The management brief is available to download from www.tizinc.com/b2btrends2010.

“The past year’s adversities have fostered a heightened resourcefulness, driving us to discover new marketing tactics that are more effective, lower cost, and highly measurable,” said Rick Whitmyre, Tiziani Whitmyre, Inc. president and author of the brief. “As we support clients trying to do more with less, interesting trends are emerging that promise exciting new opportunities for success.”

The brief discusses five trends that will influence B2B marketing strategies in 2010:
1. We will embrace inbound as well as outbound marketing
2. Social media will drive real value for B2B businesses
3. Lead nurturing programs will accelerate sales conversion
4. Lead scoring and marketing scorecards will enhance qualification and improve ROI measurement
5. Marketers will budget for results, not programs

“These trends promise exceptional opportunities for B2B companies that want to jump start growth and capture market share,” said Whitmyre. “Leveraging their power will build brands, capture leads, and convert them to sales at efficiencies deemed unimaginable only a few years ago.”

To download the management brief, visit www.tizinc.com/b2btrends2010.

About Tiziani Whitmyre
Tiziani Whitmyre, Inc. (www.tizinc.com) is a Boston-area-based marketing services agency that builds brands, generates sales leads, and delivers an ROI that maximizes the payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston, Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations 

A new management brief, “B2B Trends 2010: Marketing Strategies for a Recovering Economy,” explores five key trends that will drive new marketing strategies in the year ahead.

They include:
* Inbound marketing
* Social media
* Lead nurturing
* Lead scoring
* Marketing scorecards
* Budgeting for results

Leveraging their power will help build brands, capture leads, and convert them to sales at efficiencies deemed unimaginable only a few years ago.

The brief is free to download at: http://www.tizinc.com/white-papers/b2b-trends-2010.asp

FLORHAM PARK, NEW JERSEY, USA, March 2, 2010 — ASCO Numatics, the world’s leading manufacturer of comprehensive fluid automation, flow control, and pneumatics solutions, has introduced the ASCO 411 Series miniature solenoid valve that offers up to twice the life of competing products plus higher flow rate performance. The new valve is ideal for applications in pharmaceutical, medical, analytical, and instrumentation products.

“Now, original equipment manufacturers (OEM) can receive the benefits of longer life, smaller size, lighter weight, higher flow, and lower power consumption — all in one miniature solenoid valve,” said Robert W. Kemple, Jr., Executive Vice President, Sales and Marketing - Americas, ASCO Numatics. “The 411 Series dramatically reduces the design tradeoffs and compromises engineers must make in applying valves to their products.”

The 411 Series’ unique plunger design significantly reduces wear on the poppet and is resistant to internal elastomer swelling that can disrupt performance. The new valve has been tested to exceed 500 million cycles in normal operating conditions, making it the longest-lived, most reliable product of its kind on the market.

ASCO has increased the valve’s flow rate by 12% to 15% over previous models, and the maximum operating pressure differential has been improved. “These factors will enable engineers to design products with greater operating speeds, higher pressures, and smaller volumes,” said Kemple.

The new valve family incorporates a smaller, lighter weight plastic body that achieves a 12% to 15% overall weight reduction when compared to stainless steel and brass-bodied valves. This makes the 411 Series a good choice for miniaturized and portable medical devices and pharmaceutical products. Lower power consumption means the valve also is attractive for use in battery-powered applications. In addition, it is the only miniature solenoid valve that is fully compliant with RoHS regulations.

“The 411 Series is assembled and tested in a specially built Class 100 cleanroom that is dedicated to miniature solenoid valve production,” Kemple said. “Our valve’s exceptional reliability and its flexibility to address a wide range of specifications and operating characteristics provide the OEM with the widest variety of design options.”

The 411 Series can be purchased from ASCO distributors or directly from the company. Many of the valve’s configurations are available through the ASCO Today 24-hour or ASCO 5-day shipping programs.

For more information, contact ASCO at 800-972-ASCO, by e-mail at info-valve@asco.com, or visit www.ascovalve.com.

About ASCO Numatics
ASCO Numatics, formed by the merger of ASCO and Numatics, is a business unit of Emerson Industrial Automation. ASCO Numatics offers comprehensive fluid automation solutions, flow control and pneumatics for a wide range of industry-focused applications.  The ASCO Numatics product line in North America consists of more than 50,000 valves, an extensive selection of air preparation equipment, and a full line of actuation products.  ASCO products include solenoid pilot valves, angle body piston valves, linear indicators, redundant control systems, and pressure sensors. The Numatics line covers valve manifolds, cylinders, grippers, filters, regulators, and lubricators.  For more information about ASCO Numatics products, visit www.asconumatics.com.

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses.  Emerson’s sales in fiscal 2009 were $20.9 billion.  The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www.Emerson.com.

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Download high resolution image for publication: http://bit.ly/9WHMwT

Public Relations contact, Boston, Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations 

“Enrichment of Resequencing Targets for Analysis of Rare Variants”

Presented by RainDance Technologies

at the 11th Annual Advances in Genome Biology and Technology (AGBT) Meeting

Despite notable success in the identification of common variants using genome-wide association studies, these approaches often lack the resolution to identify a large portion of the total variation believed to contribute to disease. With an increased interest in understanding the contribution of variants with a range of frequency and effect, high-resolution methods such as targeted resequencing provide the opportunity to assay both common and rare variants in large cohort studies. In order to confidently detect rare variants, it is critical to obtain as complete coverage as possible for regions of interest.

RainDance Technologies has commercialized a platform to enable the most complete coverage of resequencing targets by leveraging the benefits of single-molecule PCR in a format that easily integrates into next-generation sequencing workflows. To explain the benefits of this approach, RainDance will hold an AGBT workshop, entitled “Enrichment of Resequencing Targets for Analysis of Rare Variants.”

The Sequence Enrichment application utilizes our RainStorm™ technology to manipulate picoliter volume droplets to generate more than two million independent PCR reactions per sample in a simple and robust process. The workshop will describe the use of this novel method for enrichment of resequencing targets with high efficiency resulting in the highest-quality data for analysis of rare variants in both coding and non-coding regions of the genome. In addition, the workshop will feature a preview of new applications from RainDance that include targeted methylation analysis and ultra-deep resequencing of heterogeneous samples.

Enrichment of Resequencing Targets for Analysis of Rare Variants
February 26, 2010
2:00 to 3:00 p.m. EST
Marco Island Marriott Resort, in the Islands Ballroom

Speakers:

• Scott Kennedy, Chief Scientific Officer
• Roopom Banerjee, President & CEO
• Guest Speaker:  Dale J. Hedges, Ph.D., Assistant Professor of Human Genetics, Assistant Director, Center for Genome Technology, Hussman Institute for Human Genomics (HIHG), Miller School of Medicine, University of Miami

More information about the workshop: http://www.raindancetech.com/agbt/

For more information about RainDance Technologies, please visit www.raindancetech.com.

Follow RainDance  Technologies on Twitter at http://twitter.com/RainDanceTech

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Public Relations contact, Boston: Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

“The Anoxomat system is an ideal solution for clinical laboratories desiring ‘green’ alternatives that eliminate hazardous waste generation, handling, and cost,” said Anthony Pappas, North American Sales Manager, Advanced Instruments.

In less than 3 minutes, the Anoxomat creates anaerobic and microaerophilic environments in reusable jars with no hazardous gases or materials. By contrast, gas bags require that each consumable plastic bag be disposed of after a single use, and then processed as hazardous waste at considerable trouble and expense.

“We estimate that a lab employing gas bags can generate up to several hundred pounds of hazardous waste per year as it grows bacterial cultures,” said Pappas. “With the Anoxomat, there is no hazardous material produced and the jars can be reused for years and then recycled.”

In addition, there are significant savings in reduced gas costs. “The Anoxomat was an easier operation … on gases alone. In the first year of operation, it probably saved us around $8,000 over gas bags,” said Frank Hollis of Hackensack Medical Center in Hackensack, New Jersey.

The Anoxomat system is highly efficient and cost-effective at cultivating pathogens and attaining growth performance that equals or exceeds that of gas bags. In addition, a built-in quality assurance system tests for leaks before incubation. The system checks whether the catalyst is capable of achieving the desired conditions and warns if there is a threat of failure.

To learn more about Anoxomat’s green advantages, visit the Advanced Instruments Web site at www.aicompanies.com or call +1 800.225.1620 or +1 781.320.9000.

About Advanced Instruments, Inc.

Founded in 1955, Advanced Instruments, Inc. (www.aicompanies.com) is the world’s largest supplier of freezing-point cryoscopes and osmometers used in dairy, clinical, and pharmaceutical laboratories. The company is also a leading supplier of analytical instruments for the food and industrial microbiology markets. Based in Norwood, Massachusetts, U.S.A., the company also produces Fiske^® Associates brand diagnostic instruments and operates Spiral Biotech, Inc., D & F Control Systems, Inc., Mart^® Microbiology, and Delta Instruments as wholly owned subsidiaries. A worldwide network of direct sales people and independent distributors supports Advanced Instruments’ products.

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Public Relations contact, Boston: Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

In addition, Invensys Operations Management safety and emergency shutdown solutions took top honors as “Best in Controls” in the Process Automation Discipline and Industry categories of Chemicals Manufacturing, Petroleum Refining, Oil & Gas Exploration and Pulp & Paper. 

“The readers of Control are truly experts in their fields, and their selection of our solutions for the magazine’s Readers’ Choice Awards is a significant achievement,” said Steve Garbrecht, director of product marketing, Invensys Operations Management. “This award recognizes that through our industry-leading brands Foxboro, Triconex, SimSci-Esscor, Eurotherm, Avantis and Wonderware, Invensys Operations Management delivers the innovative technology and solutions our customers need to improve their operations in real time. We will continue to leverage our best-in-class products and industry expertise to help our clients meet their safety, productivity and asset management goals.” 

Invensys Operations Management also received recognition in several other categories, including Continuous Regulatory Control, Batch Process Automation, Continuous Sheet/Web Monitoring & Control, Advanced Process Control Software, Alarm Management Software, Human-Machine Interface Software, Process Loop Controller, Recorder, Wireless Infrastructure, Signal Conditioner, Pressure Transmitter, Temperature Transmitter, pH/ORP/Conductivity Analyzer, Coriolis Flowmeter, Magnetic Flowmeter, Vortex Flowmeter and Data Acquisition System. 

The Control Readers’ Choice Award ranks the opinions of process control professionals assessing the industry’s best technology offerings. More than 1,000 readers were asked to select technologies that have best met their needs in manufacturing and industrial process industries. 

About Invensys Operations Management

Invensys Operations Management, a division of Invensys, is a leading provider of automation and information technology, systems, software solutions, services and consulting to the global manufacturing and infrastructure industries. Headquartered in Plano, Texas, its solutions are used by more than 40,000 clients around the world in more than 200,000 plants and facilities. 

Invensys Operations Management’s offerings are delivered under several prominent industry brands, including Avantis, Eurotherm, Foxboro, IMServ, InFusion, SimSci-Esscor, Triconex and Wonderware. The company’s approximately 9,000 employees and its global partner ecosystem integrate these products and services to help clients collaborate across systems and enterprises in real time, extracting critical data to make faster, better decisions and synchronize their operations from the plant floor to the executive offices, aligning production goals with business objectives. To learn more about Invensys Operations Management, visit iom.invensys.com. 

Invensys plc (www.invensys.com) is headquartered in London and is listed on the London Stock Exchange (ISYS.L), with approximately 20,000 employees working in 50 countries. 

Invensys, the Invensys logo, Action Instruments, ArchestrA, Avantis, Chessell, Continental,  Eurotherm, Foxboro,  IMServ, InFusion,  SimSci-Esscor, Triconex and Wonderware are trademarks of Invensys plc, its subsidiaries or affiliates. Barber-Colman is a trademark of TAC, LLC and used under license from TAC, LLC. All other brands and product names may be trademarks of their respective owners.

CONTACT

Tom Clary, Invensys Operations Management tom.clary@ips.invensys.com t: 469-365-6651 m: 214-549-5629

“OEM design engineers can downsize their fuel trains by connecting two of our safety shut-off valves for an exceptionally small double valve footprint,” said Robert Kemple, executive vice president, sales and marketing, ASCO Numatics-Americas. “In addition, the valve’s very low pressure drop and extremely high flow capacity provide greater performance even in locations with low gas supply pressure.”

ASCO’s modular gas safety shut-off valves are available in two product families. The 8214(200) Series two-way normally closed solenoid valves can be used for fuel gases up to 5 psi. The V710(B)/AH(E) Series two-way normally closed electro-hydraulic actuated valves can be used with fuel gases up to 15 psi. This series is available with fast- and slow-opening constructions. Both product families come in 3/4’’ to 3’’ pipe sizes and have aluminum body constructions with pressure taps up and downstream.

“ASCO employed state-of-the-art Computational Fluid Dynamic modeling and Finite Element Analysis to optimize the valves’ geometry,” said Kemple. “This gives the valves their exceptional efficiency in a package with high flow, small envelope dimensions, and compact, joinable construction. Now OEMs can design their products for space restrictive applications, and reduce customer installation and maintenance costs,” he said.

The 8214, V710, and AH Series valves can be purchased from ASCO distributors or directly from the company. Most products are available through either the ASCO Today Guaranteed Same-Day Shipping Program or the ASCO 5-Day Program. For more information, contact ASCO at 800-972-ASCO, by e-mail at info-valve@asco.com, or visit www.ascovalve.com.

About ASCO Numatics

ASCO Numatics, formed by the merger of ASCO and Numatics, is a business unit of Emerson Industrial Automation. ASCO Numatics offers comprehensive fluid automation solutions, flow control and pneumatics for a wide range of industry-focused applications.  The ASCO Numatics product line in North America consists of more than 50,000 valves, an extensive selection of air preparation equipment, and a full line of actuation products.  ASCO products include solenoid pilot valves, angle body piston valves, linear indicators, redundant control systems, and pressure sensors. The Numatics line covers valve manifolds, cylinders, grippers, filters, regulators, and lubricators.  For more information about ASCO Numatics products, visit www.asconumatics.com.

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses.  Emerson’s sales in fiscal 2009 were $20.9 billion. The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www.Emerson.com.

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Download high resolution photo for publication at: http://bit.ly/8ZQVcW

Public Relations contact, Boston: Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

FEBRUARY 18, 2010/PLANO, TEXAS – Invensys Operations Management, a global provider of technology systems and software solutions to the process and manufacturing industries, today announced that Control Engineering magazine has selected its Wonderware® Intelligence 1.0 solution as the winner of the Dashboard Software – General category in this year’s Engineers’ Choice Awards. In addition, the Wonderware Corporate Energy Management application was named runner up in the Dashboard Software, Energy category and the EYESIM™ Immersive Training solution was named runner up in the Design, Simulation, Diagnostics category.

“Winning the Engineers’ Choice Award is a significant achievement since those voting are professional engineers who use these products everyday,” said Maryanne Steidinger, product marketing director, Invensys Operations Management. “Many are part of their company’s selection and development process for instrumentation, controls and automation systems. They are industry experts who know what tools are needed to improve the excellence of their overall operations, particularly as using real-time data becomes the key to achieving long- and short-term business objectives.” 

The Wonderware Intelligence 1.0 solution was recognized by Control Engineering readers as an easy-to-use enterprise manufacturing intelligence application that enables customers to contextualize, aggregate and report both historian and operational data using role-based dashboards. It provides key performance indicators and real-time operational business metrics that are used to monitor, tune and optimize operations and supply chains. The software transforms data and information from multiple sources into business intelligence by aggregating process and production data in real time and adding contextual elements, such as equipment, product, work orders, material and personnel, enabling users to gain insights into the root causes of problems. 

Invensys also was recognized for its innovative EYESIM and the Wonderware Corporate Energy Management applications. EYESIM is the first virtual reality training solution based on first-principle simulation and augmented reality. The solution enables engineers and operators to see and safely interact with the plant and the processes they control. The Wonderware Corporate Energy Management application enables manufacturing and industrial automation customers to easily and quickly implement an energy-management program to achieve sustainability goals and respond better to energy consumption challenges. It allows users to monitor energy and detect and notify personnel of energy inefficiencies. 

The Engineers’ Choice Award winners are selected by the magazine’s readership from ballots that were divided into various topics and subtopics, including Process Control, Hardware & Software, Discrete Control Components and Network Integration. Winning entries were based on overall service to the industry, technological advancement and market impact. In 2010, 96 new products were nominated in 29 subcategories with each subcategory having a least three products nominated for consideration. More than 600 ballots were received with one award winner and one honorable mention named in each subcategory.

About Invensys Operations Management

Invensys Operations Management, a division of Invensys, is a leading provider of automation and information technology, systems, software solutions, services and consulting to the global manufacturing and infrastructure industries. Headquartered in Plano, Texas, its solutions are used by more than 40,000 clients around the world in more than 200,000 plants and facilities.

Invensys Operations Management’s offerings are delivered under several prominent industry brands, including Avantis, Eurotherm, Foxboro, IMServ, InFusion, SimSci-Esscor, Triconex and Wonderware. The company’s approximately 9,000 employees and its global partner ecosystem integrate these products and services to help clients collaborate across systems and enterprises in real time, extracting critical data to make faster, better decisions and synchronize their operations from the plant floor to the executive offices, aligning production goals with business objectives. To learn more about Invensys Operations Management, visit iom.invensys.com.

Invensys plc (www.invensys.com) is headquartered in London and is listed on the London Stock Exchange (ISYS.L), with approximately 20,000 employees working in 50 countries. 

Invensys, the Invensys logo, Action Instruments, ArchestrA, Avantis, Chessell, Continental,  Eurotherm, EYESIM, Foxboro,  IMServ, InFusion, SimSci-Esscor, Triconex and Wonderware are trademarks of Invensys plc, its subsidiaries or affiliates. Barber-Colman is a trademark of TAC, LLC and used under license from TAC, LLC. All other brands and product names may be trademarks of their respective owners.

 Contact:

Tom Clary, Invensys Operations Management, tom.clary@ips.invensys.com t: 469-365-6651 m: 214-549-5629

 John Nero, Tiziani Whitmyre, jnero@tizinc.com t 781-793-9380 m: 401-486-3120

Under the terms of the agreement, the companies will co-market RainDance’s RDT 1000 Sequence Enrichment Solution with Applied Biosystems SOLiD^TM System, a next-generation high-throughput DNA analysis platform. The integration of the two technologies will enable researchers to perform highly efficient, large-scale targeted sequencing studies with the superior quality and accuracy of results associated with PCR-based DNA amplification. In addition, the companies will continue to collaborate on the application of RainDance products in the SOLiD System sequencing workflow.

“PCR is the gold standard for sequence enrichment and we’re pleased to provide a microdroplet PCR-based solution that works seamlessly with the SOLiD System,” said Christopher McNary, Chief Commercial Officer, RainDance Technologies. “Now researchers can perform high-resolution analysis of genetic variation by combining the high degree of sample uniformity and reduced selection bias of PCR-based enrichment with the greater accuracy, efficiency, and throughput of the SOLiD platform. Using RainDance Technologies, researchers will be able to detect substantially higher numbers of variants in the targeted sequences than have been demonstrated with alternative approaches using less precise capture methods,” McNary said.

“By partnering with RainDance Technologies, we can provide scientists with a sequence enrichment solution that leverages the quality and accuracy of PCR, enabling studies of hundreds to thousands of samples — with the high degree of accuracy associated with SOLiD System technology,” said Shaf Yousaf, President, Genomic Analysis, Life Technologies.

TGEN Validates RainDance-SOLiD Solution

The Translational Genomics Research Institute (TGEN) of Phoenix, Arizona, was among the first to couple the RainDance Sequence Enrichment Solution with ABI’s SOLiD sequencing technology. TGEN utilized the integrated workflow to identify root cause mutations in disease candidate genes and pathways.

“The RainDance and SOLiD technology worked smoothly and offered superb coverage and accuracy,” said John Carpten, Ph.D., Senior Investigator and Director, Integrated Cancer Genomics Division, TGEN. Dr. Carpten’s work is focused in search of germline variants associated with cancer risk, and somatic mutations occurring in both solid tumors and hematological malignancies.

“We have successfully interrogated specific regions of the genome and identified novel somatic mutations in normal/tumor pairs within a relatively short period of time. We are looking forward to expanding our use of both the RainDance and SOLiD platforms to other large-scale resequencing projects,” said Dr. Carpten. “Our hope is that these tools will allow us to efficiently interrogate specific regions of the cancer genome, which in turn will ultimately lead to an increased understanding of cancer development. Our ultimate hope is translation of these findings for improved patient care.”

About RainDance Technologies, Inc.

RainDance’s proprietary technology platform delivers exquisite sensitivity and data quality that inspires scientists, researchers and clinicians to rethink the way they design experiments, approach discovery, or conduct clinical diagnostics. The core RainStorm™ technology empowers customers to conduct de novo science in an ultra-high throughput, simple, flexible, and low-cost manner. RainDance’s commercial products include instruments and high-value consumables and reagents for sequence enrichment for next-generation sequencing, ultra-deep sequencing, and methylation analysis. RainDance sells directly in the U.S. and in Europe, and is building distribution networks in Europe and Asia-Pacific. RainDance Technologies has approximately 70 employees worldwide. For more information, please visit www.raindancetech.com.

RainStorm is a trademark of RainDance Technologies, Inc.

About Life Technologies

Life Technologies Corporation (NASDAQ: LIFE) is a global biotechnology tools company dedicated to improving the human condition. Our systems, consumables and services enable researchers to accelerate scientific exploration, driving to discoveries and developments that make life even better. Life Technologies customers do their work across the biological spectrum, working to advance personalized medicine, regenerative science, molecular diagnostics, agricultural and environmental research, and 21st century forensics. Life Technologies had sales of more than $3 billion in 2008, employs approximately 9,500 people, has a presence in more than 100 countries, and possesses a rapidly growing intellectual property estate of approximately 3,600 patents and exclusive licenses. Life Technologies was created by the combination of Invitrogen Corporation and Applied Biosystems Inc. For more information on how we are making a difference please visit our website: www.lifetechnologies.com. Follow Life Technologies on Twitter @LIFECorporation and on Facebook.

Life Technologies’ Safe Harbor Statement

This press release includes forward-looking statements about Life Technologies’ anticipated results that involve risks and uncertainties. Some of the information contained in this press release, including, but not limited to, statements as to industry trends and Life Technologies’ plans, objectives, expectations and strategy for its business, contains forward-looking statements that are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by such forward-looking statements. Any statements that are not statements of historical fact are forward-looking statements. When used, the words “believe,” “plan,” “intend,” “anticipate,” “target,” “estimate,” “expect” and the like, and/or future tense or conditional constructions (“will,” “may,” “could,” “should,” etc.), or similar expressions, identify certain of these forward-looking statements. Important factors which could cause actual results to differ materially from those in the forward-looking statements are detailed in filings made by Life Technologies with the Securities and Exchange Commission. Life Technologies undertakes no obligation to update or revise any such forward-looking statements to reflect subsequent events or circumstances.

For Research Use Only. Not for use in diagnostic procedures.

Copyright 2009. Life Technologies Corporation. All rights reserved. AB (Design), and Applied Biosystems are registered trademarks and SOLiD are trademarks of Life Technologies or its subsidiaries in the United States and/or certain other countries.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

Brad K. Witt, Director of Hearing Conservation, and Dr. Theresa Y. Schulz, Lt. Col., USAF (ret), CPS/A, Hearing Conservation Manager, both of Howard Leight/Sperian Hearing Protection, LLC will participate in two key workshops at the NHCA’s “Explore the World of Hearing Loss Prevention” Conference.

“Howard Leight has always been dedicated to the prevention of occupational hearing loss,” Renee Bessette, COHC, Marketing Manager, Howard Leight/Sperian Hearing Protection, LLC said. “We are a proud member of NHCA and are pleased to share our knowledge, experience and best practices in hearing loss prevention with this audience.”

The workshops are:

• “Hands-on fit-testing,” Thursday, Feb. 25. As part of the full-day workshop focusing on the world’s leading fit-testing technologies available to the hearing conservation professional, Witt will present details of Howard Leight’s new VeriPRO^® technology that enables safety managers to ensure their employees are getting the most out of their hearing protection devices. The VeriPRO system measures real-world attenuation of unmodified earplugs and can be used as a means to improve individual employee training and enhance the overall effectiveness of hearing conservation programs. Hands-on demonstrations of all available technologies will follow in the afternoon.

• “Hearing loss prevention: The basics/Hearing Protective Devices”, Thursday, Feb. 25. Presented by Dr. Schulz, this section of “The Basics” workshop will focus on hearing protector function, how hearing protection devices (HPDs) are tested and rated (with particular reference to the Noise Reduction Rating), and the performance gains available from the use of dual hearing protection.

“Hearing conservationists can measure, assess, document, and counsel, but when it comes to effective intervention, our primary and sometimes only tool, is a hearing protector. We all must become more knowledgeable about the specification of hearing protection devices and their use in our hearing conservation programs,” Dr. Schulz said.

For more information about the NHCA’s “Explore the World of Hearing Loss Prevention” Conference in February, visit http://www.hearingconservation.org.

About Howard Leight / Sperian Hearing Protection

Howard Leight/Sperian Hearing Protection, LLC is a leading global provider of passive and intelligent hearing protection solutions, and the founder of the HearForever™ initiative. For over 30 years, Howard Leight has pursued the prevention of occupational hearing loss through innovation in hearing protection design, technology, performance and comfort, and the promotion of progressive Hearing Conservation Programs. Leading solutions include the highest attenuating Max^® single-use earplug; patented Air Flow Control™ technology for optimal earmuff attenuation; QuietDose™ personal in-ear dosimetry; and the industry-changing VeriPRO^® earplug fit testing system. Visit: http://www.howardleight.com.

Visit the HearForever Web site at http://www.hearforever.org. Follow HearForever on Twitter (@HearForeverOrg) at http://twitter.com/HearForeverOrg and find us on Facebook at http://facebook.com/HearForever.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations