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Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘Internet marketing’


Monday, February 1st, 2010

New White Paper: ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy

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SHARON, MASS. – February 1, 2010 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has released a white paper that explains how ROI Marketing strategies can be applied to accelerate, measure, and optimize demand generation.

The paper, ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy, discusses how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets.

“B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways,” said Rick Whitmyre, president, Tiziani Whitmyre, and the paper’s author.

“Over the last 3 years, we have implemented the ROI Marketing process with many of our clients. This white paper reviews the evolution of the approach and highlights the many lessons we’ve learned along the way,” said Whitmyre.

The paper discusses how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:

  • Lead Acquisition
  • Lead Nurturing
  • Measurement
  • Optimization

Two case studies are included.

Download a free copy of “ROI Marketing 2.0: The New Opportunity in a Recovering Economy” at: http://www.tizinc.com/white-papers/roi-download-new/ or call 781-793-9380.

Follow Tiziani Whitmyre on Twitter at http://www.twitter.com/TizianiWhitmyre.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

 


Monday, September 17th, 2007

Tiziani Whitmyre Creative Director Fred Martins’ Fine Art Photography Receives Show, Exhibit Honors

Sharon, Mass. – September 19, 2007 – Fred Martins, Vice President, Creative Director at Tiziani Whitmyre (http://www.tizinc.com/), was awarded “Best of Show” honors for his entry of fine art photography at The Newburyport Art Association’s Fall Juried Show.

Another of Martin’s photographs, “Venice Light,” has been selected for exhibit in the upcoming 2007 New England Photographers Biennial Exhibition.

Best of Show

Martins’ photograph, titled “Flower Child,” received the Mary Alice Arakelian Memorial Award for Best of Show at The Newburyport Art Association’s 2007 Annual Members Fall Juried Show, Part 1. The photograph depicts a vendor at a craft fair.

Said show juror Paula Toganarell, “I chose this piece for the Best of Show piece, because of its intimate perspective and narrative nature. As the viewer, I am invited into this woman’s world. I became enthralled by the subject’s bold colors, her exotic tattoos and whimsical back drop. Immediately, I begin making meaning out of this very visual story.”

The Newburyport Art Association presented The 2007 Annual Members Fall Juried Show Part 1 from August 24 to September 16. There were 222 entries from 126 artists, 154 works were selected. For more information, visit www.newburyportart.org/Archive/fallshow07-1/fallshow07.html.

Selected for Exhibition

Martin’s photograph, “Venice Light,” which depicts the first light of morning filtering down the narrow streets of Venice, Italy, will be exhibited throughout the 2007 New England Photographers Biennial Exhibition.

The New England Photographers Biennial Exhibition is held every two years, features photographic art from local New England photographers. The highly selective show, which chose 78 works from 639 pieces submitted by 148 artists, will be juried by Karen Hass, Curator of the Lane Collection of the Museum of Fine Arts, Boston, as well as Arlette Kayafas, Director of Kayafas Gallery, Boston.

The show runs Sept. 9 – Oct. 28, at the Danforth Museum of Art in Framingham, Mass. For more information, visit http://www.danforthmuseum.org/.

Photographer, Creative Director

Fred Martins, who lives in Winchendon, Mass., is a seasoned and avid photographer whose works are featured annually in Massachusetts Audubon Society’s calendars and are exhibited – and honored – in shows throughout New England.

Martins, who also has 25 years of experience in art direction, is Vice President, Creative Director at Tiziani Whitmyre, Inc. (http://www.tizinc.com/), where he develops and oversees advertising, collateral, direct response, and corporate identity projects for the Sharon, Mass.-based marketing services and strategies company.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Wednesday, September 5th, 2007

Free White Paper Offers Advice for Marketing Executives

SHARON, MASS. – September 5, 2007 – A free, informative white paper titled “The Five Deadly Sins of B2B Marketing” is available to help marketing executives avoid money-wasting, product-killing, and even career-ending mistakes that others have made in the past.

The Five Deadly Sins of B2B Marketing,” outlines common mistakes that occur in major “business to business” (B2B) marketing disciplines, including Internet marketing, advertising, public relations, graphic design, and corporate and product branding strategies.

“We offer this white paper to generate new ideas about achieving marketing success,” said Rick Whitmyre, president, Tiziani Whitmyre Inc. “It’s designed to help companies achieve maximum impact and results from their precious marketing dollars.”

The five deadly sins are described as:

    1. Forgetting the Audience – Don’t assume. Know the decisions makers and take the time to target the customers according to the buying process.

 

  • Thinking Tactics First, Not Strategy – Use your strategic business plan as the foundation to deliver maximum communication impact.

 

 

  • Overestimating the Power of Creative – It’s the message as well as the medium. Positioning is critical to winning creative.

 

 

  • Underestimating the Power of Your Website – Utilizing the Web as the front end of your business will generate scores of qualified leads and sales.

 

 

  • Misunderstanding Public Relations – Papering the walls of editors’ offices with news releases won’t get results. Frequent editorial contact and relationship building will produce dramatically more effective news coverage.

 

Download a free copy of “The Five Deadly Sins of B2B Marketing,” white paper at: http://www.tizinc.com/DeadlySins or call 781-793-9380.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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