industry pr

Press release news from the public relations clients of Tiziani Whitmyre, Inc.

Posts Tagged ‘public relations’


Monday, February 1st, 2010

New White Paper: ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy

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SHARON, MASS. – February 1, 2010 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has released a white paper that explains how ROI Marketing strategies can be applied to accelerate, measure, and optimize demand generation.

The paper, ROI Marketing 2.0: The Opportunity for Growth in a Recovering Economy, discusses how best-practice companies have used the process to achieve dramatic results in capturing new prospects and building sales across a wide range of B2B markets.

“B2B companies are demanding easy-to-implement marketing strategies that employ today’s powerful Internet-driven technologies to boost lead generation and accelerate sales conversion in highly measurable ways,” said Rick Whitmyre, president, Tiziani Whitmyre, and the paper’s author.

“Over the last 3 years, we have implemented the ROI Marketing process with many of our clients. This white paper reviews the evolution of the approach and highlights the many lessons we’ve learned along the way,” said Whitmyre.

The paper discusses how the process embraces the B2B prospect’s thirst for knowledge by using content marketing as a way to stimulate prospect response. It also describes ROI Marketing’s four-step framework:

  • Lead Acquisition
  • Lead Nurturing
  • Measurement
  • Optimization

Two case studies are included.

Download a free copy of “ROI Marketing 2.0: The New Opportunity in a Recovering Economy” at: http://www.tizinc.com/white-papers/roi-download-new.asp or call 781-793-9380.

Follow Tiziani Whitmyre on Twitter at http://www.twitter.com/TizianiWhitmyre.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Wednesday, October 7th, 2009

Tiziani Whitmyre Rebrands Massachusetts Biotechnology Council

tiziani-whitmyre_logo_black-textSHARON, MASSACHUSETTS, October 7, 2009 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has completed a brand development and corporate identity program for the Massachusetts Biotechnology Council (MassBio).

MassBio used Tiziani Whitmyre’s brand development process and design services to create a logo and brand color palette that embodied the organization’s new strategic vision and direction.

“The new brand identity supports the new strategic direction of the organization as laid out by our 2015 Report,” said Robert K. Coughlin, President and Chief Executive Officer, MassBio. “It also better reflects our commitment to improve and evolve to best meet our members’ needs. We are an organization that convenes and connects, that brings together industry leaders to teach and learn. Our new branding represents and communicates these attributes. It gives us a recognizable and memorable new brand identity that will support the achievement of our goals in the years ahead,” Coughlin said.

“Life sciences is a major driver of economic growth in our state as well as in the quality of life for people around the world,” said Rick Whitmyre, president of Tiziani Whitmyre. “In accepting this assignment, we recognized that MassBio’s new corporate identity must be as powerful as the organization’s new vision and mission.”

Incorporating a stylized icon that suggests molecular structure, Tiziani Whitmyre created a mark that reflects MassBio’s biotechnology focus, plus suggests its unique attributes of connection, networking, and advocacy.

“When the logo is combined with the new blue, green, and yellow color palette, the brand identity embraces the optimism and vibrancy of the industry plus the ideals and values of the organization,” said Whitmyre.

Tiziani Whitmyre executed the new corporate identity across business materials (business card, letterhead, envelope, and PowerPoint template), Website, and organization publications. A corporate identity style guide was produced to ensure disciplined application of the brand across all future business and marketing services materials.

To view the new logo, visit www.massbio.org.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Wednesday, July 15th, 2009

New Management Brief Helps B2B Companies Find Growth During Recession

Sharon, Massachusetts – July 15, 2009 – The current economy is requiring business executives to question everything they know about marketing services – and demand that they squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new Web-based technologies and media, will make this job less expensive - and much more effective.

A new, free, management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” identifies five key marketing developments that can help business to business (B2B) companies succeed in a recessionary economy.

The brief is available for download at http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

“Business executives must deal will dramatic changes in the way customers select, evaluate, and buy products and services” said Rick Whitmyre, President of Tiziani Whitmyre and author of the brief.

“A weaker worldwide economy — coupled with new technologies, globalizing markets, and innovative management practices — are forcing us to question everything we know about sales and marketing services,” he said.

The free management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession” details five key trends that are fueling a hyper-competitive business landscape, including:

  1. The impact of the Internet will accelerate.
  2. Management will demand a measurable marketing ROI.
  3. Public relations will become truly interactive.
  4. The pay-for-performance model will emerge in B2B marketing.
  5. The selling focus will shift from products and services to applications.

To download the management brief, “B2B Trends 2009: Seeking Growth in a Year of Recession,” visit http://www.tizinc.com/white-papers/b2b-trends-2009-download.asp .

About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Monday, June 15th, 2009

Howard Leight Selects Tiziani Whitmyre for Public Relations Services

SHARON, Mass. – June 15, 2009 – Howard Leight/Sperian Hearing Protection, LLC, a leading global provider of passive and intelligent hearing protection solutions and champion of progressive Hearing Conservation Programs, has selected Tiziani Whitmyre, Inc. as its public relations partner.

Tiziani Whitmyre (www.tizinc.com), is a Boston-area interactive marketing and public relations services agency that helps business-to-business (B2B) manufacturing and technology-based companies to build brands, gather sales leads, and generate an ROI which maximizes payback on marketing communications budgets.

For more than 30 years, Howard Leight (www.howardleight.com) has pursued the prevention of occupational hearing loss through innovation in hearing protection design, technology, performance and comfort, and the promotion of hearing safety education. Howard Leight solutions include the highest attenuating Max® single-use earplug, patented Air Flow Control™ technology for optimal earmuff attenuation, QuietDose™ personal in-ear dosimetry, and the industry-changing VeriPRO® earplug fit testing system.

Specifically, Howard Leight has engaged Tiziani Whitmyre to promote both its industry-leading hearing protection solutions and its extensive Hearing Conservation Programs. The ongoing PR programs will be international in scale, targeting markets in North America, Australia, and New Zealand, and will integrate traditional media relations with online public relations strategies, optimized press releases, search engine optimization, and Web 2.0 social media strategies.

The new relationship was initiated with a successful integrated public relations campaign that officially launched Howard Leight’s new QuietDose technology, the only personal dosimeter that measures and records a worker’s actual in-ear exposure to noise over an entire work shift. The introduction of QuietDose is a major advance towards stopping the progression of occupational hearing loss and ensuring employer compliance with hearing safety regulations.

About Tiziani Whitmyre

Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include public relations (PR) services, Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations


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Tuesday, April 28th, 2009

T. R. Miller Co. Selects Tiziani Whitmyre to Launch “Life is good” Products to Corporate Marketplace

SHARON, Mass. – April 28, 2009 – T.R. Miller Co. Inc. has selected Tiziani Whitmyre, Inc. as its public relations partner to introduce the world’s foremost cultural champion of optimism – Jake, the symbol of the powerful Life is good® brand and philosophy – to the corporate marketplace.

T.R. Miller Co. is introducing The Life is good Company’s entire line of Life is good apparel and accessories for companies and non-profit organizations to utilize in their human resources, employee communications, marketing, sales incentive, advertising, and promotional items programs. Based in Walpole, Mass., T.R. Miller Co. is an industry leader in the recognition and promotional products industry.

Tiziani Whitmyre chief executive officer Robert Tiziani said the integrated marketing services and public relations agency will promote the Life is good introduction with new PR paradigm strategies that leverage the Web as the leading go-to resource for business audiences searching for solutions – and recognize that sales leads are directly linked to being found and engaging those prospects directly.

Specifically, the public relations approach will include an ongoing PR program that integrates traditional media relations with online public relations strategies, optimized press releases, search engine optimization, and Web 2.0 social media strategies, Tiziani said.

Miller said the Life is good philosophy and brand has been extremely successful at spreading optimism, positive energy, and good clean fun to individuals all around the world.

“We’re looking forward to working with Tiziani Whitmyre to introduce the Life is good brand – and Jake – to companies and other organizations to help with their efforts to infuse a positive message of optimism throughout their marketing, sales, and human relations programs,” Miller said.

Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Its services include public relations (PR), media relations, and optimized press releases, as well as Internet marketing online (including search engine optimization, affiliate marketing, web design), advertising, direct marketing, graphic design, and corporate branding strategy.

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Public Relations contact, Boston: Tiziani Whitmyre Inc., http://www.tizinc.com/public-relations

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Monday, February 2nd, 2009

Texcel Selects Tiziani Whitmyre for Public Relations, Internet Marketing Services

SHARON, Mass. – February 2, 2009 - Texcel, a leading provider of custom medical device development and manufacturing solutions, has selected Tiziani Whitmyre, Inc. as its public relations and Internet marketing services partner.

Tiziani Whitmyre (www.tizinc.com), is a Boston-area interactive marketing and public relations services agency specializing in working with life science and technology-based companies to build brands, generate sales leads, and deliver an ROI which maximizes payback on marketing communications budgets.

Texcel, based in East Longmeadow, Mass., partners with companies around the globe to accelerate the commercialization of their implantable, surgical, and interventional medical device technologies. Texcel provides specialized services and/or full medical device solutions including device design, development history file maintenance, quality (QA & QC), regulatory assistance, process validation, and general manufacturing, electronic testing, laser welding, and clean-room packaging for a wide range of product applications.

Specifically, Texcel (file:///C:/Documents%20and%20Settings/Cortney%20Lusignan/My%20Documents/www.texcelmedical.com) has engaged Tiziani Whitmyre to promote both their new and existing technologies and services to the medical design industry through the creation and execution of public relations programs and the design and development of web site and marketing collateral.

Tiziani Whitmyre recently launched Texcel’s new StimX implantable stimulation system with a successful integrated public relations and marketing service campaign that supported the new product’s introduction at a recent major medical design and manufacturing trade conference.

“Tiziani Whitmyre’s launch of our new StimX system exceeded our expectations on all fronts, and we’re looking forward to building upon that launch by continuing to expand our position in the medical device industry with the help of Tiziani Whitmyre in 2009,” said Keith Checca, Texcel Director of Business Development.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

Tiziani Whitmyre (www.tizinc.com/services/public-relations) offers a complete portfolio of PR plans, strategy and services, including optimized press releases and Web 2.0 support, news media relations, analyst relations, influencer relations, writing and editorial services, newsletter and e-newsletter development, trade show and speaking bureau programs.

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Monday, September 17th, 2007

Tiziani Whitmyre Creative Director Fred Martins’ Fine Art Photography Receives Show, Exhibit Honors

Sharon, Mass. – September 19, 2007 – Fred Martins, Vice President, Creative Director at Tiziani Whitmyre (http://www.tizinc.com/), was awarded “Best of Show” honors for his entry of fine art photography at The Newburyport Art Association’s Fall Juried Show.

Another of Martin’s photographs, “Venice Light,” has been selected for exhibit in the upcoming 2007 New England Photographers Biennial Exhibition.

Best of Show

Martins’ photograph, titled “Flower Child,” received the Mary Alice Arakelian Memorial Award for Best of Show at The Newburyport Art Association’s 2007 Annual Members Fall Juried Show, Part 1. The photograph depicts a vendor at a craft fair.

Said show juror Paula Toganarell, “I chose this piece for the Best of Show piece, because of its intimate perspective and narrative nature. As the viewer, I am invited into this woman’s world. I became enthralled by the subject’s bold colors, her exotic tattoos and whimsical back drop. Immediately, I begin making meaning out of this very visual story.”

The Newburyport Art Association presented The 2007 Annual Members Fall Juried Show Part 1 from August 24 to September 16. There were 222 entries from 126 artists, 154 works were selected. For more information, visit www.newburyportart.org/Archive/fallshow07-1/fallshow07.html.

Selected for Exhibition

Martin’s photograph, “Venice Light,” which depicts the first light of morning filtering down the narrow streets of Venice, Italy, will be exhibited throughout the 2007 New England Photographers Biennial Exhibition.

The New England Photographers Biennial Exhibition is held every two years, features photographic art from local New England photographers. The highly selective show, which chose 78 works from 639 pieces submitted by 148 artists, will be juried by Karen Hass, Curator of the Lane Collection of the Museum of Fine Arts, Boston, as well as Arlette Kayafas, Director of Kayafas Gallery, Boston.

The show runs Sept. 9 – Oct. 28, at the Danforth Museum of Art in Framingham, Mass. For more information, visit http://www.danforthmuseum.org/.

Photographer, Creative Director

Fred Martins, who lives in Winchendon, Mass., is a seasoned and avid photographer whose works are featured annually in Massachusetts Audubon Society’s calendars and are exhibited – and honored – in shows throughout New England.

Martins, who also has 25 years of experience in art direction, is Vice President, Creative Director at Tiziani Whitmyre, Inc. (http://www.tizinc.com/), where he develops and oversees advertising, collateral, direct response, and corporate identity projects for the Sharon, Mass.-based marketing services and strategies company.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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Wednesday, September 5th, 2007

Free White Paper Offers Advice for Marketing Executives

SHARON, MASS. – September 5, 2007 – A free, informative white paper titled “The Five Deadly Sins of B2B Marketing” is available to help marketing executives avoid money-wasting, product-killing, and even career-ending mistakes that others have made in the past.

The Five Deadly Sins of B2B Marketing,” outlines common mistakes that occur in major “business to business” (B2B) marketing disciplines, including Internet marketing, advertising, public relations, graphic design, and corporate and product branding strategies.

“We offer this white paper to generate new ideas about achieving marketing success,” said Rick Whitmyre, president, Tiziani Whitmyre Inc. “It’s designed to help companies achieve maximum impact and results from their precious marketing dollars.”

The five deadly sins are described as:

  1. Forgetting the Audience – Don’t assume. Know the decisions makers and take the time to target the customers according to the buying process.
  2. Thinking Tactics First, Not Strategy – Use your strategic business plan as the foundation to deliver maximum communication impact.
  3. Overestimating the Power of Creative – It’s the message as well as the medium. Positioning is critical to winning creative.
  4. Underestimating the Power of Your Website – Utilizing the Web as the front end of your business will generate scores of qualified leads and sales.
  5. Misunderstanding Public Relations – Papering the walls of editors’ offices with news releases won’t get results. Frequent editorial contact and relationship building will produce dramatically more effective news coverage.

Download a free copy of “The Five Deadly Sins of B2B Marketing,” white paper at: http://www.tizinc.com/DeadlySins or call 781-793-9380.

About Tiziani Whitmyre
Tiziani Whitmyre (http://www.tizinc.com/) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing online (including search engine optimization, affiliate marketing, website design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding strategy.

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