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Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘e-commerce’


Wednesday, February 11th, 2009

International Commerce Can Drive Increased Revenue for Retail Business, Panel at eTail 2009 to Explore Opportunities

NEW YORK, NY — Feb. 11, 2009 – Retailers increasingly see international markets as one of the best avenues for growth in 2009, and a panel discussion at the upcoming eTail 2009 will explore the growing trend of launching international ecommerce capabilities – and the options available to e-tailers to benefit from it.

Titled “Exploring International Commerce to Drive Increased Revenue for Your Business,” the panel will explore how, as domestic markets tighten, developing a successful international strategy becomes increasingly central to the profitability of retail businesses.

Panelists will include Michael DeSimone, CEO, of E4X Inc. DeSimone will detail how a host of leading U.S. retailers are expanding their online domestic ecommerce capabilities to offer their merchandise for sale to consumers internationally.

E4X is powering the retailers’ international commerce expansions with its FiftyOne Global eCommerce solution, which provides a single, universally branded shopping experience for international consumers as well as all aspects of the international transaction for the retailer, including local country merchandising, multi-currency payments, global logistics and delivery, and post-sale customer support.

Overall the panel session will examine pricing, entrance, shopping preference and shipping rate policies that support optimal international ecommerce expansion approaches. The discussion will include:

  • How to develop an international promotional strategy for global expansion
  • Using geo-location technology to identify shopper location
  • How to translate and adjust pricing policies to localized currencies
  • How shopping differences and preferences across different countries affect an international strategy
  • How to determine optimal shipping rate policies
  • How back-end technology can support expansion strategies

“Throughout the eTail 2009 panel, we’ll be providing examples of how leading U.S. retailers, are implementing global ecommerce solutions as a smart revenue growth strategy – rather than investing exclusively in the wallet share battle for a mature, saturated U.S. e-commerce market,” DeSimone said.

E4X, Inc. is the leading provider of international ecommerce internet solutions for business that enable retailers to realize the untapped revenue opportunities, and simplify the complexities, of cross-border ecommerce. The company’s FiftyOne Global Ecommerce Solution (http://www.fiftyone.com/) empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to merchandise, sell, and deliver product to international shoppers.

FiftyOne extends a retailer’s existing domestic ecommerce website and operations into global markets while keeping the merchant’s brand and customer experience promises intact, without any additional infrastructure investment. Founded in 1999, E4X clients include AnneGeddes.com, Anthropologie, drugstore.com, FansEdge, SureSource, Overstock.com, and others. E4X is headquartered in New York, with a research and development office in Tel Aviv. For more information, visit http://www.e4x.com/.

The panel, “Exploring International Commerce to Drive Increased Revenue for Your Business,” will be presented Tuesday, February 24, 2009, at eTail 2009 in Phoenix, Arizona. For more information, visit www.wbresearch.com/etailusawest/agenda_main_full1.asp#240b.

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FiftyOne is a brand of E4X, Inc.

Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com/services/public-relations/index.html

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Tuesday, November 11th, 2008

AnneGeddes.com Improves International Consumer Experience with FiftyOne Global Ecommerce

NEW YORK, November 11, 2008 — The Geddes Group has implemented E4X, Inc.’s FiftyOne global ecommerce solution to improve the online shopping experience for its European and Canadian consumers at AnneGeddes.com, its official ecommerce site.

“Anne Geddes, one of the most respected and successful professional photographers in the world, is as popular in Canada and many European countries as in the United States,” said Gary Brown, Chief Operating Officer, Geddes Group (www.AnneGeddes.com).
“There is very high demand from international consumers for Anne’s products. Our continuing goal – which is vital given the value we invest in our brand and the emotional aspect of our products – is to achieve the very highest level of customer service possible at AnneGeddes.com,” Brown said.

“To that end, we are employing E4X’s FiftyOne global ecommerce solution to enhance the online experience of our European and Canadian consumers,” stated Brown.

“E4X’s FiftyOne solution simplifies international ecommerce by snapping a ‘global lens’ onto existing U.S. ecommerce sites to ensure a single, universally branded shopping experience for international consumers,” said Michael DeSimone, Chief Executive Officer, E4X, Inc. (www.fiftyone.com).

“Merchandising, pricing and payments, logistics and delivery, taxes, tariffs and duties, and customer service are all localized according to the buyer’s country and presented in an international shopping cart,” DeSimone said.

According to Brown, on AnneGeddes.com, implementation of FiftyOne global ecommerce will benefit international consumers by improving shipping efficiencies and costs, and by providing upfront notification of customs and duties charges imposed by their home countries.

“Better information, reduced costs, and improved service mean a better overall experience,” Brown said.

AnneGeddes.com joins Anthropologie, drugstore.com, FansEdge, SureSource, Overstock.com, and other retailers employing FiftyOne as their international ecommerce web site software to improve access and service to some 500 million shoppers in 34 countries.

For more information about the FiftyOne global ecommerce solution, visit www.fiftyone.com, or call 1-212-299-3577.

About AnneGeddes.com
One of the world’s most respected photographers, and a two-time New York Times and repeat international bestselling author, Anne Geddes creates images that are iconic, award winning, and beloved. Her photographs embody her deeply held belief that every child must be protected, nurtured, and loved. Anne Geddes’ images have been published in 83 countries, and been featured in her books that have sold more than 18 million copies worldwide and been translated into 24 languages. Also receiving global attention is the Anne Geddes website, which remains an international success story, attracting more than 3.3 million visits yearly from more than 210 countries. Anne’s site, AnneGeddes.com, was recognized as #1 on Yahoo’s New Best of the Week Sites, named a Hot Site by USA Today, and received the CoolSTOP Best of the Cool Award. The site and web newsletter have received numerous awards for design and content. An exclusive range of member benefits is available through a premium subscriber service called extra, introduced in 2006. For more information, please visit www.AnneGeddes.com.

About E4X, Inc.
E4X, Inc. is the leading provider of international ecommerce internet solutions for business that enable retailers to realize the untapped revenue opportunities, and simplify the complexities, of cross-border ecommerce. The company’s FiftyOne Global Ecommerce Solution empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to merchandise, sell, and deliver product to international shoppers. FiftyOne manages all aspects of the experience, from local country merchandising, multi-currency payments, global logistics and local delivery, to customer service. Founded in 1999, E4X clients include AnneGeddes.com, Anthropologie, drugstore.com, FansEdge, SureSource, Overstock.com, and others. E4X is headquartered in New York, with offices in Toronto and Tel Aviv. For more information, visit www.e4x.com.

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Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com/services/public-relations/index.html

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Tuesday, October 28th, 2008

ClickBank Adds Payment Acceptance for International Currencies

E4X Currency Services to Enable Thirteen Global Currencies
New York, NY – October 28, 2008 – ClickBank, a virtual business network facilitating the interactions and transactions between buyers, sellers and affiliates involved in the sale of digital goods, has signed an agreement with E4X, Inc. to utilize its Global Currency Services to enable a better international consumer buying experience.

With sales from over 200 countries, ClickBank’s international ecommerce capability has been further broadened to accept payments in the Australian dollar (AUD), Canadian dollar (CAD), Swiss franc (CHF), Danish krone (DKK), Euro (EUR), British pound (GBP), Hong Kong dollar (HKD), Japanese yen (JPY), Norwegian kroner (NOK), New Zealand dollar (NZD), Swedish krona (SEK), United States dollar (USD) and South African rand (ZAR).

“As a global enterprise with clients and customers worldwide, we are committed to providing a high quality transaction experience to buyers and sellers around the globe,” said Bob King, CEO, ClickBank. “Our relationship with E4X is important for our continued international growth.”

“We are very pleased to be part of ClickBank’s international expansion,” said Jody Rochwarger, General Manager of Global Settlement Services, E4X. “By providing a choice of currencies to international customers, ClickBank is making the international buying experience much more attractive, which should improve transaction completion rates,” she said.

With clients in 145 countries, ClickBank is the largest online retailer for those engaged in developing, selling and promoting digitally downloaded products and services, with 25,000 daily transactions from around the world, 12,000 product publishers and 110,000 active affiliates.

About E4X, Inc.
E4X, Inc. is the leading provider of international ecommerce internet solutions for business that enable retailers to realize the untapped revenue opportunities, and simplify the complexities, of cross-border ecommerce. Founded in 1999, E4X clients include Overstock.com, Anthropologie, drugstore.com, SureSource, and others. E4X is headquartered in New York, with offices in Toronto and Tel Aviv. For more information, visit http://www.e4x.com/.

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Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com/

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Tuesday, August 12th, 2008

The Parent Company to Extend eToys, BabyUniverse, My Twinn Websites Internationally with FiftyOne Global Ecommerce Solution

DENVER, CO and NEW YORK NY – August 12, 2008 – The Parent Company (Nasdaq: KIDS) has entered into a contract to utilize the FiftyOne global ecommerce solution from E4X, Inc. (http://www.fiftyone.com/), and plans to kick off its 2008 holiday sales season by extending three of its flagship brands –- eToys, BabyUniverse and My Twinn — internationally to reach 500 million shoppers in 34 countries, including Canada and most of Europe.

“We’re very excited to introduce our eToys, BabyUniverse and My Twinn brands to a half-billion new consumers around the world, powered by the FiftyOne solution from E4X” said Michael J. Wagner, CEO of The Parent Company. “It’s an incredible opportunity for us to offer a seamless shopping experience to a global audience.”

“The FiftyOne solution will act like a ‘lens’ over our existing U.S. websites that will automatically generate customized views for international shoppers. They will experience the same high quality online shopping experience that we offer our U.S. customers, but tailored to their location,” said Jim Scherman, Vice President, Business Development and Customer Service.

International market is untapped revenue opportunity

“Enabling a U.S. retailer’s ecommerce operation for overseas sales is a major step in introducing the retailer’s brand internationally – and to a previously untapped revenue opportunity,” said Michael DeSimone, Chief Executive Officer, E4X, Inc.

“Ecommerce outside the U.S. is growing at more than 50 percent. And the historically low U.S. dollar is driving even more overseas consumers to shop U.S. retailer sites – as the 2008 holiday shopping season approaches,” he said. “Meanwhile, U.S. retailers are seeing decreasing demand and increased competition for a domestic online market that’s continuing to mature.”

The Parent Company joins Overstock.com, Anthropologie, drugstore.com, and others employing FiftyOne as their global ecommerce solution.

The FiftyOne solution will extend the existing eToys, BabyUniverse, and My Twinn websites with key international capabilities including:

  • Local Country Merchandising: Website localization, guaranteed local currency product pricing, restricted product screening, and guaranteed lowest possible landed costs make international customers feel welcome.
  • Multi-currency Payments: Multicurrency credit card processing, international credit card fraud protection, currency management, and USD settlement ensure customers are charged and pay in their own currency, while retailers are paid in U.S. dollars at the time of order – without foreign exchange risk.
  • Global Logistics and Delivery: U.S. retailers ship to a U.S.-based hub and FiftyOne handles the customs clearance, international shipping, package tracking, and return shipping. International customers receive the lowest guaranteed landed cost for delivery to their door – with no surprise fees or surcharges.
  • Post-Sale Support: FiftyOne returns management and customer service tools allow U.S. retailers to provide international shoppers with the same level of customer service provided to domestic shoppers.

For more information about the FiftyOne Global eCommerce Solution, visit www.fiftyone.com, or call 1-212-299-3577.

About E4X, Inc.
E4X, Inc. is the leading provider of technology and services that simplify global ecommerce for both retailers and consumers. The company’s FiftyOne Global Ecommerce solution manages local country merchandising, multi-currency payments, global logistics, and international customer service complexities enabling a U.S. retailer to sell to 500 million new international consumers using its existing ecommerce infrastructure. Founded in 1999, E4X is based in New York with offices in Toronto, Canada and Tel Aviv, Israel. For further information, visit http://www.e4x.com/.

About The Parent Company
The Parent Company (Nasdaq: KIDS) is a leading commerce, content and new media company for growing families. The Parent Company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company’s toy business offers thousands of toys and children’s products through its eToys (http://www.etoys.com/) website, catalogs and strategic retail partnerships; and personalized dolls and accessories on its My Twinn (http://www.mytwinn.com/) brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse (http://www.babyuniverse.com/) and DreamtimeBaby (http://www.dreamtimebaby.com/) web sites. The company’s luxury brands, PoshTots (http://www.poshtots.com/) and PoshLiving (http://www.poshliving.com/), reach the country’s most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV (http://www.babytv.com/), PoshCravings (http://www.poshcravings.com/) and ePregnancy (http://www.epregnancy.com/), The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.

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Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com/

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Monday, February 12th, 2007

Furniture.com’s “Dealer Extranet” Enables E-Commerce for its Retailers’ Independent Dealers

WALTHAM, Mass. – February 12, 2007 – Furniture retailers using Furniture.com’s e-commerce technology and services platform can now enable e-commerce for their independent dealers.

Furniture.com, which provides Internet solutions for Furniture retailers representing nearly $2B in retail sales, views their new Dealer Extranet as an important addition to their offering.

“Many large furniture retailers do not own all of their stores, instead working with independent dealers who sell under the retailer’s brand,” says Carl Prindle, Furniture.com’s President and CEO. “Our Dealer Extranet allows these independent dealers to enable e-commerce for their locations, with complete control of how their online business operates.”

The extranet, launched in November, is being used by 21 independent merchants affiliated with Toronto-based Leon’s Furniture. Leon’s independent merchants select items to sell online from Leon’s online catalog as well as set local pricing for their region. They accept and fulfill online orders, and take advantage of Furniture.com’s advanced CRM systems.

This is a win for our retailers, their independent affiliates and consumers,” said Prindle. “Furniture retailers who rely on independent dealers can now offer e-commerce to their customers. Independent dealers can add advanced e-commerce capabilities that would be difficult for them to replicate on their own. The end result is a seamless experience for customers and significant sales lift for retailers and dealers alike.”

About Furniture.com
Furniture.com (http://www.furniture.com/) offers consumers the best of Internet shopping by merging the convenience, accessibility and ease of online shopping with the proven infrastructure of North America’s largest furniture retailers. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, find decorating advice and product information, and utilize interactive design tools. To complete the experience, Levitz, Harlem, and RoomStore Furniture in the U.S., and Leon’s Furniture in Canada, provide customer service and fast, in-home delivery. Furniture.com, a privately-held company, is a member of BBBOnline, TRUSTe, and VeriSign.

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