Public Relations: Optimized Press Release Services, Online Press Releases, & Search Engine Optimization
Right now someone, many hundreds of someone's, is looking for more information about your product or service.
The chances are that they’re not going to call your sales rep, pull out a copy of your catalog, or even open their browser to type in the URL of your website to find the information they need. More likely than not, they are going to come up with a few keywords of their own making that describe their wants and enter those words or phrases into the entry boxes of their default Internet search engine.
The question is: Will they find you?
Public relations is a natural extension of your organic or non-paid search engine marketing strategy. And online press releases – better yet, optimized press releases – are a major, though misnamed tool, in your public relations efforts.
Misnamed since, if properly “optimized” many more potential customers will see your online press releases than editors. But then again, that’s the whole idea.
At Tiziani Whitmyre, our optimized press release services include the following for all online press releases:
- Keyword / keyword phrases research
- Integration, editing and tagging of keyword / key work phrases
- Back link strategy and integration
- Keyword / keyword phrases tagging using Technorati, Google tags, and other services
- Multimedia component integration and sharing
- Optimized delivery and Internet postings, including use of newswire services, Internet services, RSS feeds, blog feeder services, and other channels
- Design, development and management of press release blogs
- Blogger relationship management
- Online monitoring of results
