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Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘corporate branding’


Monday, July 19th, 2010

Harvest Time Bread Company Utilizes Tiziani Whitmyre, Inc. for Branding, Internet Marketing, Public Relations Services

logo5SHARON, Mass. – July 19, 2010 – Harvest Time Bread Company, a leading producer of a wide variety of breads, rolls, whole grain and organic products, is utilizing Tiziani Whitmyre, Inc. as its corporate branding, Internet marketing, and public relations services partner.

Tiziani Whitmyre (http://www.tizinc.com), is a Boston-area interactive marketing and public relations services agency that helps business-to-business (B2B) manufacturing and technology-based companies to build brands, gather sales leads, and generate an ROI which maximizes payback on marketing communications budgets.

Harvest Time Bread Company (http://www.harvesttimebread.com) is the proud maker of high-quality bakery products for grocers and food service companies across the U.S. Harvest Time specializes in artisan, European, and all-natural breads; distinctive sandwich rolls; and whole-grain and organic offerings. The company maintains facilities in Woodbridge, New Jersey, and Mount Airy, North Carolina, U.S.A. Backed by a heritage of more than 25 years of distinguished baking, Harvest Time Bread Company was established in its present form in 2005. The company recently announced a $4.5 million investment to expand its bakery operations in the Southeastern U.S.

Tiziani Whitmyre recently completed a wide-ranging brand image makeover for Harvest Time that included corporate branding, packaging, and a newly designed and optimized website. Tiziani Whitmyre will continue to promote Harvest Time product and service offerings to national and regional food service companies, restaurants, grocery stores, and retail chains around the U.S. through a variety of Internet marketing and ongoing public relations (PR) campaign.

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include public relations (PR) services, Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston:  Don Goncalves, dgoncalves@tizinc.com, 781-793-9380, for Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Monday, February 1st, 2010

New White Paper: ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy

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SHARON, MASS. – February 1, 2010 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has released a white paper that explains how ROI Marketing strategies can be applied to accelerate, measure, and optimize demand generation.

The paper, ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy, discusses how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets.

“B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways,” said Rick Whitmyre, president, Tiziani Whitmyre, and the paper’s author.

“Over the last 3 years, we have implemented the ROI Marketing process with many of our clients. This white paper reviews the evolution of the approach and highlights the many lessons we’ve learned along the way,” said Whitmyre.

The paper discusses how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:

  • Lead Acquisition
  • Lead Nurturing
  • Measurement
  • Optimization

Two case studies are included.

Download a free copy of “ROI Marketing 2.0: The New Opportunity in a Recovering Economy” at: http://www.tizinc.com/white-papers/roi-download-new.asp or call 781-793-9380.

Follow Tiziani Whitmyre on Twitter at http://www.twitter.com/TizianiWhitmyre.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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