industry pr

Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘marketing’

Monday, May 6th, 2013

New Whitepaper Introduces New Revenue Generation Process for Business-to-Business (B2B) Companies

Sharon, Massachusetts — A new revenue generation process that drives sales and profitability for business-to-business (B2B) companies has been introduced in a new free whitepaper, “Understanding the New Revenue Generation Process: How to Ignite Demand for Your B2B Brand.” The paper, from integrated marketing agency Tiziani Whitmyre, Inc., is available to download from

“Jump starting growth is possible in a lukewarm economy. But business as usual won’t get it done. It must be ignited by a new way of thinking; one that builds initiatives around business outcomes, not marketing activities. And those outcomes must emphasize revenue generation to be relevant in a successful growth strategy,” said Rick Whitmyre, Tiziani Whitmyre, Inc. president, and author of the paper.

“While specific marketing tactics can achieve results, they are focused on transactions, and individually, do not build customer relationships or stimulate growth. B2B marketers must blend process with technology to continually drive revenue in a highly measurable way.

“At Tiziani Whitmyre (TW), we call this approach the “revenue generation” process. Not a series of marketing tactics or projects, the process synthesizes best-practice technologies, tools, and strategies to create a holistic approach for sustained customer engagement and revenue growth. It is a highly efficient process — maximizing resources and eliminating waste,” Whitmyre said.

The new revenue generation model consists of five steps that operate as a continuous process:

  • Step 1: Content Development
  • Step 2: Promotion
  • Step 3: Web-to-Lead Conversion
  • Step 4: Lead Nurturing and Scoring
  • Step 5: Analytics and Evaluation

The white paper details each of the steps in how-to fashion. Examples demonstrate the real-life results achieved by B2B companies that employ the new process.

“The five-step process provides a simple framework to organize the multiple tactics and elements employed by most B2B marketing teams. It facilitates coordination and collaboration with the sales department, and bridges the gap that exists when leads are passed on for sales closure. In addition, the process helps simplify the application of today’s complex digital technologies — making it much easier to select the digital channels and analytics that support revenue growth,” Whitmyre explained.

“The new revenue generation process gives B2B marketing leaders the opportunity to own and drive business results in a highly effective and measurable way. Now, CMOs can own out-of-period revenue, and calculate their true contribution to the income statement,” he said.

Download the new free whitepaper, “Understanding the New Revenue Generation Process: How to Ignite Demand for Your B2B Brand,” from

The brief is the latest publication in the agency’s “Strategic Marketing Series” of management briefs and white papers. To view the series, visit 

About Tiziani Whitmyre

Tiziani Whitmyre, Inc. crafts powerful, integrated marketing communications that build brands and generate leads for B2B and B2C companies. An advertising, public relations and Internet marketing agency, Services include marketing strategy and corporate branding, search engine marketing and Web site design, direct response marketing, graphic design, and research. The firm’s clients are leaders in life science, biotechnology, high technology, industry and manufacturing, and financial and professional services. Located in the Boston, Massachusetts, area, contact the agency at, 781-793-9380, or visit

Tuesday, July 19th, 2011

Tiziani Whitmyre Client Howard Leight Receives ISHN Advertising Excellence Award

SHARON, MASSACHUSETTS, USA — June 19, 2011 — Tiziani Whitmyre, Inc., a Boston-area interactive marketing, advertising, and public relations firm, announced today that Howard Leight®/Honeywell Safety Products, an agency client, has been honored with an Industrial Safety & Hygiene News (ISHN) Advertising Excellence Award.

Its advertisement, titled “VeriPRO®: Fit for the real world,” was honored for its high level of recognition, recall, and content based on a study of ISHN readers.

Howard Leight is a leading global provider of passive and intelligent hearing protection solutions. The ad features a hardworking factory employee wearing hearing protection, and reminded readers how the Howard Leight VeriPRO earplug fit testing system makes it easy for employers to get an accurate, real-world picture of their employees’ hearing protection effectiveness.

Nearly three-fourths (73%) of the respondents who indicated purchasing influence in the Safety Products category recalled noticing the advertisement. Readers scored the ad high in all key criteria — being informative; having a positive impact on readers’ impression of the company; influencing readers to more likely recommend the company; and addressing a current information need or want of readers.

Renee S. Bessette, COHC, Global Brand Manager for Howard Leight/Honeywell Safety Products, praised Tiziani Whitmyre for the agency’s “creative contributions and strategy for our integrated media plan. We have come a long way in gaining mindshare — and programs — of safety and hearing conservation professionals.”

Bob Tiziani, Chief Executive Officer, Tiziani Whitmyre, said the award “once again demonstrates the results of a strong strategic, collaborative client partnership; an innovative product; and imaginative creative presentation to influence audience acceptance and drive positive behavior.”

About Tiziani Whitmyre
Tiziani Whitmyre ( is a Boston area marketing services agency that builds brands, generates sales leads, and delivers a measurable ROI for its clients’ marketing communications budget. Services include public relations (PR), Internet marketing (including search engine optimization, affiliate marketing, and Web design), advertising, direct marketing, graphic design, and corporate branding strategy.

Thursday, May 20th, 2010

Tiziani Whitmyre Releases White Paper On Performance Advertising Benefits for B2B Marketers

SHARON, MASS. – May 20, 2010 – TW Networks, a division of Boston-based marketing services firm Tiziani Whitmyre, Inc., has released a white paper that introduces the benefits of performance advertising for B2B marketers.

The paper, “Performance Advertising: How B2B Marketers Can Benefit from a New Pay-for-Performance Strategy,” explores how this new model exceeds the capabilities of traditional advertising for companies focused on lead generation and demand creation.

“The paper reviews how performance advertising changes the whole dynamic of online advertising,” said Rick Whitmyre, TW Networks president. “Instead of purchasing ad space based upon desired locations and ad frequency, marketers now can buy actual results.”

The paper defines the performance advertising model, reviews its strengths and applications, and provides case studies of companies that have successfully employed the strategy. It also discusses how the approach enhances marketing measurement and evaluation.

“In the paper, we describe how performance advertising provides marketers with insights that surpass traditional Web metrics — enabling measurements such as qualified lead generation and prospect conversion rates. These metrics permit marketers to perform real-time campaign customization and more accurate ROI calculation,” said Whitmyre.
Download a free copy of “Performance Advertising: How B2B Marketers Can Benefit from a New Pay-for-Performance Strategy” at: or call 781-793-9380.

About TW Networks

TW Networks ( is the leader in online business-to-business (B2B) performance advertising. It is the only marketing firm that operates performance-based B2B networks reaching markets such as industrial automation and processing, OEM manufacturing, medical devices, pharmaceuticals, life sciences, utilities, oil and gas, logistics and supply chain, and electronics. The company offers a comprehensive portfolio of services that covers every step of the performance marketing process, including network and campaign development, commission structures, publisher and advertiser recruitment, network management, and creative services, plus campaign analytics, measurement, and optimization.

About Tiziani Whitmyre
Tiziani Whitmyre ( is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston: Tiziani Whitmyre Inc.,

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