industry pr

Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘advertising’


Tuesday, July 19th, 2011

Tiziani Whitmyre Client Howard Leight Receives ISHN Advertising Excellence Award

SHARON, MASSACHUSETTS, USA — June 19, 2011 — Tiziani Whitmyre, Inc., a Boston-area interactive marketing, advertising, and public relations firm, announced today that Howard Leight®/Honeywell Safety Products, an agency client, has been honored with an Industrial Safety & Hygiene News (ISHN) Advertising Excellence Award.

Its advertisement, titled “VeriPRO®: Fit for the real world,” was honored for its high level of recognition, recall, and content based on a study of ISHN readers.

Howard Leight is a leading global provider of passive and intelligent hearing protection solutions. The ad features a hardworking factory employee wearing hearing protection, and reminded readers how the Howard Leight VeriPRO earplug fit testing system makes it easy for employers to get an accurate, real-world picture of their employees’ hearing protection effectiveness.

Nearly three-fourths (73%) of the respondents who indicated purchasing influence in the Safety Products category recalled noticing the advertisement. Readers scored the ad high in all key criteria — being informative; having a positive impact on readers’ impression of the company; influencing readers to more likely recommend the company; and addressing a current information need or want of readers.

Renee S. Bessette, COHC, Global Brand Manager for Howard Leight/Honeywell Safety Products, praised Tiziani Whitmyre for the agency’s “creative contributions and strategy for our integrated media plan. We have come a long way in gaining mindshare — and programs — of safety and hearing conservation professionals.”

Bob Tiziani, Chief Executive Officer, Tiziani Whitmyre, said the award “once again demonstrates the results of a strong strategic, collaborative client partnership; an innovative product; and imaginative creative presentation to influence audience acceptance and drive positive behavior.”

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com) is a Boston area marketing services agency that builds brands, generates sales leads, and delivers a measurable ROI for its clients’ marketing communications budget. Services include public relations (PR), Internet marketing (including search engine optimization, affiliate marketing, and Web design), advertising, direct marketing, graphic design, and corporate branding strategy.


Wednesday, December 1st, 2010

Tiziani Whitmyre Clients Win Marcom Awards for Marketing Excellence

SHARON, MASSACHUSETTS, December 2, 2010 — Tiziani Whitmyre, Inc., a Boston-area interactive marketing, advertising, and public relations firm, announced today that two clients were recognized with Marcom Awards from the Association of Marketing and Communications Professionals. The awards are granted for outstanding creative achievement.

The Massachusetts Biotechnology Council, an organization committed to advancing the development of critical new science, technology and medicines that benefit people worldwide, won a Platinum Award in the Pro Bono category for its MassBio Corporate Branding program. According to the organization, “The new logo represents our strength as an organization, in connecting and convening, in bringing together industry leaders to teach and to learn. Most importantly, it represents the future of the industry and the hope it creates for patients around the world.” To learn more, visit www.massbio.org.

ASCO Numatics (www.asconumatics.com), the world’s leading manufacturer of comprehensive fluid automation, flow control, and pneumatics solutions, received a Gold Award in the Magazine/Ads category for its corporate branding ads. The customer-focused ads were the centerpiece of a branding campaign that positioned the company around its competitive advantages of product reliability and customer speed and responsiveness.

“These awards recognize the powerful results that can be achieved through successful collaborations with our client partners,” said Bob Tiziani, chief executive officer, Tiziani Whitmyre, Inc. “In each instance, the development and positioning of a compelling brand clearly define their respective organizations in a competitive marketplace.”

Almost 5,000 entries from throughout the United States and several foreign countries were submitted in this year’s competition. The Platinum and Gold Awards were presented to those judged to be the most outstanding and exhibit standards that exceeded the industry norm.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services agency that builds brands, generates sales leads, and delivers a measurable ROI on the client’s marketing communications budget. Services include public relations (PR) services, Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston:  Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations


Monday, July 19th, 2010

Harvest Time Bread Company Utilizes Tiziani Whitmyre, Inc. for Branding, Internet Marketing, Public Relations Services

logo5SHARON, Mass. – July 19, 2010 – Harvest Time Bread Company, a leading producer of a wide variety of breads, rolls, whole grain and organic products, is utilizing Tiziani Whitmyre, Inc. as its corporate branding, Internet marketing, and public relations services partner.

Tiziani Whitmyre (http://www.tizinc.com), is a Boston-area interactive marketing and public relations services agency that helps business-to-business (B2B) manufacturing and technology-based companies to build brands, gather sales leads, and generate an ROI which maximizes payback on marketing communications budgets.

Harvest Time Bread Company (http://www.harvesttimebread.com) is the proud maker of high-quality bakery products for grocers and food service companies across the U.S. Harvest Time specializes in artisan, European, and all-natural breads; distinctive sandwich rolls; and whole-grain and organic offerings. The company maintains facilities in Woodbridge, New Jersey, and Mount Airy, North Carolina, U.S.A. Backed by a heritage of more than 25 years of distinguished baking, Harvest Time Bread Company was established in its present form in 2005. The company recently announced a $4.5 million investment to expand its bakery operations in the Southeastern U.S.

Tiziani Whitmyre recently completed a wide-ranging brand image makeover for Harvest Time that included corporate branding, packaging, and a newly designed and optimized website. Tiziani Whitmyre will continue to promote Harvest Time product and service offerings to national and regional food service companies, restaurants, grocery stores, and retail chains around the U.S. through a variety of Internet marketing and ongoing public relations (PR) campaign.

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include public relations (PR) services, Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston:  Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations


Thursday, May 20th, 2010

Tiziani Whitmyre Releases White Paper On Performance Advertising Benefits for B2B Marketers

SHARON, MASS. – May 20, 2010 – TW Networks, a division of Boston-based marketing services firm Tiziani Whitmyre, Inc., has released a white paper that introduces the benefits of performance advertising for B2B marketers.

The paper, “Performance Advertising: How B2B Marketers Can Benefit from a New Pay-for-Performance Strategy,” explores how this new model exceeds the capabilities of traditional advertising for companies focused on lead generation and demand creation.

“The paper reviews how performance advertising changes the whole dynamic of online advertising,” said Rick Whitmyre, TW Networks president. “Instead of purchasing ad space based upon desired locations and ad frequency, marketers now can buy actual results.”

The paper defines the performance advertising model, reviews its strengths and applications, and provides case studies of companies that have successfully employed the strategy. It also discusses how the approach enhances marketing measurement and evaluation.

“In the paper, we describe how performance advertising provides marketers with insights that surpass traditional Web metrics — enabling measurements such as qualified lead generation and prospect conversion rates. These metrics permit marketers to perform real-time campaign customization and more accurate ROI calculation,” said Whitmyre.
Download a free copy of “Performance Advertising: How B2B Marketers Can Benefit from a New Pay-for-Performance Strategy” at: http://www.twnetworks.com/white-papers/performance-advertising.asp or call 781-793-9380.

About TW Networks

TW Networks (www.twnetworks.com) is the leader in online business-to-business (B2B) performance advertising. It is the only marketing firm that operates performance-based B2B networks reaching markets such as industrial automation and processing, OEM manufacturing, medical devices, pharmaceuticals, life sciences, utilities, oil and gas, logistics and supply chain, and electronics. The company offers a comprehensive portfolio of services that covers every step of the performance marketing process, including network and campaign development, commission structures, publisher and advertiser recruitment, network management, and creative services, plus campaign analytics, measurement, and optimization.

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations


Monday, February 1st, 2010

New White Paper: ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy

tiziani-whitmyre_logo_black-text

SHARON, MASS. – February 1, 2010 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has released a white paper that explains how ROI Marketing strategies can be applied to accelerate, measure, and optimize demand generation.

The paper, ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy, discusses how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets.

“B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways,” said Rick Whitmyre, president, Tiziani Whitmyre, and the paper’s author.

“Over the last 3 years, we have implemented the ROI Marketing process with many of our clients. This white paper reviews the evolution of the approach and highlights the many lessons we’ve learned along the way,” said Whitmyre.

The paper discusses how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:

  • Lead Acquisition
  • Lead Nurturing
  • Measurement
  • Optimization

Two case studies are included.

Download a free copy of “ROI Marketing 2.0: The New Opportunity in a Recovering Economy” at: http://www.tizinc.com/white-papers/roi-download-new.asp or call 781-793-9380.

Follow Tiziani Whitmyre on Twitter at http://www.twitter.com/TizianiWhitmyre.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations


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