Sharon, Massachusetts, March 8, 2010 — Tiziani Whitmyre, Inc. has released a new management brief that identifies the five key trends that will shape marketing tactics in the year ahead. Entitled “B2B Trends 2010: Marketing Strategies for a Recovering Economy,” the brief explores the drivers that will enable marketers to reignite growth and profitability.

The management brief is available to download from www.tizinc.com/b2btrends2010.

“The past year’s adversities have fostered a heightened resourcefulness, driving us to discover new marketing tactics that are more effective, lower cost, and highly measurable,” said Rick Whitmyre, Tiziani Whitmyre, Inc. president and author of the brief. “As we support clients trying to do more with less, interesting trends are emerging that promise exciting new opportunities for success.”

The brief discusses five trends that will influence B2B marketing strategies in 2010:
1. We will embrace inbound as well as outbound marketing
2. Social media will drive real value for B2B businesses
3. Lead nurturing programs will accelerate sales conversion
4. Lead scoring and marketing scorecards will enhance qualification and improve ROI measurement
5. Marketers will budget for results, not programs

“These trends promise exceptional opportunities for B2B companies that want to jump start growth and capture market share,” said Whitmyre. “Leveraging their power will build brands, capture leads, and convert them to sales at efficiencies deemed unimaginable only a few years ago.”

To download the management brief, visit www.tizinc.com/b2btrends2010.

About Tiziani Whitmyre
Tiziani Whitmyre, Inc. (www.tizinc.com) is a Boston-area-based marketing services agency that builds brands, generates sales leads, and delivers an ROI that maximizes the payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston, Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations 

Tags: 2010, B2B, B2B business, inbound marketing, lead generation, Lead nurturing, marketing budget, marketing communications, marketing trends, outbound marketing, roi measurement, sales conversion, Social media