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Press release news from the public relations clients of Tiziani Whitmyre, Inc.

June 25th, 2013

Sandra Duncanson-Irizarry Named Vice President of Finance for Handicare US

Lehigh Valley, Penn – June 25, 2013 — Handicare US announced that Sandra Duncanson-Irizarry has been appointed to the newly created position of Vice President of Finance effective immediately.

Duncanson-Irizarry, who comes to Handicare with over 25 years experience in Finance and Accounting, will be based in Allentown, Penn., and report to President of the US Division, Hans Sigvardsson. In her new role, Duncanson-Irizarry will be responsible for all budgeting, financial reporting and accounting aspects for the US operations and will work closely with the senior management team to achieve the Company’s key strategic and operational goals and growth.

Prior to her new role, Sandra was most recently Chief Financial Officer for Bulthaup Corporation, in Roseland, NJ, where she was responsible for all financial and fiscal management aspects for the U.S. operations of the global German manufacturer. She worked closely on the strategic growth plan, which resulted in growing the US business by more than 50%.

“We are very excited to have Sandra join the Handicare US team,” said Hans Sigvardsson. “She brings with her an ideal set of skills and experience for the new position. Having led Bulthaup through growth and development, Sandra has a deep understanding of global finance and knows what it takes to successfully manage an international company.”

Said Duncanson-Irizarry, “I am excited to have the opportunity to work with such an innovative and fast-growing company. I look forward to the challenge of building the US business and growing our market share in this highly competitive industry.”

About Handicare AS

Handicare AS was founded in 1986 and supplies safe handling and mobility solutions for hospital patients, elderly residents, and physically disabled individuals. Its products include wheelchairs, patient lifts and related safe patient mobility equipment, bathroom safety products, and personal transfer and automobile adaptation solutions. Handicare also markets home care products including a comprehensive line of stairlifts which are distributed across the country through authorized local dealers.

Handicare products are distributed through a comprehensive network of professional dealers and distributors in 30 countries around the world. The company has subsidiaries in Sweden, Denmark, Germany, the Netherlands, England, Belgium, France, the USA, and Canada. For more information, visit the Handicare website at

About Handicare United States

Handicare US, is located in Allentown, Penn., and works with over 400 partners nationally to provide Safe Patient Handling, Mobility and Accessibility equipment to people with disabilities, aging and elderly individuals residing at home or in hospitals and nursing homes. With significant growth over the past year, Handicare US is well positioned to assume leadership roles in safe patient handling and improved patient outcomes, both of which are areas of strategic concern for healthcare administrators and caregivers.

The company’s wide range of high-quality products include: Complete easy transfer systems and other patient handling aids, walkers, stairlifts, care adaptations, and bathing and toileting products. In 2012, RoMedic, Inc. (Ephrata, PA) and Sterling Stairlifts (Pocono Mountain, PA) merged to form the Handicare US division and provide solutions and support that allow people to work and live safely and independently.

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