ROI Marketing is an easy to implement marketing strategy that employs powerful Internet-driven technologies to accelerate lead acquisition and their conversion into sales. It embraces the B2B market’s thirst for knowledge by using content marketing as a way to stimulate prospect response. And it harnesses the data provided by Web-based analytics. When implemented, ROI Marketing has achieved dramatic results in capturing new prospects and building sales across a wide range of B2B companies and markets.
The ROI Marketing process is comprised of four steps:
Lead acquisition: Promoting your brand and acquiring new leads through advertising, public relations, internet marketing, and direct response campaigns that incorporate a content marketing approach
Lead nurturing: Identifying the prospect’s role and readiness to buy, then engaging in a content-based relationship until sales conversion.
Measurement: Measuring campaign effectiveness by establishing key metrics, integrating analytics, and calculating the returns that evaluate the success of the marketing investment.
Optimization: Optimizing the marketing mix and resource allocation to achieve the highest performance and ROI on the marketing investment.
ROI Marketing addresses the critical requirements faced by today’s marketing executives:
- Cutting new customer acquisition costs
- Measuring marketing effectiveness
- Justifying budgets
- Increasing performance with reduced resources
- Improving lead qualification and conversion
- Marketing to customer niches
Now you can implement powerful lead generation programs that capture prospects, convert them to sales, and measure the effectiveness of your marketing campaigns.
If you would like to discuss an ROI Marketing Program please contact us.