Massachusetts Biotechnology Council (MassBio), a nonprofit organization that provides services and support for the Massachusetts biotechnology industry, requested an updated public face. TW was asked to develop a new logo and brand identity with a contemporary look that could be used across all subsidiaries.
Consulting with MassBio to identify the organization’s key objectives, values, and target audiences, TW developed a new logo and brand identity that would lead to increased visibility and recognition for the agency. Once a fresh branding concept was chosen by the client, TW incorporated the new logo and brand identity into a variety of supporting collateral including letterhead, envelopes, business cards, corporate folders, email template, and a new brochure for MassCONNECT. Additionally, TW developed a style guide to direct all future use of the new branding.