SHARON, Mass. – April 28, 2009 – T.R. Miller Co. Inc. has selected Tiziani Whitmyre, Inc. as its public relations partner to introduce the world’s foremost cultural champion of optimism – Jake, the symbol of the powerful Life is good® brand and philosophy – to the corporate marketplace.
T.R. Miller Co. is introducing The Life is good Company’s entire line of Life is good apparel and accessories for companies and non-profit organizations to utilize in their human resources, employee communications, marketing, sales incentive, advertising, and promotional items programs. Based in Walpole, Mass., T.R. Miller Co. is an industry leader in the recognition and promotional products industry.
Tiziani Whitmyre chief executive officer Robert Tiziani said the integrated marketing services and public relations agency will promote the Life is good introduction with new PR paradigm strategies that leverage the Web as the leading go-to resource for business audiences searching for solutions – and recognize that sales leads are directly linked to being found and engaging those prospects directly.
Specifically, the public relations approach will include an ongoing PR program that integrates traditional media relations with online public relations strategies, optimized press releases, search engine optimization, and Web 2.0 social media strategies, Tiziani said.
Miller said the Life is good philosophy and brand has been extremely successful at spreading optimism, positive energy, and good clean fun to individuals all around the world.
“We’re looking forward to working with Tiziani Whitmyre to introduce the Life is good brand – and Jake – to companies and other organizations to help with their efforts to infuse a positive message of optimism throughout their marketing, sales, and human relations programs,” Miller said.
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Its services include public relations (PR), media relations, and optimized press releases, as well as Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.
# # #
Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations
Technorati tags: Life is good, Jake, company incentives programs, employee rewards programs customer loyalty programs, company stores, promotional items, promotional gifts
Tags: company incentives programs, company stores, editorial services, employee rewards programs customer loyalty programs, Jake, life is good, media relations, online press releases, PR, pr boston, pr firms boston, pr massachusetts, promotional items, public relations, public relations Boston, public relations massachusetts, public relations strategy
Technorati tags: 
