Public Relations: Case Studies In Manufacturing Technology & Process Automation
Our public relations services team has deep public relations agency experience in the promotion of manufacturing technology across a wide range of vertical industries. Here is a sampling of our manufacturing technology public relations case studies:
Public Relations Case Study in Industrial Instrumentation:
Invensys Process Systems, Measurements & Instruments Division – Strengthening Leadership, Increasing Awareness
Invensys Process Systems, Measurements & Instruments Division (M&I) has a history of product innovation, quality and customer service for industrial instrumentation. However, many competitors were making the same claim and increasing market share, while making counter claims to M&I's product innovations. Invensys M&I needed to strengthen its leadership position in the marketplace, while increasing awareness of the validity and benefits of its advanced technology products to with those who specify and influence purchasing decisions within its key markets of chemical processing, power, oil and gas, and ethanol/biodiesel processing industries.
The public relations solution was to utilize M&I's customers to expound the virtues of their products and service. The Tiziani Whitmyre public relations team worked closely with M&I to develop customer testimonials focusing on how M&I provided unique solutions to improve customer operations, processes and profitability. Tiziani Whitmyre managed the complete process of developing the case studies from contacting M&I customers to securing permission to develop testimonial articles, interviewing customers, developing the articles, securing customer approval, and obtaining graphics to accompany the article.
The M&I public relations effort customer testimonial campaign proved to be extremely valuable and cost effective. The final cases studies were placed as feature articles in key international print and electronic media, developed as sales support materials, and used to as part of SEO initiative to drive prospects to the M&I Web site.
Public Relations Case Study in Manufacturing Technology:
IMAGEID VISIDOT – Raising Global Awareness for New Technology
ImageID Visidot, based in Tel Aviv, Israel, is an asset tracking solution that utilizes a new 2D data matrix version of barcoding, as an alternative to RFID, to streamline supply chains ranging from the automotive to pharmaceutical to food industries.
Tiziani Whitmyre developed a public relations campaign to officially launch its new technology in its target markets in the U.S. throughout Europe.
We developed a solution that focused on announcement of the new technology, leverage of early customers, and establishment of ImageID officials as industry and technology experts. We successfully brought the ImageID Visidot system to the attention of target influencers and potential customers in a synchronized, bi-continental effort resulting in the publication of articles, industry whitepapers, and interviews in publications ranging from Managing Automation and Pharmaceutical Technology to Food Engineering.
Public Relations Case Study in Manufacturing Technology:
SPEEDLINE TECHNOLOGIES – Demonstrating Expert Leadership – Around the World
Speedline Technologies, a global leader in process knowledge and expertise for the PCB assembly and semiconductor industries, is committed to sharing its knowledge and expertise with both its customers and the industry on an on-going basis.
Tiziani Whitmyre, as its integrated marketing and public relations partner, worked to establish Speedline Technologies as a leader in its field. Tiziani Whitmyre facilitated the development and delivery of news for Speedline's latest solutions as well as its technical insight and know-how in the form of news and event announcements, technical articles, commentaries, and application studies. The placements appear in the industry's leading trade publications and online media around the world – at an average volume of more than 100 major placements per quarter.
Industry leaders – customers, analysts, suppliers, and even competitors in the US, Europe and Asia – routinely compliment Speedline officials on the prominence and value of company information in the industry's media.
