The Challenge:

With three new products to launch, the Hollingsworth & Vose Battery Separator Division required powerful yet differentiated brand communications to build market share. But the campaign was also required to fit established corporate identity and positioning.

The Solution:

After developing H&V’s corporate website and presentation, TW created new brand names and graphic identities to introduce the division’s new products. All elements incorporated company positioning: “Building unique value through materials technology.” Each brand owned a distinct look while fitting within corporate standards.