SHARON, MASSACHUSETTS, June 16, 2014 — Lydia Mello has joined Tiziani Whitmyre, Inc. (TW), a Boston-area marketing services firm serving life sciences, technology, and B2B clients, as media director and director, TW Networks.
“Ms. Mello’s deep understanding of digital and print media planning and buying will bring exceptional value to TW’s B2B and life science clients,” said Robert Tiziani, TW chief executive officer. “In addition, she will be responsible for operating and growing our TW Networks division, the first online network to offer pay-for-performance advertising specifically designed for business-to-business marketers.”
Ms. Mello joins TW from Blitz Media, Waltham, Massachusetts, where she was digital account manager. She also served as broadcast media director at Allied Integrated Marketing in Boston and media account manager at TBS Media Management in New York. Ms. Mello graduated from Adelphi University with a bachelor’s degree in communications.
About TW Networks
TW Networks (www.twnetworks.com) is the leader in online business-to-business (B2B) performance advertising. It is the only marketing firm that operates performance-based B2B networks reaching markets such as industrial automation and processing, OEM manufacturing, medical devices, pharmaceuticals, life sciences, utilities, oil and gas, logistics and supply chain, and electronics. The company offers a comprehensive portfolio of services that covers every step of the performance marketing process, including network and campaign development, commission structures, publisher and advertiser recruitment, network management, and creative services, plus campaign analytics, measurement, and optimization.
About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.