SHARON, MASSACHUSETTS, October 7, 2009 – Tiziani Whitmyre, Inc., a Boston-area marketing services firm, has completed a brand development and corporate identity program for the Massachusetts Biotechnology Council (MassBio).
MassBio used Tiziani Whitmyre’s brand development process and design services to create a logo and brand color palette that embodied the organization’s new strategic vision and direction.
“The new brand identity supports the new strategic direction of the organization as laid out by our 2015 Report,” said Robert K. Coughlin, President and Chief Executive Officer, MassBio. “It also better reflects our commitment to improve and evolve to best meet our members’ needs. We are an organization that convenes and connects, that brings together industry leaders to teach and learn. Our new branding represents and communicates these attributes. It gives us a recognizable and memorable new brand identity that will support the achievement of our goals in the years ahead,” Coughlin said.
“Life sciences is a major driver of economic growth in our state as well as in the quality of life for people around the world,” said Rick Whitmyre, president of Tiziani Whitmyre. “In accepting this assignment, we recognized that MassBio’s new corporate identity must be as powerful as the organization’s new vision and mission.”
Incorporating a stylized icon that suggests molecular structure, Tiziani Whitmyre created a mark that reflects MassBio’s biotechnology focus, plus suggests its unique attributes of connection, networking, and advocacy.
“When the logo is combined with the new blue, green, and yellow color palette, the brand identity embraces the optimism and vibrancy of the industry plus the ideals and values of the organization,” said Whitmyre.
Tiziani Whitmyre executed the new corporate identity across business materials (business card, letterhead, envelope, and PowerPoint template), Website, and organization publications. A corporate identity style guide was produced to ensure disciplined application of the brand across all future business and marketing services materials.
To view the new logo, visit www.massbio.org.
About Tiziani Whitmyre
Tiziani Whitmyre (www.tizinc.com) is a Boston area-based marketing services and strategies agency that builds brands, generates sales leads, and delivers an ROI which maximizes payback on any marketing communications budget. Services include Internet marketing (including search engine optimization, affiliate marketing, web design), public relations (PR), advertising, direct marketing, graphic design, and corporate branding.
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