industry pr

Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘online press releases’


Wednesday, July 15th, 2009

New Management Brief Helps B2B Companies Find Growth During Recession

Sharon, Massachusetts – July 15, 2009 – The current economy is requiring business executives to question everything they know about marketing services – and demand that they squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new Web-based technologies and media, will make this job less expensive – and much more effective.

A new, free, management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” identifies five key marketing developments that can help business to business (B2B) companies succeed in a recessionary economy.

The brief is available for download at http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

“Business executives must deal will dramatic changes in the way customers select, evaluate, and buy products and services” said Rick Whitmyre, President of Tiziani Whitmyre and author of the brief.

“A weaker worldwide economy — coupled with new technologies, globalizing markets, and innovative management practices — are forcing us to question everything we know about sales and marketing services,” he said.

The free management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” details five key trends that are fueling a hyper-competitive business landscape, including:

  1. The impact of the Internet will accelerate.
  2. Management will demand a measurable marketing ROI.
  3. Public relations will become truly interactive.
  4. The pay-for-performance model will emerge in B2B marketing.
  5. The selling focus will shift from products and services to applications.

To download the management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession,” visit http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Posted in Business |


Monday, June 15th, 2009

Howard Leight Selects Tiziani Whitmyre for Public Relations Services

SHARON, Mass. – June 15, 2009 – Howard Leight/Sperian Hearing Protection, LLC, a leading global provider of passive and intelligent hearing protection solutions and champion of progressive Hearing Conservation Programs, has selected Tiziani Whitmyre, Inc. as its public relations partner.

Tiziani Whitmyre (www.tizinc.com), is a Boston-area interactive marketing and public relations services agency that helps business-to-business (B2B) manufacturing and technology-based companies to build brands, gather sales leads, and generate an ROI which maximizes payback on marketing communications budgets.

For more than 30 years, Howard Leight (www.howardleight.com) has pursued the prevention of occupational hearing loss through innovation in hearing protection design, technology, performance and comfort, and the promotion of hearing safety education. Howard Leight solutions include the highest attenuating Max® single-use earplug, patented Air Flow Control™ technology for optimal earmuff attenuation, QuietDose™ personal in-ear dosimetry, and the industry-changing VeriPRO® earplug fit testing system.

Specifically, Howard Leight has engaged Tiziani Whitmyre to promote both its industry-leading hearing protection solutions and its extensive Hearing Conservation Programs. The ongoing PR programs will be international in scale, targeting markets in North America, Australia, and New Zealand, and will integrate traditional media relations with online public relations strategies, optimized press releases, search engine optimization, and Web 2.0 social media strategies.

The new relationship was initiated with a successful integrated public relations campaign that officially launched Howard Leight’s new QuietDose technology, the only personal dosimeter that measures and records a worker’s actual in-ear exposure to noise over an entire work shift. The introduction of QuietDose is a major advance towards stopping the progression of occupational hearing loss and ensuring employer compliance with hearing safety regulations.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include public relations (PR) services, Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations


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Posted in Business, Manufacturing |


Tuesday, April 28th, 2009

T. R. Miller Co. Selects Tiziani Whitmyre to Launch “Life is good” Products to Corporate Marketplace

SHARON, Mass. – April 28, 2009 – T.R. Miller Co. Inc. has selected Tiziani Whitmyre, Inc. as its public relations partner to introduce the world’s foremost cultural champion of optimism – Jake, the symbol of the powerful Life is good® brand and philosophy – to the corporate marketplace.

T.R. Miller Co. is introducing The Life is good Company’s entire line of Life is good apparel and accessories for companies and non-profit organizations to utilize in their human resources, employee communications, marketing, sales incentive, advertising, and promotional items programs. Based in Walpole, Mass., T.R. Miller Co. is an industry leader in the recognition and promotional products industry.

Tiziani Whitmyre chief executive officer Robert Tiziani said the integrated marketing services and public relations agency will promote the Life is good introduction with new PR paradigm strategies that leverage the Web as the leading go-to resource for business audiences searching for solutions – and recognize that sales leads are directly linked to being found and engaging those prospects directly.

Specifically, the public relations approach will include an ongoing PR program that integrates traditional media relations with online public relations strategies, optimized press releases, search engine optimization, and Web 2.0 social media strategies, Tiziani said.

Miller said the Life is good philosophy and brand has been extremely successful at spreading optimism, positive energy, and good clean fun to individuals all around the world.

“We’re looking forward to working with Tiziani Whitmyre to introduce the Life is good brand – and Jake – to companies and other organizations to help with their efforts to infuse a positive message of optimism throughout their marketing, sales, and human relations programs,” Miller said.

Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Its services include public relations (PR), media relations, and optimized press releases, as well as Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Posted in Business |


Monday, February 2nd, 2009

Texcel Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – February 2, 2009 – Texcel, a leading provider of custom medical device development and manufacturing solutions, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (www.tizinc.com), is a Boston-area interactive marketing and public relations services agency specializing in working with life science and technology-based companies to build brands, generate sales leads, and deliver an ROI which maximizes payback on marketing communications budgets.

Texcel, based in East Longmeadow, Mass., partners with companies around the globe to accelerate the commercialization of their implantable, surgical, and interventional medical device technologies. Texcel provides specialized services and/or full medical device solutions including device design, development history file maintenance, quality (QA & QC), regulatory assistance, process validation, and general manufacturing, electronic testing, laser welding, and clean-room packaging for a wide range of product applications.

Specifically, Texcel (file:///C:/Documents%20and%20Settings/Cortney%20Lusignan/My%20Documents/www.texcelmedical.com) has engaged Tiziani Whitmyre to promote both their new and existing technologies and services to the medical design industry through the creation and execution of public relations programs and the design and development of web site and marketing collateral.

Tiziani Whitmyre recently launched Texcel’s new StimX implantable stimulation system with a successful integrated public relations and marketing service campaign that supported the new product’s introduction at a recent major medical design and manufacturing trade conference.

“Tiziani Whitmyre’s launch of our new StimX system exceeded our expectations on all fronts, and we’re looking forward to building upon that launch by continuing to expand our position in the medical device industry with the help of Tiziani Whitmyre in 2009,” said Keith Checca, Texcel Director of Business Development.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

Tiziani Whitmyre (www.tizinc.com/services/public-relations) offers a complete portfolio of PR plans, strategy and services, including optimized press releases and Web 2.0 support, news media relations, analyst relations, influencer relations, writing and editorial services, newsletter and e-newsletter development, trade show and speaking bureau programs.

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Posted in Business, Manufacturing |


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