25,000 employees working in 60 countries.

 Invensys, the Invensys logo, Action Instruments, ArchestrA, Avantis, Chessell, Continental, Eurotherm, Foxboro, IMServ, InFusion, SimSci-Esscor, Triconex and Wonderware are trademarks of Invensys plc, its subsidiaries or affiliates. Barber-Colman is a trademark of TAC, LLC and used under license from TAC, LLC. 

 

CONTACTS 

Tom Clary, Invensys Operations Management

tom.clary@ips.invensys.com t: 469-365-6651 m: 214-549-5629

John Nero, Tiziani Whitmyre

jnero@tizinc.com, t: 781-793-9380 m: 401-486-3120

 

 

 

 

 

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Wednesday, January 20th, 2010

First Commons Bank Assets Top $63 Million in Second Quarter of Operations

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— New Newton, Mass.-based bank surpasses more than 1,700 FDIC-insured banks nationally in just over five months —

Newton, Massachusetts – January 20, 2010 – First Commons Bank, N.A. reported that its assets have grown to more than $63 million during its second quarter of operations ending December 31, 2009. The bank started operating on July 22, 2009 and serves businesses and individuals in Newton, Wellesley, Waltham, and eastern Massachusetts.

“First Commons Bank’s continued extraordinary asset growth is the result of outstanding service delivered by proven, experienced professionals in an environment that is welcoming, engaging, and client focused,” said Tony Nuzzo, Chairman, President and Chief Executive Officer. “With over 8,000 FDIC-insured banks in the US filing third quarter reports, our assets have surpassed more than 1,700 banks after approximately five months of operations.”

“Our strong performance demonstrates that First Commons Bank is filling voids created by the large banks in service, pricing, and access to decision makers,” said Nuzzo. “As a result, we have demonstrated significant progress in all aspects of our business from deposit gathering to lending.”

Nuzzo said that the bank’s unique business model, which includes a widely dispersed ownership of more than 300 founders and investors, with most of them local, “formed a solid foundation for growth which has now developed into expanding community support and involvement.”

About First Commons Bank

First Commons Bank, a nationally-chartered, FDIC-insured, full-service, community bank, is dedicated to serving the banking needs of small to mid-size businesses and individuals in Newton, Wellesley, Waltham, and eastern Massachusetts. First Commons Bank combines the industry’s most advanced technology with a highly experienced, onsite, management team to provide clients with superior, personalized service and the highest quality banking experience. It offers a comprehensive portfolio of retail and business banking services, including checking and savings accounts, online banking, ATM/debit cards, money market accounts, certificates of deposit, home equity loans, residential and commercial mortgages, consumer and business loans, and cash management services. First Commons Bank (www.firstcommonsbank.com) is headquartered at 718 Beacon Street in Newton Centre, Massachusetts.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Wednesday, January 20th, 2010

Take Action on Hearing Protection — Tell a colleague or friend

hearforever_final-logo-332Help grow the community of people committed to Hearing Conservation by making people aware of the problem.

When you see someone in a situation that could compromise their hearing, let them know the risks and the simple solutions.

Urge them to learn more about work place hearing safety, noise induced hearing loss, and effective hearing protection at http://www.hearforever.org and http://facebook.com/HearForever

Follow HearForever on Twitter (#HearForeverOrg) at http://www.twitter.com/HearForeverOrg and find us on Facebook at http://facebook.com/HearForever.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Friday, December 18th, 2009

Inbound vs. Outbound Marketing?

Inbound vs. Outbound Marketing?

As B2B marketers finalize their 2010 marketing budgets, they must determine the amount of resources devoted to “inbound” as well as “outbound” marketing strategies. This decision can play a critical role in achieving growth and profitability goals and a high return on their marketing investment.

Read more at: http://www.returnonideas.net/blog/index.php/inbound-vs-outbound-marketing/

For more information about Tiziani Whitmyre, visit http://www.tizinc.com/

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Wednesday, December 9th, 2009

Presentation Details Best Practices in Hearing Conservation

hearforever_final-logo-332The HearForever presentation on Best Practices in Hearing Conservation provides practical information on work place hearing safety, noise induced hearing loss, and the latest research and technologies that can help to enhance your Hearing Conservation Program — and your bottom line.

Learn more — download the presentation from:  http://www.hearforever.org/seminarpresentation

Follow HearForever on Twitter (#HearForeverOrg) at and find us on Facebook at facebook.com/HearForever.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Friday, December 4th, 2009

Hearing Conservation at Home: Does it matter if you can’t hear your kids anymore?

hearforever_final-logo-332Does it matter if you can’t hear your kids anymore?

All kidding aside, it’s a serious matter.

In fact, nearly half of adult children say that their parent’s hearing loss has affected their relationship with that parent.

Learn more: http://ow.ly/Iy5t

Follow HearForever on Twitter (#HearForeverOrg) at http://www.twitter.com/HearForeverOrg and find us on Facebook at http://facebook.com/HearForever.

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Friday, December 4th, 2009

How the Noise Reduction Rating (NRR) is Calculated

hearforever_final-logo-332Hearing Protection Tools To Learn: How the Noise Reduction Rating (NRR) is Calculated

When one compares the values in the attenuation charts with the NRR on the package, the NRR is much lower than the average attenuation.

How is the NRR calculated?

Learn more at http://www.hearforever.org/tools-to-learn/sound-source-how-nrr-is-calculated

Follow HearForever on Twitter (#HearForeverOrg) at and find us on Facebook at facebook.com/HearForever.

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