Public Relations: Case Studies In Life Science, Biotechnology & Health Care
Our experience in life science public relations team includes the life science, biotechnology, and health care markets, and ranges from laboratory automation systems to pharmaceutical ingredients to laboratory test instruments to solutions in health care, medicine and hospitals. Here is a sampling of client case studies.
Case Study in Life Science Public Relations:
MICROTEST LABORATORIES – Generating Qualified New Sales Leads
Microtest Laboratories, a leader in life sciences testing services and pharmaceutical contract manufacturing, needed to accelerate the generation of leads for its sales channel.
Tiziani Whitmyre developed an ROI marketing and public relations program that offered a series of white papers as incentives in trade news stories, e-newsletter sponsorships, and print advertisements. To access the white papers, readers were directed to a landing page where they registered to download the documents. The registration information was forwarded, in real time, to the inside sales department for immediate follow up.
In addition to publicizing the white papers through press releases and editorial news placements, we used our editorial contacts to publish the white papers as bylined articles in key trade publications.
To generate additional qualified leads, Tiziani Whitmyre developed a new website for Microtest and optimized it for higher search engine rankings. Within the first 60 days of the website release, traffic grew four times, with 75 percent of the visitors referenced from major search engines. In addition, the white papers were offered throughout the website, which brought additional sales leads to the inside sales team.
In a nine month period the combined marketing and public relations program effort generated more than 1,000 qualified leads for the Microtest sales team. These leads helped increase Microtest’s testing services revenue by 25% in the first quarter of last year, compared to the previous first quarter.
Case Study in Health Care Public Relations:
LIKO NORTH AMERICA, INC. – A Lift for the Hospital Market
Liko North America, Inc. is a world leader in the design, manufacture, and marketing of patient lifting and transferring devices for acute care, long-term care, assisted living, rehabilitative, and home care applications.
The Tiziani Whitmyre public relations team created a multi-faceted public relations program that helped Liko North America maintain its brand awareness, by provide real education value, to the rapidly growing hospital market. Elements include managing a continuous program of new product news, participating in key trade editorial opportunities, and placing leadership-validating, awareness building bylined articles and case studies. In addition, the public relations team promotes a continuing series of white papers, educational resources, and customer success stories that are available for download at a company website.
As a result of the public relations efforts, Liko North America enjoys a heightened awareness in the trade press, while its educational articles and materials provide real value to healthcare professionals everywhere. Moreover, as interested parties register at the website to download the materials, their registrations are transformed into a rich business development resource – as thousands of new, qualified sales leads for the company’s sales team.
Read Liko North America press releases on our Tiziani Whitmyre's public relations press release blog. »
Public Relations Case Study in Laboratory Instrumentation:
ADVANCED INSTRUMENTS – Gaining World Wide Recognition
Advanced Instruments (AI), a company that began in a Norwood, Massachusetts basement 50 years ago is now one of the world’s largest suppliers of specialty lab instruments – used in food, dairy, clinical, pharmaceutical, and biotechnology laboratories.
Tiziani Whitmyre developed an ongoing public relations campaign, based on each of AI’s specific marketing and channel needs, in order to create and then maintain a strong presence in each of their targeted markets.
Collectively, the programs implemented have increased editorial coverage, heightened awareness of new product launches, generated both editorial and prospect interest in trade show events, drawn readers to AI technical and leadership whitepapers, and as a result have generated a host of sales leads.
Read Advanced Instruments press releases on our Tiziani Whitmyre’s public relations press release blog. »
Case Study in Health Care Public Relations:
SKYSCAPE INC. – Demonstrating Expert Leadership – Around the World
Based in Marlborough, Mass., Skyscape, Inc. is the leading provider of interactive, intelligent mobile medical references used on PDAs and smartphones, with a registered user base of over 450,000 medical practitioners. Its more than 300 trusted references cover 30+ medical specialties.
Tiziani Whitmyre, knowing the power of well-placed information, aimed to increase Skyscape Inc.’s visibility across their markets through implementation of strategic and tactical marketing communications.
Tiziani Whitmyre’s public relations efforts for Skyscape ensure a steady drumbeat of market leadership discussion, client success stories, and news of new solutions in an array of medical and technical horizontal and vertical trade press. The program – fine-tuned to achieve strategically-positioned, rather than general mass “ink anywhere anytime,” has generated coverage ranging from the Wall Street Journal, USA Today, and Let’s Live! magazine to ADVANCE for Heath Information Executives, Health Data Management, and PharmaLive.com.
