Gaining World Wide Recognition
Advanced Instruments
As the laboratory instrument industry evolves, so does Advanced Instruments. The company that began in a Norwood, Massachusetts basement 50 years ago is now one of the world’s largest suppliers of specialty lab instruments – used in food, dairy, clinical, pharmaceutical, and biotechnology laboratories.
In support of AI’s multiple business units and expertise areas, Tiziani Whitmyre developed an ongoing public relations campaign based on each of AI’s specific marketing and channel needs.
Together and separately, the programs have increased editorial coverage, heightened awareness of new product launches, generated both editorial and prospect interest in trade show events, drawn readers to AI technical and leadership whitepapers, and generated a host of sales leads.
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