background

The Challenge:

Facing emerging competitive threats, Schneider Electric needed to reinforce its role as the global market leader in process safety systems and solutions. TW had prepared a brochure refreshing that positioning. Now we’d bring it to life on video.

Our Solution:

The project faced a pressing deadline. TW encapsulated the messaging into a tight script. With no time or budget for video production on location, we transformed product and stock images into custom motion graphics, and drove home essential copy points via effective text animations. The result shows how Schneider Electric’s Triconex brand continues to define process safety worldwide — and keep their customers' businesses safe and sound.