New York, NY — October 27, 2009 — FiftyOne Global Ecommerce has expanded the reach of its leading end-to-end international ecommerce services for U.S. retailers to include a total of 92 countries and 43 currencies.

“Given that five out of six online consumers live outside the U.S., international ecommerce represents an attractive economic opportunity for U.S. retailers. With this significant increase in reach, the business case for international expansion is more compelling than ever” said Kris Green, Chief Marketing Officer, FiftyOne. (www.fiftyone.com).

The expansion more than doubles FiftyOne’s geographic reach and provides FiftyOne-enabled U.S. retailers “with an unprecedented capability to service more than 1.4 billion online consumers around the world, with a localized consumer ecommerce experience and without the need to create and manage new international websites,” he said.

FiftyOne Global Ecommerce is a complete set of international ecommerce technologies and services that allow U.S. merchants and their international customers to transact effortlessly. FiftyOne services span automated multi-currency merchandising, international payment processing, landed cost calculation, logistics and customs clearance facilitation, and international returns management.

FiftyOne enables the dynamic presentation of any U.S. ecommerce site as an international ecommerce site, using IP geolocation and managed foreign exchange services, and localizes an entire order life cycle so that international consumers can transact with confidence, Green said.

Current FiftyOne retailers include Anne Geddes, Anthropologie, Belisi Fashions, Brookstone, The Buckle, CHEFS Catalog, rugstore.com, Johnston & Murphy, Overstock.com, SureSource, and many others.

For a complete list of countries and currencies supported by FiftyOne, visit http://www.fiftyone.com.

About FiftyOne

FiftyOne Global Ecommerce empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with cost certainty. FiftyOne manages all aspects of the international order life cycle, from multicurrency merchandising and payments to global logistics, local delivery, and customer service. FiftyOne is powering international ecommerce for Anne Geddes, Anthropologie, Belisi Fashions, Brookstone, The Buckle, CHEFS Catalog, Drugstore.com, Johnston & Murphy, Overstock.com, SureSource, and many others. The company is headquartered in New York City. For more information, visit www.fiftyone.com.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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