As the global economy emerges from a deep recession, B2B marketers will be challenged to reignite growth and profitability. Armed with meager budgets and limited staffs, resourceful marketing leaders will discover new tactics that are more effective, lower cost, and highly measurable.
A new management brief, “B2B Trends 2010: Marketing Strategies for a Recovering Economy,” explores five key trends that will drive new marketing strategies in the year ahead.
They include:
* Inbound marketing
* Social media
* Lead nurturing
* Lead scoring
* Marketing scorecards
* Budgeting for results
Leveraging their power will help build brands, capture leads, and convert them to sales at efficiencies deemed unimaginable only a few years ago.
The brief is free to download at: http://www.tizinc.com/white-papers/b2b-trends-2010.asp
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