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Baan Process Solutions chose Tiziani Whitmyre public relations for a B2B campaign to
introduce its new enterprise software in the global
wire and cable market. We selected the leading industry
show (Wire Düsseldorf) as the launch venue. To
effectively reach editors, we conducted advance briefings,
a show press conference, and executive interviews. With
one key publication, Wire Journal International,
we arranged an exclusive interview covering the emerging
role of e-commerce in the wire and cable industry. With
the other, Wire & Cable Technology, International,
we negotiated an exclusive feature based on unique
components of the software. Success was measured by
strong customer and press attendance at the Wire Dusseldorf
events, plus generation of qualified leads that achieved
the client’s goals.
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