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Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘Boston’


Monday, February 1st, 2010

New White Paper: ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy

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SHARON, MASS. – February 1, 2010 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has released a white paper that explains how ROI Marketing strategies can be applied to accelerate, measure, and optimize demand generation.

The paper, ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy, discusses how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets.

“B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways,” said Rick Whitmyre, president, Tiziani Whitmyre, and the paper’s author.

“Over the last 3 years, we have implemented the ROI Marketing process with many of our clients. This white paper reviews the evolution of the approach and highlights the many lessons we’ve learned along the way,” said Whitmyre.

The paper discusses how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:

  • Lead Acquisition
  • Lead Nurturing
  • Measurement
  • Optimization

Two case studies are included.

Download a free copy of “ROI Marketing 2.0: The New Opportunity in a Recovering Economy” at: http://www.tizinc.com/white-papers/roi-download-new.asp or call 781-793-9380.

Follow Tiziani Whitmyre on Twitter at http://www.twitter.com/TizianiWhitmyre.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Posted in Business |


Wednesday, October 21st, 2009

First Commons Bank Assets Top $42 Million in First Quarter of Operations

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– New Newton-based bank surpasses more than 1,000 FDIC-insured banks nationally in its first quarter of operations –

Newton, Massachusetts – October 20, 2009 – First Commons Bank, N.A. reported that its assets have grown to more than $42 million during its first quarter of operations ending September 30, 2009. The bank started operating on July 22, 2009 and serves businesses and individuals in Newton, Wellesley, Waltham, and metropolitan Boston.

“First Commons Bank’s extraordinary asset growth makes it one of the most successful new banks in the nation,” said Tony Nuzzo, Chairman, President & CEO. “With over 8,000 FDIC-insured banks in the US filing mid-year reports, our assets have surpassed more than 1,000 banks after just 10 weeks of operation.”

“Our strong performance demonstrates that the community is embracing the bank and its focus on high quality personal service delivered by proven, experienced professionals, in an environment that encourages relationships and consultation,” said Nuzzo. “Our clients enjoy immediate access to the bank’s CEO and senior officers, a key benefit for the small business owners and individuals who comprise our target market.”

Nuzzo said these results also validate the bank’s unique business model and vision: “Despite opening in the midst of economic uncertainty and one of the deepest recessions in banking history, our over 300 investors, most of them local, have provided a solid foundation for growth and profitability which is supplemented by strong community interest and participation.”

About First Commons Bank

First Commons Bank, a nationally-chartered, FDIC-insured, full-service, community bank, is dedicated to serving the banking needs of small to mid-size businesses and individuals in Newton, Wellesley, Waltham, and metropolitan Boston. First Commons Bank combines the industry’s most advanced technology with a highly experienced, onsite, management team to provide clients with superior, personalized service and the highest quality banking experience. It offers a comprehensive portfolio of retail and business banking services, including checking and savings accounts, online banking, ATM/debit cards, money market accounts, certificates of deposit, home equity loans, residential and commercial mortgages, consumer and business loans, and cash management services. First Commons Bank (www.firstcommonsbank.com) is headquartered at 718 Beacon Street in Newton, Massachusetts.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Posted in Business, Lifestyle |


Friday, April 13th, 2007

April 24th Workshop to Help Building Owners Manage a Construction Project to Successful Completion

NEWTON, MASS. — April 13, 2007 – An April 24th workshop in Newton, Mass., will provide building owners and facility managers with the details of “Managing Your Construction Project to Successful Completion.”

In the Boston IFMA-recommended workshop, facilities managers will learn to identify construction process and schedule deviations before they become major issues. Workshop exercises will include examples of key construction deliverables as well as cover:

  • Contract specification language;
  • Schedule analysis;
  • Plans for start-up, balancing, testing and training;
  • Balancing report analysis; Substantial completion; and
  • Project turnover documentation.

“Managing Your Construction Project to Successful Completion” is sponsored by EH&E, a leading provider of environmental and engineering consulting services. The workshop is scheduled for April 24th, from 8 to 11 a.m. at EH&E, 60 Wells Avenue, Newton, Mass.

Register at http://www.eheinc.com/news_workshops/constructionworkshop.htm. Admission is $95 per attendee, $55 for IFMA Boston members. Group registration discounts are offered. The program has been assigned .25 CEUs and 2.0 CFM/FMP Maintenance Points by the International Facility Management Association (IFMA).

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Posted by Tiziani Whitmyre, www.tizinc.com


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Posted in Buildings & Facilities |


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