Sharon, Massachusetts, February 17, 2015 — Marketers are shown how to transform their organizations into a high-performance marketing team with a new whitepaper titled “Five Steps to Implementing the Revenue Generation Process” available at http://www.tizinc.com/five-steps-to-revenue-generation.
Recent studies show that most business-to-business (B2B) marketing leaders are embracing tactics focused on demand creation and customer acquisition. They’re adopting a new revenue generation process that combines content marketing with digital promotion, lead conversion, nurturing, and analytics to create a powerful new marketing approach.
The new whitepaper titled “Five Steps to Implementing the Revenue Generation Process” explores the requirements for embracing and internalizing the revenue generation approach and outlines the five steps that create a framework for process implementation. The paper details how to evaluate organizational competence, plan the transformation, and execute the plan
The new whitepaper is the latest publication in Boston area-based marketing services and strategies agency Tiziani Whitmyre Inc.’s “Strategic Marketing Series” of management briefs and white papers focusing on revenue generation strategies and tactics. Explore the entire series at http://www.tizinc.com/white-papers.
About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.