WALPOLE, MASS. – June 11, 2009 – When it comes to keeping customers motivated and loyal, marketing, sales, promotion, and advertising managers can now tap the world’s foremost cultural champion of optimism for help – Jake, the symbol of the powerful Life is good® brand and philosophy.
The Life is good Company has partnered with T.R. Miller Co., Inc. to introduce its colorful collection of Life is good apparel and accessories, and the contagious smile of Jake, for use in corporate marketing, advertising, sales incentive, promotion, and customer loyalty programs.
“Now more than ever, we must demonstrate our appreciation of our customers for their continuing loyalty and support. And today, one of the most powerful and effective messages that we can communicate is the messa
ge of optimism,” said Bert Jacobs, Life is good Company Co-founder and Chief Executive Optimist.
“The Life is good philosophy and brand has grown and thrived on spreading optimism, positive energy, and good clean fun to individuals all around the world. We’re hoping that Jake can lend a hand – and his contagious smile – to help support corporate and organizational marketing and communications programs,” Jacobs said.
Tom Miller, president of T.R. Miller Co., Inc., said the entire Life is good product line is available for use as promotional items, promotional products, promotional gifts, and advertising specialties – as well as 
corporate gifts and in the company store.
Life is good products include apparel and accessories for men, women, and children as well as an increasing number of accessories categories. In addition to its clothing lines, Life is good features jewelry, dog products, beach toys, carry bags, drink containers, car accessories, picture frames, and furniture.
“We think that the Life is good philosophy and its positive messages – ‘Do what you like. Like what you do,’ ‘Spread good vibes,’ and ‘Half full’ – will cut through the current climate to resonate directly with customers,” Miller said.
“You look at Jake’s smile and think ‘Life is good’ and you just can’t help feeling the optimism. That’s the message and spirit that we want to help companies bring to their customers,” he said.
For more information about the availability of Life is good apparel and 
accessories as promotional items, promotional products, and promotional gifts, visit the T.R. Miller website at http://www.trmiller.com/lifeisgood or call toll-free 1-800-449-6822, x610, or 1-508-850-7610.
About The Life is good Company
The Life is good Company, based in Boston, Mass., spreads good vibes through its colorful collection of apparel and accessories, and the contagious smile of Jake, its optimistic cultural hero. The company was founded in 1994 by Bert and John Jacobs, who spent the early years of the business designing and hawking tee shirts in the streets of Boston and out of a van on road trips up and down the East Coast of the United States. Their colorful clothing with the refreshingly positive messages soon caught on. The company has enjoyed solid year to year growth ever since, growing brand recognition, and a strong reputation for its charitable activities. The Life is good Company website is at http://www.lifeisgood.com/.
About T.R. Miller Co., Inc.
Founded in 1975 by Tom Miller, T.R. Miller Co. Inc. has grown from a one-man start-up to become an industry leader in the top 5% of the $17 billion recognition and promotional products industry. Based in Walpole, Mass., T.R. Miller successfully promotes businesses with quality custom branded merchandise, corporate recognition programs, and company store programs. Additional information on T.R. Miller is available at http://www.trmiller.com/.
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Public Relations contact: Tiziani Whitmyre Inc.
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