NEW YORK, NY — Feb. 11, 2009 – Retailers increasingly see international markets as one of the best avenues for growth in 2009, and a panel discussion at the upcoming eTail 2009 will explore the growing trend of launching international ecommerce capabilities – and the options available to e-tailers to benefit from it.
Titled “Exploring International Commerce to Drive Increased Revenue for Your Business,” the panel will explore how, as domestic markets tighten, developing a successful international strategy becomes increasingly central to the profitability of retail businesses.
Panelists will include Michael DeSimone, CEO, of E4X Inc. DeSimone will detail how a host of leading U.S. retailers are expanding their online domestic ecommerce capabilities to offer their merchandise for sale to consumers internationally.
E4X is powering the retailers’ international commerce expansions with its FiftyOne Global eCommerce solution, which provides a single, universally branded shopping experience for international consumers as well as all aspects of the international transaction for the retailer, including local country merchandising, multi-currency payments, global logistics and delivery, and post-sale customer support.
Overall the panel session will examine pricing, entrance, shopping preference and shipping rate policies that support optimal international ecommerce expansion approaches. The discussion will include:
- How to develop an international promotional strategy for global expansion
- Using geo-location technology to identify shopper location
- How to translate and adjust pricing policies to localized currencies
- How shopping differences and preferences across different countries affect an international strategy
- How to determine optimal shipping rate policies
- How back-end technology can support expansion strategies
“Throughout the eTail 2009 panel, we’ll be providing examples of how leading U.S. retailers, are implementing global ecommerce solutions as a smart revenue growth strategy – rather than investing exclusively in the wallet share battle for a mature, saturated U.S. e-commerce market,” DeSimone said.
E4X, Inc. is the leading provider of international ecommerce internet solutions for business that enable retailers to realize the untapped revenue opportunities, and simplify the complexities, of cross-border ecommerce. The company’s FiftyOne Global Ecommerce Solution (http://www.fiftyone.com/) empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to merchandise, sell, and deliver product to international shoppers.
FiftyOne extends a retailer’s existing domestic ecommerce website and operations into global markets while keeping the merchant’s brand and customer experience promises intact, without any additional infrastructure investment. Founded in 1999, E4X clients include AnneGeddes.com, Anthropologie, drugstore.com, FansEdge, SureSource, Overstock.com, and others. E4X is headquartered in New York, with a research and development office in Tel Aviv. For more information, visit http://www.e4x.com/.
The panel, “Exploring International Commerce to Drive Increased Revenue for Your Business,” will be presented Tuesday, February 24, 2009, at eTail 2009 in Phoenix, Arizona. For more information, visit www.wbresearch.com/etailusawest/agenda_main_full1.asp#240b.
# # #
FiftyOne is a brand of E4X, Inc.
Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com/services/public-relations/index.html
Technorati tags: ecommerce, e-commerce, ecommerce site, e-storefronts, global ecommerce, global logistics, international consumer, international customer, international ecommerce, international online shoppers, local country merchandising, multi-currency payments, online retailer, E4X, FiftyOne, etail 2009
Tags: e-commerce, e-storefronts, E4X, ecommerce, etail 2009, FiftyOne, global logistics, international ecommerce, international online shoppers, multi-currency payments, online retailer
Technorati tags: 
