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Our Work

Massachusetts Life Science Center

The Challenge:

Charged with implementing a 10-year, $1-billion state-funded investment initiative, MLSC wanted to revitalize its brand to more effectively fulfill its role in propelling Massachusetts' life sciences growth.

Semaphore

The Challenge:

Australian and Belgian telemetry suppliers merged to compete as a global company. The challenge: How to relaunch the entity with a new brand name, corporate identity, and marketing elements that would grab attention in a crowded market.

Massachusetts Bio Council

The Challenge:

Massachusetts Biotechnology Council (MassBio), a non-profit organization that provides services and support for the Massachusetts biotechnology industry, requested a new brand identity. TW was charged with developing a new logo and brand identity with a contemporary look that could be used across all subsidiaries.

ASCO Fluid Automation Video

The Challenge:

ASCO, a leading supplier of fluid automation solutions for process and manufacturing industries, was unifying its global business under one brand. It needed an impactful video to explain the change to customers and prospects, as well as employees.

Triconex by Schneider Electric

The Challenge:

Facing emerging competitive threats, Schneider Electric needed to reinforce its role as the global market leader in process safety systems and solutions. TW had prepared a brochure refreshing that positioning. Now we’d bring it to life on video.

Speedline

The Challenge:

ASCO marketers needed to highlight some technologies underlying their industrial fluid automation solutions. Complex subjects had to be presented with exceptional speed and simplicity.

Brooks Life Science Systems

The Challenge:

Brooks Life Science, a global leader in automated cold-chain sample management for drug discovery and biostorage, had a brand-new product to launch. They needed a compelling video to demonstrate its workings and benefits at their next important trade show.

ASCO Numatics

The Challenge:

ASCO Numatics, a leading global supplier of fluid automation for industry, saw the opportunity during an economic downturn to realize significant gains in sales and market shares. Planners sought a new corporate-wide positioning. This would leverage the company’s competitive advantages to strengthen its thought leadership position in established and emerging markets.

RainDance

The Challenge:

RainDance Technologies required a highly differentiated identity and marketing strategy that would build its new brand and launch its exciting droplet-based microfluidic technology in the life sciences market.

Speedline

The Challenge:

When Speedline Technologies was sold by Cookson plc, the company emerged as an independent producer of capital equipment for electronics and semiconductor manufacturing. The goal was to relaunch the company with a new identity and brand image that communicated stability, process expertise, and product leadership to customers and employees.

Protodyne

The Challenge:

Protedyne demanded a powerful brand image as unique as its capability to dramatically shorten genome-based drug discovery.

Hollingsworth and Vose

The Challenge:

With three new products to launch,the Hollingsworth & Vose Battery Separator Division required powerful, yet differentiated brand communications to build market share. But the campaign was also required to fit established corporate identity and positioning.

Microtest Labs

The Challenge:

Microtest Laboratories, a leader in testing service and contract manufacturing for the medical device, pharmaceutical, and biotechnology industries, sought to build a nationally recognized brand to help increase demand for the company’s services.

Cognex

The Challenge:

Re-image the company globally to solidify the company's position as the category leader. The client requested an evolutionary approach, not a clean break from the past, and an approach that would be conducive to localization in more than 30 countries and a dozen different languages.

Auchon

The Challenge:

Aushon BioSystems, provider of protein biomarker measurement and analysis products and services, recently launched its new multiplexed ELISA platform, and needed to update its brand image and product brand architecture to reflect the company’s new circular array printing technology.

Howard Leight

The Challenge:

How do you launch an industrial safety product that offers audiophile consumer features… A product that’s comfortable and enjoyable to wear but offers better hearing protection than either industrial or consumer entertainment products… A product that protects hearing from hazardous industrial noise as well as unsafe music levels?

Skyscape

The Challenge:

Skyscape, the leading provider of medical references for mobile devices, required sharper market positioning and differentiation as it prepared for its next stage of growth. The company needed to break through to difficult-to-reach health-care practitioners.

UEC

The Challenge:

An international manufacturer of pressure and temperature switches and other controls, UEC needed to launch, not just a new product, but a whole new product category. The diverse marketplace would have to be educated about the benefits of a hybrid switch/transmitter for safety systems. And too many prospects knew UEC only as a switch maker.

Liko

The Challenge:

In 1999, the European leader in patient lifts was virtually unknown in the North American market. To remedy the situation, TW helped Liko build its brand with an integrated communications program — Advertising, Public Relations, Sales Promotion, Collateral Design, and Interactive. We delivered a consistent brand image across all of the company’s major target segments.

UEC

The Challenge:

Precision Engineered Products (PEP) provides innovative, highquality, manufacturing solutions for a variety of industries, including medical and surgical devices. Aiming to unify its business units under a common identity, PEP required a company re-branding as well as a new Web site design and collateral templates.

Thermo-Scientific

The Challenge:

Following the merger of Thermo Electron and Fisher Scientific, Thermo Fisher Scientific’s Laboratory Automation Division needed to rebrand its marketing materials with an eye-catching design that complied with its new corporate identity standards.

Foxboro Evo

The Challenge:

Unveil the company's new process automation system in a way that highlights both its advanced modern technology and the fact that the technology evolved from more than 100 years of success in controlling some of the world’s largest process plants.

UEC

The Challenge:

Advanced Instruments, a global supplier of laboratory instruments, required a flexible, cost-effective strategy to maintain brand recognition while introducing new products. The effort required the communication of each product’s unique value proposition in an integrated, highly recognizable graphic design. In addition, the client wanted to leverage the concept for lead generation through direct response and other projects.

ITT Power

The Challenge:

This power supply manufacturer required a sharper, more professional brand image and positioning to grow its military business. ITT Power Solutions needed brand materials that presented a more clearly defined unique value proposition and customer benefit messaging that would resonate with military project managers and purchasing personnel.

Federal Electronics

The Challenge:

Federal Electronics, a leading electronics contract manufacturer, wanted to grow in the military market. The company required a lead-generation campaign that would reveal key buyers and influencers at both tier one suppliers and military project managers.

Foxboro Evo

The Challenge:

Aviva Labs, a spin-off from a successful biotech company, combined scientific methodologies with health and skin care expertise to develop premium sunless tanning products for discriminating consumers. The company required a launch marketing program that built brand identity and a sales channel in this rapidly growing market.