The Challenge:

Federal Electronics, a leading electronics contract manufacturer, wanted to grow in the military market. The company required a lead-generation campaign that would reveal key buyers and influencers at both tier one suppliers and military project managers.

The Solution:

Using its revenue generation model, TW developed a series of what papers aimed at the target purchasing audience. With titles such as “Selecting an EMS Partner for Military/Government Applications: 7 Things You Must Know,” the content was aimed at solving military procurement problems. The content was advertised in Military & Aerospace Electronics’ Enewsletters and TW built web landing pages with registration forms for lead conversion that were integrated with Federal’s CRM database.