SHARON, MASSACHUSETTS, USA — June 19, 2011 — Tiziani Whitmyre, Inc., a Boston-area interactive marketing, advertising, and public relations firm, announced today that Howard Leight®/Honeywell Safety Products, an agency client, has been honored with an Industrial Safety & Hygiene News (ISHN) Advertising Excellence Award.
Its advertisement, titled “VeriPRO®: Fit for the real world,” was honored for its high level of recognition, recall, and content based on a study of ISHN readers.
Howard Leight is a leading global provider of passive and intelligent hearing protection solutions. The ad features a hardworking factory employee wearing hearing protection, and reminded readers how the Howard Leight VeriPRO earplug fit testing system makes it easy for employers to get an accurate, real-world picture of their employees’ hearing protection effectiveness.
Nearly three-fourths (73%) of the respondents who indicated purchasing influence in the Safety Products category recalled noticing the advertisement. Readers scored the ad high in all key criteria — being informative; having a positive impact on readers’ impression of the company; influencing readers to more likely recommend the company; and addressing a current information need or want of readers.
Renee S. Bessette, COHC, Global Brand Manager for Howard Leight/Honeywell Safety Products, praised Tiziani Whitmyre for the agency’s “creative contributions and strategy for our integrated media plan. We have come a long way in gaining mindshare — and programs — of safety and hearing conservation professionals.”
Bob Tiziani, Chief Executive Officer, Tiziani Whitmyre, said the award “once again demonstrates the results of a strong strategic, collaborative client partnership; an innovative product; and imaginative creative presentation to influence audience acceptance and drive positive behavior.”
About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com) is a Boston area marketing services agency that builds brands, generates sales leads, and delivers a measurable ROI for its clients’ marketing communications budget. Services include public relations (PR), Internet marketing (including search engine optimization, affiliate marketing, and Web design), advertising, direct marketing, graphic design, and corporate branding strategy.