Public Relations: Case Study in Professional Services
Generating Real-Time Leads for a Real-Time Solution
When new state and federal regulations changed reporting and record keeping requirements for companies with laboratories, a leading environmental engineering consulting firm answered the call with a new Web-based interface that combined the expertise and support of their engineering team with customizable templates to track and organize mandated requirements such as employee safety training, chemical storage, and more.
To support and promote their new portfolio of Web portals, which are customized by industry, the engineers looked to Tiziani Whitmyre to launch an integrated professional services public relations program to create a continuing thunder of press coverage and generate sales leads.
To drive Web traffic of qualified prospects, Tiziani Whitmyre publicized a series of of the firm’s educational white papers to implement a return-on-investment (ROI) campaign that provided readers with a free copy of the white paper and the engineering firm’s marketing staff with the prospective client’s contact information. To supplement the professional services public relations efforts, the Tiziani Whitmyre media department secured key e-newsletter sponsorships in the building, healthcare, and education industries.
These combined launch efforts resulted in adding over 1,000 sales leads to the engineering firm’s database of prospects within 12 months and ongoing coverage in environmental health & safety (EH&S) publications and online resources.
